SECAUCUS, N.J., Jan. 14, 2022 /PRNewswire/ -- Northstar
Meetings Group announced a new partnership with Cvent, a
market-leading meetings, events, and hospitality technology
provider, to expand participation and the impact of its Meetings
Industry PULSE Survey. Effective immediately, the Northstar
Meetings Group/Cvent Meetings Industry PULSE Survey will collect,
analyze and report more timely data pertaining to meeting and event
planner business activity and future expectations than any other
research source in the sector.
Northstar and Cvent will distribute the surveys and analyses to
their respective planner and marketer databases, tapping into the
world's largest pool of actively engaged meeting and event planners
of all types. Known currently as the most forward-focused barometer
of planner sentiment, the Northstar Meetings Group/Cvent Meetings
Industry PULSE Survey will continue to be a singular source of
statistically significant data to aid buyers and suppliers of
professional meetings and events in their planning.
The first cycle of the Meetings Industry PULSE Survey is now in
the field and is taking responses. Planners can learn more and
contribute their information to the survey here.
"Planners need to know what other planners are doing and
thinking. What the PULSE Survey – now in partnership with Cvent –
provides is a statistically significant sampling of the largest
universe of professional meeting and event planners," said
David Blansfield, executive vice
president and group publisher of Northstar Meetings Group. "Through
our partnership with Cvent, the PULSE Survey's relevance to
planners and suppliers across geographies and meeting types will
improve materially. Delivered in a timely fashion across every type
of event, it serves as the defacto 'finger on the pulse' for the
industry."
"Throughout the pandemic, the one thing that remained constant
was that our customers – planners, marketers, travel managers, and
hoteliers – were all looking to Cvent to better understand how the
meetings and events industry was adapting and evolving," said
Patrick Smith, chief marketing
officer at Cvent. "To support this need, we delivered reports on
group booking trends we were seeing within the Cvent Supplier
Network and hosted countless webinars to share our robust insights
with our customers. This year, we're excited to continue these
efforts and are proud to partner with fellow industry leader
Northstar to further expand our reporting capabilities and share
critical industry information. This enhanced PULSE Survey will help
the meetings and events ecosystem plan, budget, and manage their
2022 event strategies and drive recovery."
In 2022, the Northstar Meetings Group/Cvent Meetings Industry
PULSE Survey will be sourced, analyzed and reported eight times –
six times focused solely on professional meetings and events, and
twice focused on group incentive travel programs. Survey results
will be compared to previous data to indicate shifts in the
market.
For each of the eight reports, Northstar and Cvent will issue a
press release highlighting key findings with links to the full
reports. Analysts from Northstar and Cvent experts will also be
available to share research findings at upcoming industry
events.
About Northstar
Northstar Meetings Group is the leading B-to-B information and
marketing solutions company serving all segments of the business
meetings, events, sports and incentives market – including full-
and part-time meeting planners, as well as corporate, association,
sports and not-for-profit decision-makers, and incentive
professionals, facilitating their professional development and
achievement of business goals. The company's influential brands
– Meetings & Conventions, Successful
Meetings, Associations Meetings International,
Meetings & Incentive Travel, Meeting
News, Incentive, M&C Asia and
SportsTravel – currently serve more than 500,000 active meeting
and event planners and incentive professionals, across an
integrated suite of data, digital, events and print products. For
more information, please visit NorthstarMeetingsGroup.com, or
connect with us on LinkedIn, Facebook or Instagram.
About Cvent
Cvent Holding Corp. (Nasdaq: CVT), is a leading meetings, events,
and hospitality technology provider with more than 4,000 employees
and nearly 21,000 customers worldwide. Founded in 1999, the company
delivers a comprehensive event marketing and management platform
and offers a global marketplace where event professionals
collaborate with venues to create engaging, impactful experiences.
Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices
around the world to support its growing global customer base. The
comprehensive Cvent event marketing and management platform offers
software solutions to event organizers and marketers for online
event registration, venue selection, event marketing and
management, virtual and onsite solutions, and attendee engagement.
Cvent's suite of products automate and simplify the entire event
management process and maximize the impact of in-person, virtual,
and hybrid events. Hotels and venues use Cvent's supplier and venue
solutions to win more group and corporate travel business through
Cvent's sourcing platforms. Cvent solutions optimize the entire
event management value chain and have enabled clients around the
world to manage millions of meetings and events. For more
information, please visit Cvent.com, or connect with us on
Facebook, Twitter or LinkedIn.
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SOURCE Northstar Meetings Group