SHANGHAI, Dec. 31, 2021 /PRNewswire/ -- Yum China Holdings,
Inc. (the "Company" or "Yum China",
NYSE: YUMC and HKEX: 9987) announced that KFC China is introducing
a series of green marketing campaigns to promote more sustainable
lifestyles and increase consumer awareness of eco-friendly
behavior.
"Leveraging our strong online and offline connections with
consumers, we hope to increase environmental awareness among the
public by encouraging and rewarding more eco-friendly choices,"
said Joey Wat, CEO of Yum China. "In the future, we will explore more
innovative ways to motivate consumers and other stakeholders to
join us on our journey to drive meaningful change and contribute to
a more sustainable planet."
In December, KFC launched an interactive section on its Super
App addressing topics including "Exploring Carbon Reduction" and
"The Journey to Carbon Neutrality". KFC is also partnering with
influential brand ambassadors to bolster customer engagement and
encourage consumers to adopt low carbon lifestyles. To promote
carbon reduction actions, KFC has introduced a green rewards
program that encourages and incentivizes behaviors such as mobile
ordering and in-store pickup, opting out of using disposable
cutlery, reducing food waste and waste sorting. KFC is calling on
consumers to record their carbon reduction contributions using the
Super App in return for "green points" that can be exchanged for
special coupons.
Launched simultaneously at over 7,900 stores across the country,
KFC's green rewards program was accessible to more than 320 million
KFC members. During the three-week campaign period that ended on
December 20, more than 28 million KFC
members across the country actively participated in the campaign
and completed over 63 million Super App check-ins and carbon
reduction actions, leading to a total carbon reduction of 145 tons
of Carbon Dioxide Equivalent (CO2e).
Meanwhile, KFC has launched an oat drink to its breakfast menu,
its first "carbon zero" product. The carbon footprint of the oat
drink has been certified by a 3rd party institution. To offset any
environmental impact of the oat drink, KFC has joined hands with
the China Green Carbon Foundation to plant trees and launch the
"KFC Carbon Neutral Forest" project in Baoshan city in Yunnan province.
The new green rewards program and sustainable menu choice are
the latest steps taken by Yum China
to promote environmental protection and climate action. In
December 2020, Yum China launched a series of plastic reduction
and environmentally friendly packaging initiatives across its
brands in line with the latest regulation in China. At the same time, KFC has installed
assorted waste bins in restaurants in 46 cities while providing
customers with helpful sorting guidance. In addition, KFC has
expanded its pilot food bank program to reduce food waste, covering
over 120 KFC restaurants in 23 cities as of the end of December
2021.
Yum China has taken an
increasingly active stance on environmental issues such as climate
change and the environmental footprint of its supply chain. In
June 2021, Yum China signed the Business Ambition for 1.5⁰C
Commitment Letter, as part of the global Science Based Targets
initiative (SBTi), demonstrating the Company's commitment to
climate action and support of the Paris Agreement goal to limit
global temperature rise to well below 2°C, preferably to 1.5°C,
compared to pre-industrial levels.
Forward-Looking Statements
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. We intend all
forward-looking statements to be covered by the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements generally can be identified by the fact
that they do not relate strictly to historical or current facts and
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"belief," "aim," "plan," "estimate," "target," "predict,"
"project," "likely," "will," "continue," "should," "forecast,"
"outlook," "look forward to" or similar terminology. These
statements are based on current estimates and assumptions made by
us in light of our experience and perception of historical trends,
current conditions and expected future developments, as well as
other factors that we believe are appropriate and reasonable under
the circumstances, but there can be no assurance that such
estimates and assumptions will prove to be correct. Forward-looking
statements are not guarantees of performance and are inherently
subject to known and unknown risks and uncertainties that are
difficult to predict and could cause our actual results or events
to differ materially from those indicated by those statements. We
cannot assure you that any of our expectations, estimates or
assumptions will be achieved. The forward-looking statements
included in this press release are only made as of the date of this
press release, and we disclaim any obligation to publicly update
any forward-looking statement to reflect subsequent events or
circumstances, except as required by law. All forward-looking
statements should be evaluated with the understanding of their
inherent uncertainty. You should consult our filings with the
Securities and Exchange Commission (including the information set
forth under the captions "Risk Factors" and "Management's
Discussion and Analysis of Financial Condition and Results of
Operations " in our Annual Report on Form 10-K and subsequent
Quarterly Reports on Form 10-Q) for additional detail about factors
that could affect our financial and other results.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving
innovative Mexican-inspired food. Yum
China also owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii &
JOY concepts outright. In addition, Yum
China has partnered with Lavazza to explore and develop the
Lavazza coffee shop concept in China. The Company had 11,415 restaurants in
over 1,600 cities at the end of September
2021. Yum China ranked # 363
on the Fortune 500 list and was named to TIME100 Most Influential
Companies list in 2021. Yum China
has been selected as member of both Dow Jones Sustainability
Indices (DJSI): World Index and Emerging Market Index. In 2021,
Yum China was named to the Bloomberg
Gender-Equality Index and was certified as a Top Employer 2021 in
China by the Top Employers
Institute, both for the third consecutive year. For more
information, please visit http://ir.yumchina.com.
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SOURCE Yum China Holdings, Inc.