Pernod Ricard: Art Wall: Emmanuelle Lainé Selected for the First Edition
06 Oktober 2021 - 5:50PM
Business Wire
Regulatory News:
Press release, Paris, 6 October 2021
Pernod Ricard (Paris:RI) launches Art Wall, its new artistic
sponsorship program carried out in collaboration with the Pernod
Ricard Foundation. The program gives artists a chance to showcase
their work on an enormous, freestanding wall facing The Island, the
Group's new global headquarters.
Each year, Pernod Ricard will give its Paris-based employees the
opportunity to choose the artwork that would transform the
landscape of the building located in the heart of the capital, a
stone's throw from Saint-Lazare station.
Out of the six projects built on a recommendation of the Pernod
Ricard Foundation, French artist Emmanuelle Lainé has been selected
for the first edition of Art wall 2021. Laine’s work Si vous vous
attendez à un spectacle, vous serez déçu will be showcased on
partition of 17 meters high and 13 meters wide along the Cours Paul
Ricard, for a year. Contemporary creation thus pervades the city,
spurring poetic reflection on the role of art within the collective
space, inviting us to reconsider the Cours Paul Ricard as a meeting
place for discussions and exchanges, accessible to all visitors and
employees.
Lainé uses space as a resource for her creation, interfacing
between the place itself, the work created and the viewing public.
She deems the overall result “microarchitecture.”
The work featured here, the first of the artist for a public
space, spotlights objects from the MUCEM’s collection in Marseille.
These archival objects were layered into larger scenes, to
disorienting effect. This optical trickery is a comment on visual
engagement: the way organized chaos infiltrates our lives, and the
way the digital image’s precision shifts as it is superposed and
mixed with immersive sculptural installation.
About Pernod Ricard Pernod Ricard is the world’s No 2 in
wines and spirits with consolidated sales of €8,824 million in
FY21. Created in 1975 by the merger of Ricard and Pernod, the Group
has undergone sustained development, based on both organic growth
and acquisitions: Seagram (2001), Allied Domecq (2005) and
Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100
Spirits Brands, holds one of the most prestigious and comprehensive
brand portfolios in the industry, including: Absolut Vodka, Ricard
pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet
Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club
rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët
champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo,
and Kenwood wines. Pernod Ricard’s brands are distributed across
160+ markets and by its own salesforce in 73 markets. The Group’s
decentralised organisation empowers its 18,500 employees to be true
on-the-ground ambassadors of its vision of “Créateurs de
Convivialité.” As reaffirmed by the Group’s strategic plan,
“Transform and Accelerate,” deployed in 2018, Pernod Ricard’s
strategy focuses on investing in long-term, profitable growth for
all stakeholders. The Group remains true to its three founding
values: entrepreneurial spirit, mutual trust, and a strong sense of
ethics, as illustrated by the 2030 Sustainability and
Responsibility roadmap supporting the United Nations Sustainable
Development Goals (SDGs), “Good times from a good place.” In
recognition of Pernod Ricard’s strong commitment to sustainable
development and responsible consumption, it has received a Gold
rating from Ecovadis. Pernod Ricard is also a United Nations’
Global Compact LEAD company. Pernod Ricard is listed on Euronext
(Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 and
Eurostoxx 50 indices.
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version on businesswire.com: https://www.businesswire.com/news/home/20211006005826/en/
Pernod Ricard contact Antonia Scintilla
Antonia.Scintilla@pernod-ricard.com +33 (0) 1 70 93 16 32
Claudine Colin Communication Chiara Di Leva
chiara@claudinecolin.com
Cyril Bruckler cyril@claudinecolin.com
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