Publicis Groupe Named a Leader in Loyalty Services Report by Independent Research Firm
23 August 2021 - 05:40PM
Business Wire
- Publicis Groupe is Top Ranked in Current Offering Category;
Only Provider with Highest Possible Score in Data Services
criterion
- Publicis Groupe and Epsilon (as a part of Publicis Groupe) are
the only family of providers named amongst the Leaders in both the
Loyalty Services and Loyalty Solutions Wave reports
- Publicis Groupe Deems First Evaluation as a Multi-Agency
Holding Group as Demonstrating the Strength of its ‘Power of One’
Approach
Regulatory News:
Publicis Groupe [Euronext Paris FR0000130577, CAC 40]
(Paris:PUB) today announced that it was named a Leader in The
Forrester Wave™: Loyalty Service Providers, Q3 2021 by Forrester
Research, Inc. Publicis Groupe was the top ranked company in the
Current Offering category and received the highest scores possible
in 15 criteria, including: omnichannel loyalty strategy, machine
learning & AI, customer insights services, emotional loyalty
measurement and use, media and advertising, creative and content,
execution and innovation roadmap, and more. Publicis Groupe is the
only company recognized with the highest possible score (5.0) in
the data services criterion, which is comprised of customer data
management services, privacy practices and compliance, and data
security and governance.
With loyalty marketing spend booming, the report advises brands
to increase their reliance on expertise from loyalty service
providers that look at loyalty as an outcome, not necessarily just
a program. Forrester recommends that brands look for providers that
hinge their loyalty strategies on emotional connections with
consumers as well as provide qualitative and quantitative customer
insights. The 12 providers in the report were evaluated based on
current offering, strategy, and market presence.
Publicis Groupe’s recognition as a leader comes on the heels of
Epsilon being named a Leader in “The Forrester Wave™: Loyalty
Solutions, Q2 2021” report. Publicis Groupe and Epsilon (as a part
of Publicis Groupe) are the only family of providers named amongst
the Leaders in both the Loyalty Services and Loyalty Solutions Wave
reports.
The “Forrester Wave™: Loyalty Service Providers, Q3 2021” report
states that Publicis Groupe offers an industry-backed approach and
accelerated path to delivery. The report goes on to state that
Publicis’ Power of One model offers a single client P&L, whose
loyalty services offerings are supported by their brands: Digitas,
Epsilon, Hawkeye, Leo Burnett, Publicis Sapient, Rauxa, Razorfish,
and Starcom, among others.
The report further states that, “Publicis invests significantly
in talent and co-creation with partners…[and]…excels in delivering
highly effective loyalty marketing and design services (including
campaign, media, and creative), customer insights services and data
security, and privacy capabilities. Publicis Groupe understands the
value of privacy thought leadership and of considering how to use
customer data effectively and ethically.”
“We have always believed that building trust with customers
through meaningful connections is foundational to brands’ success
in the digital age, which is why we are so proud that we are being
recognized as a leader in loyalty services by Forrester,” said
Arthur Sadoun, CEO & Chairman, Publicis Groupe. “Our
world-class creative, media and business transformation
capabilities, coupled with Epsilon’s industry-leading platform,
data and personalization, powered by the CORE ID, enables us to
drive growth for our clients in a platform world.”
###
About Publicis Groupe – The Power of One Publicis Groupe
[Euronext Paris FR0000130577, CAC 40] is a global leader in
communication. The Groupe is positioned at every step of the value
chain, from consulting to execution, combining marketing
transformation and digital business transformation. Publicis Groupe
is a privileged partner in its clients’ transformations to enhance
personalization at scale. The Groupe relies on ten expertise
concentrated within four main activities: Communication, Media,
Data and Technology. Through a unified and fluid organization, its
clients have a facilitated access to all its expertise in every
market. Present in over 100 countries, Publicis Groupe employs
around 80,000 professionals. www.publicisgroupe.com | Twitter:
@PublicisGroupe | Facebook | LinkedIn | YouTube | Viva la
Difference!
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Delphine Stricker Corporate Communications + 33 (0)6 38 81 40 00
delphine.stricker@publicisgroupe.com
Clarisse Fort-Hallereau Corporate Communications + 33 (0)6 33 50
05 74 clarisse.forthallereau@publicisgroupe.com
Alessandra Girolami Investor Relations + 33 (0)1 44 43 77 88
alessandra.girolami@publicisgroupe.com
Brice Paris Investor Relations + 33 (0)1 44 43 79 26
brice.paris@publicisgroupe.com
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