JCDecaux wins iconic Sydney Trains advertising contract including extensive digital billboard portfolio
21 September 2021 - 5:40PM
JCDecaux wins iconic Sydney Trains advertising contract including
extensive digital billboard portfolio
JCDecaux wins iconic Sydney Trains
advertising contract including extensive digital billboard
portfolio
Paris, 21 September 2021 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces the successful outcome of
one of the largest Out-of-Home advertising contracts in Australia,
as Sydney Trains appoints the company as its main advertising
partner across the concourses and platforms of train stations for a
term of up to 10 years. The win also represents the largest
individual roadside Large Format contract in New South Wales (NSW)
and delivers unparalleled Digital Large Format opportunities for
advertisers.
The new contract will see JCDecaux invest in the
upgrade of the 1,500 strong displays across the Sydney Trains
Out-of-Home network NSW wide, covering all steps of the passenger
journey, from rail concourse to platform, and more than doubling
its current digital roadside footprint in NSW.
Many of the developments are architecturally
designed with award-winning architect Tzannes to develop the
highest-quality aesthetic, sustainable solutions. This includes new
high-definition audio visual XTrackTV screens at ten of Sydney’s
busy commuter hubs such as Circular Quay station, as well as new
digital roadside Large Format portrait and landscape
designs.
Stations will see the upgrade and development of
all assets with a consistent creative ratio, using cutting edge
technology, making the messaging across environments seamless. Some
of the rail concourse areas will have never-before seen high impact
4.5m x 2.5m digital video screens suspended from the wall. Existing
portrait digital assets will be replaced with close to 300 new
75-inch screens, providing high resolution, quality viewing of
campaigns.
The contract commences on 1 December 2021, a few
weeks after the NSW Government has signalled an end to lockdowns
from mid-October. New developments will start as early as 1 January
2022.
In 2019, pre COVID, Sydney Trains recorded 420
million journeys per year.
Jean-Francois Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “The sheer scale, quality and impact of
what our new portfolio across Sydney Trains’ stations and
surrounding roads presents a wealth of new advertising
opportunities for brands to connect with people travelling around
Sydney and NSW. The reach of this network extends not only across
Sydney’s CBD, with over 40% of all new sites falling within the
City of Sydney, but through to North Sydney, Chatswood, Parramatta
and into regional NSW. This is a significant win for JCDecaux and
testament to our long relationship with Sydney Trains, as well as
our experience in this market. Rail environments are exceptional
digital development opportunities with high dwell time audiences,
ideal for driving programmatic sales, in which JCDecaux Australia
is the market leader.”
Key Figures for JCDecaux
- 2020 revenue: €2,312m – H1 2021 revenue: €1,082.3m
- Present in 3,670 cities with more than 10,000 inhabitants
- A daily audience of more than 840 million people in more than
80 countries
- 10,230 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has
obtained the MSCI AAA score for the 4th year in a row
- 964,760 advertising panels worldwide
- N°1 worldwide in street furniture (489,500 advertising
panels)
- N°1 worldwide in transport advertising with 156 airports and
249 contracts in metros, buses, trains and tramways (329,790
advertising panels)
- N°1 in Europe for billboards (129,970 advertising panels)
- N°1 in outdoor advertising in Europe (615,530 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (216,590 advertising
panels)
- N°1 in outdoor advertising in Latin America (66,120 advertising
panels)
- N°1 in outdoor advertising in Africa (22,500 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,350
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf
+33 (0) 1 30 79 35 68 –
albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard
+33 (0) 1 30 79 79 93 –
remi.grisard@jcdecaux.com
- 21-09-2021 # Sydney Trains_UK
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