Starbucks Makes Historic Investments in its Partners (Employees), Building on Long-Time Belief that Success is Best When Shared
27 Oktober 2021 - 10:58PM
Business Wire
- Announces significant investment in wage
to recognize and reward tenured partners while also increasing pay
floor; U.S. hourly partners will average nearly $17/ hr. with new
range of $15-$23 for baristas in Summer 2022
- Strengthens the Partner Experience through
new training and recruiting, implementing ‘Training Store’ concept
in markets around the U.S. and enhanced referral bonuses for store
partners
- Introduces new behind-the-bar equipment
and technology; tests New Cold Beverage Station to help make it
easier for partners to handcraft beverages and connect with
customers
-
Innovating the partner and customer experience by teaming retail
and support partners together in 20,000 sq. foot Tryer Lab in
Seattle for store-partner innovation
Starbucks Coffee Company (NASDAQ: SBUX) today announced a wave
of investments for its partners (employees), building on its
50-year history and tradition of listening and learning, while
investing its success back into its people. Announcements of both
operational and wage investments for U.S. partners and
company-operated stores are designed to retain and recruit the best
people and affirm Starbucks as one of the very best jobs in retail
– a reflection of the company’s unwavering belief that success is
best when it’s shared.
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Today, Starbucks announced a wave of
historic investments in its partners (employees), building on the
company’s unwavering belief that success is best when it’s shared.
Announcements of both operational and wage investments for U.S.
partners and company-operated stores are designed to retain and
recruit the best people, and affirm Starbucks as one of the very
best jobs in retail.(Photo: Business Wire)
“As Starbucks celebrates our 50th anniversary we are reminded
that our heritage is based on the simple concept that our green
apron partners are the heartbeat of Starbucks and that success is
best when it’s shared,” said Kevin Johnson, Starbucks president and
chief executive officer. “Today, we are announcing another historic
investment in our partners, knowing that when we take care of our
partners, they take care of our customers, and all stakeholders
benefit. This is how we continue to build a great and enduring
company. One that is committed to the ideal that doing good for one
another – and for society – is good for business over the
long-term.”
In a letter to all U.S. partners, Rossann Williams, Starbucks
executive vice president, president North America, emphasized the
company’s continued commitment to listen, learn together, and
deliver real, measurable value to partners, customers and
shareholders. The investments the company will be making will
enhance wage, training and in-store experiences, nationwide.
Investments include:
- Unprecedented Investments in Wage: Building on
substantial wage and benefit investments throughout the pandemic,
Starbucks is prioritizing another significant investment to
recognize and reward tenured partners while also ensuring all
partners earn at least $15/hour in Summer 2022. This next
investment culminates in a total of approximately $1 billion in
incremental investments in annual wages and benefits over the last
two years.
- Effective in late January 2022, partners with two or more years
of service could receive up to a 5% raise and partners with five or
more years could receive up to a 10% raise.
- Additionally, in Summer 2022, average pay for all U.S. hourly
partners will be nearly $17/hr.
- In December 2020, Starbucks committed to raising its wage floor
to $15/hr.
- Barista hourly rates will range based on market and tenure from
$15 to $23/ hr. across the country in Summer 2022.
- Training and Recruiting: The company added recruiting
specialists across all U.S. markets and is extending its $200
referral bonuses to help attract new talent. The company is also
investing in store partner training, including a complete redesign
of the company’s “Barista Basics” guide for partners to include
added training time for all roles as well as practice shifts and
looking to expand beyond its 40 highly successful training stores
around the country currently dedicated entirely to training
partners in this area.
- Store Partner Hours and In-Store Experiences: With
significant customer demand for Starbucks and an increasing pace of
beverage innovation, Starbucks has invested in forecasting
capabilities to improve store staffing; testing of a “shifts app”
aiming to make it easier for partners to work available shifts that
meets their personal needs; and improving behind the bar floor
design and equipment, including testing a Cold Beverage Station in
select stores around the country. A team of support partners and
data analysts, as well as a Store Manager Council, are working side
by side with our store partners to help shape this work.
