PUBLICIS GROUPE TO ACQUIRE CITRUSAD TO LEAD THE NEW GENERATION OF IDENTITY-LED RETAIL MEDIA
15 Juli 2021 - 5:45PM
PUBLICIS GROUPE TO ACQUIRE CITRUSAD TO LEAD THE NEW GENERATION
OF IDENTITY-LED RETAIL MEDIA
Link to the Press release
PUBLICIS GROUPE TO ACQUIRE
CITRUSADTO LEAD THE NEW GENERATION
OFIDENTITY-LED RETAIL MEDIA
CitrusAd is a SaaS platform optimizing brands
marketing performancedirectly within retailer websites
By combining CitrusAd with Epsilon’s CORE
ID, Publicis Groupe will create the industry’s first
global retail media offering based on real identity
Paris – July 15,
2021 - Publicis Groupe [Euronext
Paris FR0000130577, CAC 40] today announces the
acquisition of CitrusAd, a software as a service (SaaS) platform
optimizing brands marketing performances directly within retailer
websites. With more than 50% of its activities in the U.S.,
CitrusAd is present across 22 countries and 6 industries. CitrusAd
provides its world-class technology to more than 70 major retailers
globally and over 4,000 brands are utilizing their self-served
platform.
In 2023, ecommerce sales for CPG brands will
have doubled versus 2019 levels. In this context, retail media is
undergoing exponential growth. From c. $30bn annually already, it
is set to double in the next 5 years, and will represen t one of
the biggest channels of CPG media spends in the next few year.
CitrusAd’s onsite expertise complemented with
Epsilon’s offsite retail media offering, both powered by the CORE
ID, uniquely positions Publicis Groupe to lead the new generation
of identity-led retail media, with transparent measurement
validated by transactions.
This will provide Publicis Groupe clients with
three decisive competitive advantages in e-commerce:
-
Growth: Clients will be able
to accelerate their growth in this dynamic channel, by
increasing conversion rate and maximizing return on ad
spends. CitrusAd’s conversion rates are among the highest
across the entire media industry with 60% conversion after a
click.
-
Customer understanding: Brands will access
superior customer understanding based on first-party data from
retailers, equipping them for a cookieless world. Complementing
CitrusAd with Epsilon’s capabilities, Publicis will be able to
deliver best in class identity resolution, with no dependency on
third-party cookies, for optimized activation. All of this
delivered in a totally consent-by-design and privacy-compliant
way.
-
Consolidated measurement: Brands will be able
to reach their customers both onsite (in retailer ecosystems) and
offsite (in publisher ecosystems) and measure in real-time the
consolidated performance of their media investments, whatever the
channel of conversions: in-store or online. All of this at SKU
level and validated directly by transactions.
CitrusAd is an Australian-based company founded
in 2017 by Brad Moran and Nick Paech and gathers 130 engineers and
retail media experts around the world. The company will act as a
standalone business within Epsilon, being closely integrated into
their technology to achieve market leading synergies. The
transaction remains subject to customary approvals and is expected
to close in the next weeks.
Brad Moran, Co-Founder and CEO of CitrusAd said:
“It's not every day you find a partner the size of Publicis Groupe
that not only shares the same vision and entrepreneurial spirit as
CitrusAd but who can apply their advertising prowess and muscle to
a technology company like ours. Retailers and brands are entering
uncharted territory as retail media grows and having Publicis
supporting CitrusAd in its efforts, I know that our customers will
reap the benefit of a century’s worth of media expertise combined
with high quality technology and a team of retail media
experts”.
Arthur Sadoun, CEO and Chairman of Publicis
Groupe said :”We are delighted to welcome Brad, Nick and the
CitrusAd team to Publicis. The leading technology they have
developed, coupled with Epsilon’s CORE ID will enable CPG brands to
grow faster and retailers to generate new sources of revenue to win
in a platform world. It will also give to Publicis a strong
competitive advantage in a channel that by 2025 should surpass
traditional TV spend”
About Publicis Groupe - The Power of
OnePublicis Groupe [Euronext Paris FR0000130577, CAC 40]
is a global leader in communication. The Groupe is positioned at
every step of the value chain, from consulting to execution,
combining marketing transformation and digital business
transformation. Publicis Groupe is a privileged partner in its
clients’ transformation to enhance personalization at scale. The
Groupe relies on ten expertise concentrated within four main
activities: Communication, Media, Data and Technology. Through a
unified and fluid organization, its clients have a facilitated
access to all its expertise in every market. Present in over 100
countries, Publicis Groupe employs around 80,000
professionals. www.publicisgroupe.com |
Twitter:@PublicisGroupe | Facebook | LinkedIn | YouTube |
Viva la Difference!
About CitrusAdCitrusAd is
the world-leading, white-label, self-serve, ecommerce ad-serving
platform that enables retailers to monetize their digital
shelf-space while enabling brands to increase sales by launching
targeted and cost-effective digital campaigns into retailer
websites. Since it was launched in 2017, CitrusAd powers the
fastest growing ecommerce ad network in the USA and has become the
global, retail industry’s preferred ad-serving platform, service
and retail media sales organization. Successful retailers, in all
verticals across 25 countries are leveraging the CitrusAd platform
and real-time relevancy engine to create a more personalized
shopping experience and deliver greater ROI for suppliers. For
more information, visit https://www.citrusad.com
Contacts |
|
Delphine StrickerAlessandra Girolami |
Corporate CommunicationsInvestor Relations |
+ 33 (0)6 38 81 40 00+ 33 (0)1 44 43 77 88 |
delphine.stricker@publicisgroupe.comalessandra.girolami@publicisgroupe.com |
Brice Paris |
Investor Relations |
+ 33 (0)1 44 43 79 26 |
brice.paris@publicisgroupe.com |
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