- Airline's latest campaign gives an imaginative new take on
travelling and bringing people together
MONTREAL, Dec. 8, 2021 /CNW Telbec/ - Air Canada is
embracing the magic of the season with a new spot that shares a
message of togetherness for the first holiday many Canadians will
spend together in two years. Just like so many of
us that have been apart, feeling like we have
been living in a bubble, the video shows a story
of two people who are separated by their glass snow
globe.
The video marks a return to storytelling for Air Canada,
as it finds ways to emotionally
connect its brand to Canadians who haven't been
able to travel in nearly two years.
This year's spot is a mix of live action and animation, a first
for Air Canada. With enchanting Canadian music by Forest Blakk's I
Saw Love and Cœur de pirate's Comme des enfants, the respective
English- and French-version soundtracks transport us throughout the
video. The story begins with an Air Canada employee (played by a
real Air Canada pilot) bringing a snow globe home for her son to
add to his collection. Through his imagination, the snow globe
comes to life, and two strangers from different snow globes meet.
We follow along as their affection grows and learn why being
together is so special.
"This year's holiday brand spot, 'Tis the season to believe',
was inspired by the universally shared experiences and emotions
felt over the course of the pandemic. But this piece is also
inspired by the resilience and power of love and determination that
has brought us back together," said Andy
Shibata, Vice President, Brand, Air
Canada. "Slowly but surely, family and friends have been able
to safely reunite and share beautiful moments together again, and
we feel very fortunate to play a small part in their journeys back
to one another."
The spot will be shared in multiple forms,
including an extended version for Air Canada's
owned channels. In addition, a 60-second
version will be shown
in cinema, 60-second and 30-second
versions on television across
Canada, and 30-second and 15-second versions on
social media and digital platforms.
Air Canada is keeping
holiday travels safe with top-of-the-line safety
measures, such as the Air
Canada CleanCare+ program that provides customers
greater peace of mind during all stages of travel.
No airline flies to as many Canadian cities or
international destinations as
Air Canada, making it easy for people to
connect with those they love around the
world.
Visit aircanada.com for more information.
Video Credits
FCB
FCB Toronto, Stoopid Buddy Studios (animation
studio), Someplace Nice – Production House (live
action), Outsider Editorial, Grayson Music Group – Audio
House, and The Wilders – Licensing Arm of Grayson Music
Group.
About Air Canada
Air Canada is Canada's largest domestic and international
airline, and, in 2019, was among the top 20 largest
airlines in the world. It is Canada's flag carrier and a founding
member of Star Alliance, the world's most comprehensive
air transportation network. Air Canada is the only international
network carrier in North America to receive a Four-Star ranking
according to independent U.K. research firm Skytrax. In 2020, Air
Canada was named Global Traveler's Best Airline in North
America for the second straight year. In January 2021, Air Canada
received APEX's Diamond Status Certification for the Air
Canada CleanCare+ biosafety program for managing COVID-19, the
only airline in Canada to attain the highest APEX ranking.
Air Canada has also committed to a net-zero emissions
goal from all global operations by 2050. For more information,
please visit: aircanada.com/media, follow Air Canada
on Twitter and LinkedIn, and join Air Canada
on Facebook.
Contacts:
media@aircanada.ca
Internet:
aircanada.com/media
Sign up for Air Canada news: aircanada.com
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SOURCE Air Canada