SEATTLE, Jan. 18, 2022 /PRNewswire/ -- Evocalize, the
leading Collaborative Marketing Platform (CMP), today announced a
$12 million Series A funding round
led by Move, Inc. (operator of Realtor.com®), and joined by Second
Century Ventures and Habanero Ventures. This new investment
will enable Evocalize to deepen its market-leading automation and
machine learning capabilities to advance digital marketing
performance for local businesses, add new channels to reach users
everywhere they spend time online, and to expand into new
industries to empower local and national-to-local marketers with
new powerful, push-button-simple tools.
Local businesses have been largely left behind by the digital
marketing revolution and continue to spend the majority of their
marketing budgets on offline, unmeasurable, and often ineffective
marketing tactics. While they want the marketing results enjoyed by
large corporations, local businesses frequently lack the expertise,
data, content, and time necessary to gain positive returns from
their investments in digital marketing.
At the same time, multi-location brands and tech platforms (like
marketplaces and CRMs) that serve local teams and businesses
benefit when they provide local digital marketing capabilities
fully integrated into their solutions that are effective and
turnkey. These companies have lacked the necessary technology to
provide local solutions in a customizable, scaled way that also
ensures brand compliance. Evocalize's technology solves these
challenges, enabling parent brands and technology providers to
quickly launch powerful and unique digital marketing programs for
their local teams and users. The programs leverage the right data,
creative content, audiences and best practices. Local teams and
users can then apply their market expertise to customize and launch
programs with just a few clicks.
"Our team has been working closely with Realtor.com for over
five years now. No one knows our technology or team better than the
industry leaders at Realtor.com, and that makes this investment
humbling and incredibly validating of our team and vision," said
Matthew Marx, CEO of Evocalize.
"Move's investment will allow us to deepen our technology
solutions, add additional channels and cross-channel optimization
capabilities, and help more industries and the local businesses
that surround the home and are impacted by the home
transaction."
Evocalize's technology supports businesses across industries,
including real estate, mortgage, insurance, multi-family housing,
senior living, financial services, restaurants, and travel. Local
businesses equipped with Evocalize's solutions see dramatic
improvement in their marketing outcomes while reclaiming
significant time previously spent on marketing.
"We have a long-standing relationship with Evocalize, and have
seen firsthand the benefits of their technology and team," said
David Doctorow, CEO of Move, Inc., operator of Realtor.com®. "Real
estate agents and many other local businesses can use Evocalize to
make their marketing more effective, and it's easy to execute."
One Evocalize client in real estate saw weekly time spent on
digital marketing by their thousands of agents drop by over 90%,
from 9 hours to just 9 minutes. At the same time, agents saw a 400%
improvement in the results of their digital marketing.
Kara Jones Director of Marketing at Realty Austin, another Evocalize client shared,
"Using [Evocalize's] technology we have been able to increase
website traffic from social ads by 83% and decrease our cost per
click by over 200%."
"At a time when digital marketing continues to grow increasingly
complex, Evocalize helps simplify and make it more accessible,"
said Doctorow. "Evocalize's collaborative marketing platform has
helped us create marketing products and solutions like Market Reach
and Local Expert℠, which our broker and agent customers use to
connect with local buyers and sellers, save time and generate
results. We're pleased to deepen our relationship with Evocalize
with this investment and help them bring collaborative marketing to
more businesses that surround the home transaction."
About Evocalize
Evocalize's Collaborative Marketing
Platform is used by multi-location brands, technology platforms
(like CRMs), and online marketplaces to equip their locations,
agents, and users at scale with sophisticated, easy to execute
digital marketing that drives real business results and revenue.
Evocalize is a partner in Facebook's Real Estate Top Provider
Initiative and is a recipient of HousingWire's Real Estate Top Tech
100 Award. Evocalize's technology supports businesses across
industries, including real estate, mortgage, insurance,
multi-family housing, financial services, and travel. Over one
million digital marketing programs have been run using Evocalize
technology, generating millions of leads, and leading to thousands
of transactions to date. Evocalize is backed by Madrona Venture
Group, Move, Inc., Second Century Ventures and Habanero Ventures.
For more information, visit http://www.evocalize.com.
About Move, Inc.
Move, Inc., a subsidiary of News Corp
[Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV], operates a family of
websites and mobile experiences for consumers and professionals,
including Realtor.com®. Realtor.com® makes
buying, selling, renting and living in homes easier and more
rewarding for everyone. Realtor.com® pioneered the world
of digital real estate more than 25 years ago, and today through
its website and mobile apps offers a marketplace where people can
learn about their options, trust in the transparency of information
provided to them, and get services and resources that are
personalized to their needs.
Using proprietary data science and machine learning technology,
Realtor.com® pairs buyers and sellers with local agents
in their market, helping take the guesswork out of buying and
selling a home. For professionals, Realtor.com® is a
trusted provider of consumer connections and branding solutions
that help them succeed in today's on-demand world. Move licenses
the Realtor.com URL from the National Association of REALTORS®.
Move also offers software products and services to help real estate
professionals serve their clients and grow their business,
including ListHub™, the nation's leading listings syndicator and
centralized intelligence platform for the real estate industry.
Media Contact
Jessica
Melton
Walker Sands for Evocalize
Evocalize@walkersands.com
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SOURCE Evocalize