Unibail-Rodamco-Westfield: Announces rebranding of six European assets as Westfield destinations
07 Juli 2021 - 08:30AM
Paris, Amsterdam, July 7, 2021
Press release
SIX URW FLAGSHIP LOCATIONS IN EUROPE TO
BE REBRANDED AS WESTFIELD DESTINATIONS
Expansion of Westfield network to Spain,
Germany and Austria will offer greater opportunities for global and
emerging brands
Unibail-Rodamco-Westfield (URW)
today announced that an additional six assets in four European
markets will be branded as Westfield destinations in September,
joining a globally recognized network of flagship shopping centres
in the US and Europe that collectively reach over one billion
consumers each year1.
The new branded centres will include La
Part-Dieu in Lyon, France; La Maquinista
and Glories in Barcelona, Spain; Donau
Zentrum and Shopping City Süd in Vienna,
Austria and CentrO in Oberhausen, Germany. This
follows the successful opening in March 2021 of the brand new
117,000 sqm Westfield Mall of the Netherlands, the
first Westfield branded centre and largest retail, leisure, and
entertainment destination of its kind for that country.
The company’s Westfield destinations attract
both established retailers and emerging brands in a rapidly
evolving retail, lifestyle and entertainment environment, providing
flexible leasing formats across multiple geographies, as well as
opportunities to leverage significant consumer audiences for
multiplatform marketing activities.
Jean-Marie Tritant, CEO of
Unibail-Rodamco-Westfield said: “Our portfolio of
Westfield destinations in major cities offers global and emerging
brands a unique platform that harnesses both physical space and the
audience of consumers at our properties. These amazing European
assets, with their strong heritage, community contribution and
enhanced offer in terms of unique retail, customer service, dynamic
events, and opportunity for brand partnerships, are primed to
evolve further under the Westfield banner.”
The flagship centres that will be rebranded
share a number of characteristics in addition to being among the
most important retail centres in their respective markets: they are
set in excellent locations with unrivalled transport options, have
distinctive architectural and design features and a best-in-class
approach in terms of community engagement, corporate social
responsibility and sustainability.
The September launch will be celebrated through
a range of global events and experiences connecting Westfield
customers around the world, supported by a pan-European marketing
and advertising campaign. These events will also showcase the
company’s broader intention to become a global launchpad for
products and artists across media, retail, streaming channels, and
live experiences.
[1] Based on 2019 figures, includes branded and unbranded
assets
# # #
For more information please contact:
Investor RelationsSamuel Warwood +33 1 53 43 72
77samuel.warwood@urw.com
Media Relations (France)Nathalie Feld – Image 7
+33 6 30 47 18 37 nfeld@image7.fr
Media Relations (International)Cornelia Schnepf
– FinElk +44 7387 108 998 Cornelia.Schnepf@finelk.eu
Notes to the Editor
Westfield centres to be rebranded in
September 2021:
- Austria – Donau Zentrum and Shopping City Süd in Vienna,
Austria
- Spain – La Maquinista and Glories in Barcelona
- France – La Part-Dieu in Lyon
- Germany – CentrO in Oberhausen
Existing Westfield branded centres in
Europe
- Czech Republic – Westfield Chodov in Prague
- France – Westfield Les 4 Temps, Westfield Forum des Halles,
Westfield Vélizy 2, Westfield Parly 2, Westfield Carré Sénart and
Westfield Rosny 2 in the Paris region, Westfield Euralille in
Lille
- Germany – Westfield Hamburg (Development)
- The Netherlands – Westfield Mall of the Netherlands in The
Hague
- Poland – Westfield Arkadia in Warsaw
- Sweden - Westfield Mall of Scandinavia in Stockholm
- UK – Westfield London and Westfield Stratford City in
London
About Unibail-Rodamco-Westfield
Unibail-Rodamco-Westfield is the premier global developer and
operator of Flagship Destinations, with a portfolio valued at €56.3
Bn as at December 31, 2020, of which 85% in retail, 8% in offices,
5% in convention & exhibition venues and 2% in services.
Currently, the Group owns and operates 87 shopping centres,
including 53 Flagships in the most dynamic cities in Europe and the
United States. Present on two continents and in 12 countries,
Unibail-Rodamco-Westfield provides a unique platform for retailers
and brand events and offers an exceptional and constantly renewed
experience for customers.
With the support of its 3,100 professionals and
an unparalleled track-record and know-how,
Unibail-Rodamco-Westfield is ideally positioned to generate
superior value and develop world-class projects.
Unibail-Rodamco-Westfield distinguishes itself by its Better Places
2030 agenda, that sets its ambition to create better places that
respect the highest environmental standards and contribute to
better cities.
Unibail-Rodamco-Westfield stapled shares are
listed on Euronext Amsterdam and Euronext Paris (Euronext ticker:
URW), with a secondary listing in Australia through Chess
Depositary Interests. The Group benefits from an BBB+ rating from
Standard & Poor’s and from a Baa2 rating from Moody’s.
For more information, please visit www.urw.com -
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- URW announces rebranding of six European centres