Grupo Modelo Partners With WestRock and Grupo Gondi in Transition to CanCollar® Eco Packaging, Eliminating Over 100 Tons1 of Plastic Waste
10 Januar 2022 - 2:00PM
Business Wire
- The beer brewing company is the first in the Americas to
adopt the WestRock CanCollar® Eco technology, investing roughly 4
million USD in sustainable packaging
- The innovative packaging will make it possible to eliminate
plastic rings on cans sold in Quintana Roo, eliminating 100 tons1
of plastic waste and avoiding 335 tons2 of packaging waste
annually
In a partnership with WestRock and Grupo Gondi, Grupo Modelo is
investing roughly 4 million dollars in the sustainable, fiber-based
CanCollar® Eco solution in Quintana Roo, a Mexican state on the
Yucatan Peninsula. The partnership aims to help advance the beer
company’s sustainability goals by eliminating its use of plastic
rings in Mexico.
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Grupo Modelo partners with WestRock and
Grupo Gondi in transition to CanCollar® Eco Packaging, eliminating
over 100 tons of plastic waste annually. (Photo: Business Wire)
Grupo Modelo is the first company in the Americas to adopt the
recyclable CanCollar® Eco technology, which will replace
hard-to-recycle plastic packaging and is expected to result in over
100 fewer tons1 of plastic waste each year.
“At Grupo Modelo, we are continuing to evaluate various
alternatives for plastic rings in the packaging of beer cans,” says
Soqui Calderon, regional director of Sustainability for Grupo
Modelo. “This is how we discovered CanCollar Eco, a new solution
developed by WestRock and produced in Mexico by Grupo Gondi. Made
from recyclable paperboard, this innovative packaging uses the
least amount of material required to hold and to keep our beer cans
secure through the supply chain.”
This solution will result in sustainability gains; specifically,
it will enable the elimination of plastic rings on all cans sold in
Quintana Roo in two phases. First, the 6-pack 355ml Corona Extra,
Montejo and Modelo Especial can rings are being replaced. Then, in
early 2022, the first high speed CanCollar Fortuna® machine for the
application of this packaging will be installed to eliminate the
use of plastic rings across Mexico on 6-packs including 355 million
cans of Corona Extra, Montejo, Modelo Especial, Barrilito, Negra
Modelo and Victoria, as well as the 4-pack 473 ml cans of Victoria,
Modelo Especial and Corona.
“At WestRock, we are driving greater sustainability by working
with our customers to develop and implement new, eco-friendly
packaging solutions,” said Patrick Kivits, president of Consumer
Packaging at WestRock. “The introduction of CanCollar Eco to the
Mexican market, in partnership with Grupo Gondi, is an exciting
example of this work. We look forward to helping Grupo Modelo meet
its sustainability goals through the implementation of this
innovative, fiber-based packaging.”
Unlike a cardboard box that completely covers the product,
CanCollar® Eco uses only a paperboard clip to hold the upper part
of the cans, making possible the goal of removing approximately 12
million plastic rings per year from the market.
WestRock and Grupo Gondi support Grupo Modelo’s industry
leadership to reduce environmental impact in every community in
which they operate by innovating, conserving natural resources and
taking care of the environment.
1.
Based on 2x3 standard can pack format, and plastic ring finished
package weight of 8 grams/pack across 12 million packs
2.
Based on 2x3 standard can pack format, comparing Cluster-Pak
(paperboard wrap alternative) at a weight of 32.99 grams/pack to
CanCollar Eco at 7.7grams/pack across 12 million packs
About WestRock
WestRock (NYSE: WRK) partners with our customers to provide
differentiated, sustainable paper and packaging solutions that help
them win in the marketplace. WestRock’s team members support
customers around the world from locations spanning North America,
South America, Europe, Asia and Australia. Learn more at
westrock.com/sustainability.
About Grupo Modelo:
Grupo Modelo, established in 1925, is a leader in the brewing,
distribution and sale of beer in Mexico and is a part of
Anheuser-Busch InBev, a leading global beer company. It currently
has 46 domestic brands, including Corona Extra, Corona Cero, Negra
Modelo, Modelo Especial, Pacífico and Victoria. It exports seven
Mexican brands to a large part of the world. It is an importer into
Mexico of the Budweiser, Bud Light, Goose Island and Stella Artois
brands. Through a strategic alliance with Nestlé Waters, it
produces and distributes in Mexico the bottled water brands Sta.
María, Nestlé Pureza Vital, Perrier and S.Pellegrino, among
others.
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version on businesswire.com: https://www.businesswire.com/news/home/20220110005270/en/
WestRock Investors: James
Armstrong, 470-328-6327 Vice President, Investor Relations
james.armstrong@westrock.com
Media: Courtney James, 470-328-6397 Director, Corporate
Communications courtney.james@westrock.com
Grupo Modelo Media: Fernando
Morales Reputation & Comms Director
Fernando.moralesa@gmodelo.com.mx
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