EssilorLuxottica : EssilorLuxottica celebrates 2021 World Sight Day with new awareness campaign on poor vision among children
13 Oktober 2021 - 06:00PM
EssilorLuxottica : EssilorLuxottica celebrates 2021 World Sight Day
with new awareness campaign on poor vision among children
EssilorLuxottica
celebrates 2021
World Sight Day
with new
awareness campaign
on poor vision
among children
Charenton-le-Pont,
France (October
13, 2021)
– On the occasion of the 21st anniversary of World
Sight Day, taking place tomorrow October 14th, EssilorLuxottica is
rolling out its first campaign as a combined company to raise
awareness about poor vision among children. The Company has
collaborated with renowned Australian artist and illustrator Karan
Singh to create bold, colorful and eye-catching visuals to
highlight and reinforce the importance of eye health.
With 170 years of expertise in vision care,
EssilorLuxottica has taken on the responsibility of leading the
fight against poor vision and its consequences on individuals and
society at large. Millions of children around the world still lack
access to vision care, which jeopardizes their future by reducing
their ability to learn, be safe and fulfill their potential. As an
example, with half of the world’s population expected to be myopic
by 2050, EssilorLuxottica believes the mobilization of all industry
players is needed to raise awareness among parents and children,
the first crucial step to fighting this epidemic.
To this end, the Group’s first common World
Sight Day campaign aims to draw parents’ attention on the
importance of regular eye exams early, and throughout their
children’s lives, to help them thrive and achieve their dreams for
the future. Pivotal to EssilorLuxottica’s campaign is the
www.putvisionfirst.com website, which offers visitors the
possibility to learn more on the importance of good vision for
children’s health and future, as well as to take action through an
accessible online vision-screening test.
In parallel, the Group’s Optical Retail brands,
including LensCrafters in North America, Salmoiraghi & Viganò
in Italy and OPSM in Australia, will participate in this
mobilization by running a dedicated consumer campaign featuring
works from the same artist.
“By collaborating with renowned artist Karan
Singh for this impactful campaign, EssilorLuxottica reaffirms its
commitment to bringing good vision to everyone and helping people
see more, be more and live life to its fullest. As a global leader,
we have the responsibility to do the heavy lifting in building a
brighter future for future generations. This starts with raising
global awareness about the importance of regular vision screenings
and concrete initiatives to improve access to vision solutions.
With these creative campaigns, we are taking another step forward
to enable the adults of tomorrow to pursue their dreams without
being limited by poor vision,” commented Francesco Milleri and Paul
du Saillant, respectively CEO and Deputy CEO of
EssilorLuxottica.
Karan Singh added: “I have been deeply inspired
by EssilorLuxottica’s powerful ‘Put Their Vision First’
call-to-action and, through my art, I have tried to deliver a
similarly strong message about vision care. In everything I do
there is a playful interpretation of minimalism, particularly
focusing on depth and dimension through pattern and repetition. Art
with purpose is what I believe in and that is why I am delighted to
have contributed to these powerful campaigns.”
EssilorLuxottica’s philanthropic partners,
including the Essilor Vision Foundation, Vision For Life and
OneSight, are also deploying a range of local initiatives to ease
access to screening and raise awareness on poor vision
internationally. The Essilor Vision Foundation rolls out a number
of initiatives in France, China, the United States, Latin America,
and India: from providing vision screenings and eyeglasses at no
cost to children in need, to organizing fundraising campaigns and
dedicated classroom events in local schools, like the Kids Vision
Fest in the US or an educational 3D book distribution to pupils in
China. Alongside the International Agency for the Prevention of
Blindless (IAPB), OneSight will promote the organization’s campaign
engaging over 1 million people to have their vision tested. As
such, IAPB will contribute to 25,000 check-ups in South Africa and
the United States.
EssilorLuxottica’s initiatives on World Sight
Day are part of the Group’s comprehensive Corporate Social
Responsibility roadmap, in which the elimination of uncorrected
poor vision by 2050 represents a key ambition. For more details,
please visit:
https://www.essilorluxottica.com/sustainability/eyes-on-
world-sight.
About
EssilorLuxotticaEssilorLuxottica is a global
leader in the design, manufacture and distribution of ophthalmic
lenses, frames and sunglasses. Formed in 2018, its mission is to
help people around the world to see more, be more and live life to
its fullest by addressing their evolving vision needs and personal
style aspirations. The Company brings together the complementary
expertise of two industry pioneers, one in advanced lens technology
and the other in the craftsmanship of iconic eyewear, to set new
industry standards for vision care and the consumer experience
around it. Influential eyewear brands including Ray-Ban and Oakley,
lens technology brands including Varilux and Transitions, and
world-class retail brands including Sunglass Hut, LensCrafters and
since 1st July (via a majority interest) - GrandVision are part of
the EssilorLuxottica family. In 2020, EssilorLuxottica had over
140,000 employees and consolidated revenues of Euro 14.4 billion.
The EssilorLuxottica share trades on the Euronext Paris market and
is included in the Euro Stoxx 50 and CAC 40 indices. Codes and
symbols: ISIN: FR0000121667; Reuters: ESLX.PA; Bloomberg: EL:FP.
For more information, please visit www.essilorluxottica.com.
About the
Artist – Karan
SinghKaran Singh is an artist living in Melbourne,
Australia. His distinct work is a contemporary and playful
combination of op-art and mid-century graphic design. Through
restricted yet vibrant colour palettes and hypnotising pattern, he
explores and exploits our perception of depth and movement. His art
lives in an eclectic variety of mediums, including prints,
animation, video, augmented reality, puzzles, sculpture and
clothing. Over his professional career he has lived in a number of
cities including Tokyo, New York, Amsterdam, Malmö, Sydney and
Melbourne; where he has worked with the likes of Apple, Louis
Vuitton, The Academy Awards, The New York Times and NASA.
CONTACTS
Head of Investor RelationsGiorgio IannellaE-mail:
ir@essilorluxottica.com |
Head of Corporate CommunicationsMarco
CatalaniE-mail: media@essilorluxottica.com |
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