beaconsmind AG (Euronext: MLBMD) Announces It Will Implement Its Location-Based Marketing Solution for DEPOT, the Leading Ger...
08 März 2021 - 7:30AM
Business Wire
Regulatory News:
beaconsmind AG (Paris:MLBMD) announced today it will
implement its location-based marketing (LBM) solution for DEPOT,
one of the largest home furniture specialists in the
German-speaking countries with over 500 stores in Germany, Austria
and Switzerland. DEPOT will use beaconsmind’s software Suite and
Beacon hardware, which will communicate with the DEPOT mobile app,
to transform its shopping experience in-store through digital
interactions.
Today, Swiss LBM company beaconsmind AG announced its
collaboration with leading German home furniture specialist DEPOT.
Thanks to the beaconsmind solution, marketing teams at DEPOT will
be able to transform the in-store customer experience. Through its
existing mobile app, DEPOT will be able to interact in real time
with local, personalised messages, offers and other interactions
based on their clients’ profiles, purchase history and location
within its stores.
For DEPOT, this new high-performance, measurable marketing and
experience channel will contribute to bridging the gap in shopping
experiences between online and offline. beaconsmind will enable
DEPOT to know their clients better, and to adapt offers and
recommendations as customers browse through their different
sections with home furniture, home decoration and accessories.
Dr. Gunnar George, Managing Director at DEPOT said "The
use of disruptive technologies is more important than ever for
retailers. Our customers are increasingly digital, and it is a
priority for us to open digital interaction channels. Our dynamic
inventory, evolving through the seasons and trends, and our large
store formats are ideal to interact with customers directly through
their phones, and we look forward to making the shopping experience
more exciting for customers by providing personalized and relevant
interactions based on where they stand in the store."
Max Weiland, CEO of beaconsmind AG said “In an
omnichannel world, we enable retailers like DEPOT to make
brick-and-mortar stores even more attractive, thanks to a shopping
experience that integrates the advantages that they find online.
Customers are now starting to expect a level of personalization and
interaction everywhere and our thesis is that they will soon find
non-digitally enhanced shopping inferior to online. And this is
where our sweet spot is, by enabling retailers like DEPOT with
brick-and-mortar networks that are central to their brand
narrative, to enhance their stores with digital interaction
capabilities, and therefore seamlessly merge online and offline.
DEPOT is breaking new ground by digitising its network and
investing in customer experience, and we look forward to supporting
them as they continue their impressive expansion. Max Weiland
added: “This significant customer acquisition highlights
beaconsmind’s ability to rapidly deploy its commercial strategy.
This win also points to a shortening of the sales cycles, and the
maturity of the solution which meets the needs of distribution
company ".
About DEPOT
The Gries Deco Company, with its two strong brands DEPOT and
ipuro, is today one of the largest decoration and furnishing
specialists in the German-speaking countries. The company currently
employs around 6,500 people and has over 500 DEPOT shops (including
partners) in Germany, Austria and Switzerland. Opening ~30 shops
per year since 2005, DEPOT established itself as a leading provider
of ideas for innovative furnishing and home accessories. The range
of high-quality products changes seasonally and is coupled with
innovative, modern design, feel-good factor and customer-friendly
prices. 700,000 customers shop at DEPOT every month.
For more information, please visit www.depot-online.de
About beaconsmind
Founded in 2015 in Switzerland, beaconsmind is a pioneer in the
field of location-based marketing (LBM) software for retail chains.
beaconsmind helps retailers run successful location-based marketing
campaigns. By fitting stores with bluetooth beacons that precisely
locate and identify customers, and by integrating its Software
Suite, beaconsmind opens a brand-new channel for retailers to
interact with their customers, fundamentally transforming the
shopping experience. Thanks to its solution, retailers can converge
digital and physical shopping and address the convenience gaps of
each.
For more information, please visit www.beaconsmind.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210307005042/en/
beaconsmind Max Weiland, Founder & CEO
maxweiland@beaconsmind.com Tel.: +41 44 380 73-73
Media Relations Nicolas Merigeau NewCap
beaconsmind@newcap.eu
Investor Relations / Strategic Communication Louis-Victor
Delouvrier NewCap beaconsmind@newcap.eu
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