Google's Revised Privacy Proposals Address Competition Concerns, UK Regulator Says
26 November 2021 - 8:42AM
Dow Jones News
By Jaime Llinares Taboada
The U.K. competition watchdog said Friday that it has secured
improved commitments from Alphabet Inc.'s Google on proposals to
remove third-party cookies and other functions from its Chrome
browser.
The Competition and Markets Authority said Google's revised
privacy proposals address its competition concerns, and the
regulator is now consulting on these modifications.
The CMA has been investigating Google's Privacy Sandbox
proposals since the start of the year due to concerns that they
could impede competition in digital advertising markets, causing
advertising spending to become even more concentrated on
Google.
"If accepted, the commitments we have obtained from Google
become legally binding, promoting competition in digital markets,
helping to protect the ability of online publishers to raise money
through advertising and safeguarding users' privacy," CMA Chief
Executive Andrea Coscelli said.
Write to Jaime Llinares Taboada at jaime.llinares@wsj.com;
@JaimeLlinaresT
(END) Dow Jones Newswires
November 26, 2021 02:27 ET (07:27 GMT)
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