JCDecaux launches its global data offering, JCDecaux Data Solutions
08 September 2021 - 5:40PM
JCDecaux launches its global data offering, JCDecaux Data Solutions
JCDecaux launches its
global data
offering, JCDecaux Data
Solutions
Paris,
September
8th,
2021 – JCDecaux SA (Euronext Paris: DEC), the
number one outdoor advertising company worldwide, announces today
the launch of JCDecaux Data Solutions - a portfolio
of global and local data-driven solutions that enables
advertisers to maximise the power and ROI of their media
investment.
JCDecaux Data Solutions’ purpose
is to offer ever more effective solutions to JCDecaux’s
stakeholders so they can leverage data to optimise their
campaigns in all countries across the world. Mixing
global and local data unlocks the potential of both OOH and
DOOH campaigns.
JCDecaux, as the most digitised global OOH
company, is more confident than ever of the power of Out-of-Home in
an advertising landscape increasingly fragmented and more and more
digital. By developping and globalising its product
offering through optimised campaigns using data and technology, the
Group accelerates its transformation and will deliver increasingly
impactful solutions.
JCDecaux Data
Solutions brings:
- Simplicity to scale and deploy
thanks to platformization
- Agility to improve its solutions in
an evergreen development mode
- Comparability that offers
advertisers and agencies solutions to compare OOH performance with
other media buys
- Transparency to understand how AI
and Machine Learning (ML) are driving performance
- Efficiency to focus energy on
delivering impact.
JCDecaux Data Solutions is
built around three core pillars, designed to help
advertisers achieve their marketing objectives using OOH
in combination with other media, particularly mobile. These
are:
- Optimise to deliver on planning, content delivery and
creativity
- Engage to connect with your audience more effectively and
efficiently
- Evaluate to understand the performance of each OOH
campaign
JCDecaux Data Solutions is a combination
of in-house products and solutions developed
by JCDecaux’s data team (50 people) and 3rd party
solutions, combined with local specific complementary data (Joint
Industry Committees, telco, sensors, retail, etc) to guarantee
the highest level of efficiency at each stage
of a campaign. These solutions will always comply
strictly with personal data protection rules to safeguard citizens
and users, using aggregated and anonymised data only.
JCDecaux Data Solutions is due to launch
first in the following markets (by geographical area): France, UK,
Germany, Belgium, Netherlands, Spain, Italy, UAE, South Africa,
USA, Hong Kong SAR (China), Japan, Singapore,
Australia, Brazil. More markets will roll out JCDecaux Data
Solutions in 2022.
François-Xavier
Pierrel, Chief Data Officer of
JCDecaux, commented: “The launch of
JCDecaux Data Solutions is a new major step in the Group’s data
strategy seeking to accelerate the transformation of outdoor
advertising. Our objective is to expand the considerable potential
of collecting, analysing and modelling data, aggregated and
completely anonymised, to improve knowledge and design innovative
services and solutions. JCDecaux Data Solutions delivers
simplicity, agility, comparability, transparency and efficiency in
executing data-driven OOH and DOOH campaigns around the
world. Our global data offering, JCDecaux Data
Solutions, will strengthen JCDecaux’s capacity
to meet the new expectations of its clients, brands and
agencies, and enlarge the Group’s ecosystem.”
Key Figures for JCDecaux
- 2020 revenue: €2,312m – H1 2021
revenue: €1,082.3m
- Present in 3,670 cities with more
than 10,000 inhabitants
- A daily audience of more than
840 million people in more than 80 countries
- 10,230 employees
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- 1st Out-of-Home Media company to
join the RE100 (committed to 100% renewable energy)
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (4.6/5) and CDP (A
Leadership) rankings, and has obtained the MSCI AAA score for the
4th year in a row
- 964,760 advertising panels
worldwide
- N°1 worldwide in street furniture
(489,500 advertising panels)
- N°1 worldwide in transport
advertising with 156 airports and 249 contracts in metros, buses,
trains and tramways (329,790 advertising panels)
- N°1 in Europe for billboards
(129,970 advertising panels)
- N°1 in outdoor advertising in
Europe (615,530 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (216,590 advertising panels)
- N°1 in outdoor advertising in Latin
America (66,120 advertising panels)
- N°1 in outdoor advertising in
Africa (22,500 advertising panels)
- N°1 in outdoor advertising in the
Middle East (15,350 advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 35 68 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
- 08-09-2021 # JCDecaux Data Solutions_UK
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