MSG Sports And MSG Entertainment Renew Signature Marketing Sponsorship With Anheuser-Busch
07 Januar 2022 - 05:00PM
Business Wire
MSG Sports and Anheuser-Busch Are Creating
the “Michelob ULTRA Courtside” Fan Experience for Select
Knicks Games
Anheuser-Busch Named New Partner of Esports
Properties CLG and Knicks Gaming
Madison Square Garden Sports Corp. (NYSE: MSGS) (“MSG Sports”)
and Madison Square Garden Entertainment Corp. (NYSE: MSGE) (“MSG
Entertainment”) announced today a multi-year marketing sponsorship
renewal with Anheuser-Busch, continuing the legacy brewing
company’s role as a Signature Marketing Sponsor. The sponsorship
provides Anheuser-Busch with exclusive, premier experiences and
activations across MSG Sports’ and MSG Entertainment’s unrivaled
set of assets, including the New York Knicks, New York Rangers and
MSG Networks.
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the full release here:
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As part of this renewal, Anheuser-Busch will partner with MSG
Sports and MSG Entertainment on several unique fan-first platforms
including the new “Michelob ULTRA Courtside” experience, presented
by Michelob ULTRA, which launches later this month and will provide
fans the opportunity to win Knicks tickets and watch the game from
an exclusive location inside The Garden. In addition,
Anheuser-Busch will become the Presenting Partner of the historic
Blue Seats Section on the 9th floor of Madison Square Garden.
Anheuser-Busch will also work together with MSG Sports’ esports
organizations CLG and Knicks Gaming on their livestream programming
on Twitch to provide fans with insider access to the
organizations.
“Throughout our partnership we have worked closely with
Anheuser-Busch to cultivate a forward-thinking approach to
leveraging our respective world-class brands, while also
benefitting consumers,” said Ron Skotarczak, Executive Vice
President, Marketing Partnerships, MSG Entertainment. “Our work
together has grown over the years and we are thrilled to continue
evolving our partnership with this new deal. We look forward to
creating innovative initiatives with Anheuser-Busch that benefit
all of our customers.”
“At Anheuser-Busch, we are always looking for new ways to
connect with our consumers and bring people together through
exciting, one-of-a-kind experiences,” said Matt Davis, Sr. Director
of Sponsorships, Anheuser-Busch. “We’re proud to continue our
legacy partnership with Madison Square Garden, and by evolving our
wildly popular ULTRA Courtside experience and partnering on
esports, we are able to bring incredible access to even more fans.
We aim to create meaningful connections through everything we do,
and we’re grateful to have a partner in MSG that shares that
mission.”
MSG Networks will prominently feature Bud Light and Michelob
Ultra with brand integrations throughout Knicks and Rangers
pre-game and post-game coverage from “The Corner Three” and
“Blueshirts Bar” inside MSG Networks Studios, along with live game
coverage of the Knicks and the Rangers.
Anheuser-Busch will enjoy significant marketing exposure at
every event at The Garden. This will include in-game LED messaging
during all Knicks and Rangers games; courtside LED signage
throughout the Arena for all Knicks games; in-arena LED ribbons
during entertainment events; and branding on the digital boards
outside of Madison Square Garden, which are on display to the
millions of people who walk by The Garden every day.
About Madison Square Garden Sports Corp. Madison Square
Garden Sports Corp. (MSG Sports) (NYSE: MSGS) is a leading
professional sports company, with a collection of assets that
includes: the New York Knicks (NBA) and the New York Rangers (NHL);
two development league teams – the Westchester Knicks (NBAGL) and
the Hartford Wolf Pack (AHL); and esports teams through Counter
Logic Gaming, a leading North American esports organization, and
Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates
two professional sports team performance centers – the MSG Training
Center in Greenburgh, NY and the CLG Performance Center in Los
Angeles, CA. More information is available at
www.msgsports.com.
About Madison Square Garden Entertainment Corp. Madison
Square Garden Entertainment Corp. (MSG Entertainment) is a leader
in live entertainment. The Company presents or hosts a broad array
of events in its diverse collection of venues: New York’s Madison
Square Garden, Hulu Theater at Madison Square Garden, Radio City
Music Hall and Beacon Theatre; and The Chicago Theatre. MSG
Entertainment is also building a new state-of-the-art venue in Las
Vegas, MSG Sphere at The Venetian. In addition, the Company
features the original production – the Christmas Spectacular
Starring the Radio City Rockettes – and through Boston Calling
Events, produces the Boston Calling Music Festival. The Company’s
two regional sports and entertainment networks, MSG Network and
MSG+, deliver a wide range of live sports content and other
programming. Also under the MSG Entertainment umbrella is Tao Group
Hospitality, with entertainment dining and nightlife brands
including: Tao, Marquee, Lavo, Beauty & Essex, Cathédrale,
Hakkasan and Omnia. More information is available at
www.msgentertainment.com.
About Anheuser-Busch For more than 160 years,
Anheuser-Busch has carried on a legacy of brewing great-tasting,
high-quality beers that have satisfied beer drinkers for
generations. Today, we own and operate more than 120 facilities,
including breweries, wholesaler distribution centers, agricultural
facilities and packaging plants, and have more than 19,000
colleagues across the United States. We are home to several of
America’s most recognizable beer brands, including Budweiser, Bud
Light, Michelob ULTRA and Stella Artois, as well as a number of
regional brands that provide beer drinkers with a choice of the
best-tasting craft beers in the industry. From responsible drinking
programs and emergency drinking water donations to industry-leading
sustainability efforts, we are guided by our unwavering commitment
to supporting the communities we call home. For more information,
visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn,
Twitter, Facebook and Instagram.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220107005047/en/
MSG: Ryan Watson/212-465-5945 Ryan.Watson@msgsports.com
Anheuser-Busch: Kaitlin Craig/410-707-3811
Kaitlin.Craig@anheuser-busch.com
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