- Partner-Centered Innovation: Finally, to ensure ongoing
improvements for retail partners, Starbucks has brought together a
team of partners to design and test initiatives that will
ultimately improve the partner experience and reduce complexity in
stores. The 20,000 square foot Tryer Lab is focused on bringing new
innovation and ideas to action in stores with a test and learn
approach. This team, which includes a rotation of over 20 of our
talented store partners, is focused on several initiatives,
including 1) behind-the-bar layout redesigns 2) innovative store
equipment and technology, and 3) evolving operational roles in
stores. This partner-focused effort helps hold support partners
accountable to the store experience with real-life challenges being
designed by both support center and store partners, together,
working shoulder to shoulder.
“Our founder Howard Schultz believed in the dignity of the human
experience, in building a successful company, and that our success
should always be shared,” said Williams. “These new investments
show the continued commitment we all have to creating the best
opportunities and experience for our partners.”
With innovative benefits for part-time employees, including
health care, equity ownership for all levels in the organization,
free college tuition through the Starbucks College Achievement Plan
with Arizona State University and Mental Health support through a
partnership with Lyra, Starbucks has been on the forefront of
investing in its people since the opening of the original store in
the Pike Place Market in Seattle in 1971. The introduction of these
latest investments builds on unprecedented partner investments
uniquely designed to support partners during the COVID-19
pandemic.
Forward-Looking Statements
Certain statements contained herein are “forward-looking”
statements within the meaning of the applicable securities laws and
regulations. Generally, these statements can be identified by the
use of words such as “anticipate,” “believe,” “continue,” “could,”
“estimate,” “expect,” “forecast,” “intend,” “may,” “outlook,”
“plan,” “potential,” “predict,” “project,” “remain,” “should,”
“will,” “would,” and similar expressions intended to identify
forward-looking statements, although not all forward-looking
statements contain these identifying words. These statements
include statements relating to: our labor investments; our business
outlook, projections and guidance; operations and financial
results; our sustainability goals and initiatives; the recovery of
our business; and our ability to drive long-term growth. These
forward-looking statements do not represent historical data, are
based on currently available operating, financial and competitive
information and are subject to a number of significant risks and
uncertainties. Actual future results and trends may differ
materially depending on a variety of factors, including, but not
limited to: the actual impact of our labor investments on our
operations and financial results; further spread of COVID-19 and
its variants; regulatory measures or voluntary actions that may be
put in place to limit the spread of COVID-19, including vaccine
mandates and restrictions on business operations or social
distancing requirements and the duration and efficacy of such
restrictions and the world-wide distribution and acceptance of
vaccines; the potential for a resurgence of COVID-19 infections in
a given geographic region after it has hit its “peak”; fluctuations
in U.S. and international economies and currencies; our ability to
preserve, grow and leverage our brands; the ability of our business
partners and third-party providers to fulfill their
responsibilities and commitments; potential negative effects of
incidents involving food or beverage-borne illnesses, tampering,
adulteration, contamination or mislabeling; potential negative
effects of material breaches of our information technology systems
to the extent we experience a material breach; material failures of
our information technology systems; costs associated with, and the
successful execution of, the company’s initiatives and plans,
including the successful expansion of our Global Coffee Alliance
with Nestlé; our ability to obtain financing on acceptable terms;
the acceptance of the company’s products by our customers, evolving
consumer preferences and tastes and the availability of consumer
financing; changes in the availability and cost of labor;
significant increased logistic costs, including but not limited to
inflationary pressures; the impact of competition; inherent risks
of operating a global business; the prices and availability of
coffee, dairy and other raw materials; the effect of legal
proceedings; and the effects of changes in tax laws and related
guidance and regulations that may be implemented and other risks
detailed in the company filings with the Securities and Exchange
Commission, including the “Risk Factors” sections of Starbucks
Annual Report on Form 10-K for the fiscal year ended September 27,
2020 and Quarterly Report on Form 10-Q for the fiscal quarter ended
June 27, 2021. The company assumes no obligation to update any of
these forward-looking statements.
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version on businesswire.com: https://www.businesswire.com/news/home/20211027006143/en/
Starbucks Contact, Media: 206-318-7100
press@starbucks.com
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