beaconsmind AG Announces It Will Implement Its Solution for Roberto Cavalli, the Haute Couture Fashion House
23 Juni 2021 - 07:30AM
Business Wire
Regulatory News:
beaconsmind (ISIN: CH0451123589, EURONEXT: MLBMD,
VIENNA: BMD), a SaaS provider in Location-Based Marketing
(LBM) for retail chains announced it will implement its
location-based marketing solution for Roberto Cavalli, the haute
couture fashion house. Roberto Cavalli will use beaconsmind’s
software Suite and Beacon hardware to transform its shopping
experience.
Today, Swiss location-based marketing company beaconsmind AG
announced its collaboration with the 50-year-old haute couture
fashion house Roberto Cavalli. Ever since “Limbo”, the first
boutique opened by Roberto Cavalli in St. Tropez in the seventies,
the brand has always delivered an upscale and innovative shopping
experience in its international retail network. Roberto Cavalli’s
first store was indeed a departure from the traditional boutique,
with sand on the floor, customers walking barefoot, and clothing
placed on shelves or hung seemingly at random while respecting a
precise chromatic order. One day Brigitte Bardot visited the
boutique, thus consecrating it so that it became a meeting place
where fashionable people out shopping were happy to see and be
seen.
In today’s omnichannel world, and since its acquisition by DAMAC
properties in 2019, the group has been jointly developing their
shopping experience and e-commerce initiatives. Thanks to the
beaconsmind solution, marketing teams at Roberto Cavalli will be
able to transform the in-store customer journey in their network of
outlets and stores, by interacting in real time with local,
personalised messages, offers and other interactions based on their
clients’ profiles, purchase history and location within their
stores.
Mr. Ennio Fontana, General Manager of Roberto Cavalli,
said: “Thanks to beaconsmind, our creatives will be able to design
innovative experiences as customers browse through our stores, and
therefore not only bridge the gap in experiences between online and
offline, but also lift the innovative printing, opulent aesthetic,
and animalier spirit of our brand, which is exceptional to
experience in person.”
For beaconsmind, this customer acquisition further confirms its
strong positioning with the world’s most innovative brands. This
also confirms a shortening of the sales cycles for the company, and
points to the start of an industry-wide adoption of location-based
marketing solutions in retail. Together with DAMAC, the Roberto
Cavalli maison also recently entered the branded real-estate
segment, a sector where beaconsmind is building a strong sales
pipeline since its international expansion in the Middle East in
March 2021. In the region, Roberto Cavalli spearheaded the interior
design of several developments, including the Just Cavalli villas
in Dubai.
Max Weiland, CEO of beaconsmind AG, said: “We are
immensely proud to start a partnership with such a renowned and
revered fashion house as Roberto Cavalli. The potential
applications to express a brand’s creativity through our Suite is
limitless, and we look forward to co-creating the future of
physical shopping with our clients. With our fast-growing
portfolio, we aim to help retailers transform their brick and
mortar stores, and offer enhanced shopping experiences that bring
the best of online and offline.”
About Roberto Cavalli Roberto Cavalli S.p.A is an Italian
luxury fashion company founded by the designer Roberto Cavalli in
Osmannoro, Florence, during the 1970s. Known for its glamour and
animalier prints on leather and textiles, the label manufactures
and markets haute couture, ready-to-wear, and accessories,
including handbags, eyewear, watches, shoes, perfumes and
jewellery. The company also develops interior design projects for
high-end buildings and hotels.
For more information, please visit www.robertocavalli.com.
About beaconsmind Founded in 2015 in Switzerland,
beaconsmind is a pioneer in the field of location-based marketing
(LBM) software for retail chains. beaconsmind helps retailers run
successful location-based marketing campaigns. By fitting stores
with bluetooth beacons that precisely locate and identify
customers, and by integrating its Software Suite, beaconsmind opens
a brand-new channel for retailers to interact with their customers,
fundamentally transforming the shopping experience. Thanks to its
solution, retailers can converge digital and physical shopping and
address the convenience gaps of each.
For more information, please visit www.beaconsmind.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210622006068/en/
beaconsmind Max Weiland, Founder & CEO
maxweiland@beaconsmind.com +41 44 380 73-73
Media Relations Nicolas Merigeau NewCap
nmerigeau@newcap.fr
Investor Relations / Strategic Communication Louis-Victor
Delouvrier NewCap lvdelouvrier@newcap.fr
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