Cegereal Unveils Its New Identity, Vitura
19 Februar 2021 - 8:30AM
Business Wire
Regulatory News:
Real estate investment firm Cegereal (Paris:CGR), listed as a
REIT on the Paris Stock Exchange, today unveiled its new identity
and intention to rebrand into Vitura.
The company designs the workplaces of tomorrow and puts
people at the heart of its approach, now spearheaded by the mantra
“Workplaces for People. By People.”
Since 2015, spurred on by its new shareholder, Northwood
Investors, the real estate company has undergone a radical
transformation. From its origins owning three buildings on the
outskirts of Paris, its portfolio now stands at nearly €1.5 billion
(as at December 31, 2020) and has gained iconic new assets in Paris
and Greater Paris, with the acquisitions of Hanami in 2016 and
Passy Kennedy in 2018.
The company is powered by a talented, experienced and dynamic
team whose priority is to add value over the long term. The firm
invests in high-quality workplace properties and transforms them
into sustainable living spaces, fitting them out with the
functionalities, amenities and services needed to unlock people’s
potential. Lauded for its agility, the company is committed to
maintaining continued dialog to deliver workplaces that are sleeker
and higher performance than ever before.
Vitura embodies this forward-looking approach, enabling it to
quickly respond to evolving market conditions and to adapt to
future ways of working and living.
- The name Vitura embodies these ideas of vitality, agility and
responsibility, values on which the Company builds its strategy in
order to continue developing the workplace of the future.
- The brand vision, “Workplaces for People. By People”,
emphasizes the trust-based, collaborative relationships that the
company forges with its clients and partners, who share its
ambition to create a first-rate professional environment.
Jérôme Anselme, Cegereal’s Chief Executive Officer, said:
“This new brand identity reveals our firm’s DNA, just as it was
when we created it nearly five years ago: sustainable and flexible,
capable of adapting and reinventing itself. Our transformation has
today proven a success thanks to an experienced yet curious,
innovative and passionate team that consistently drives
differentiated results, placing us at the forefront of the real
estate industry.”
Olivier Marguin, Head of Asset Management at Cegereal,
said: “After five years of reshaping the business, the time
has come to align our name and signature with the vision we have
developed over the years. We aim to project our core values of
adaptability and sustainability into the dynamic real estate
marketplace, and to herald a major step forward for the firm based
first and foremost on what fundamentally drives any business: real
people. Committed and responsible, our priority as a company is to
create value for all of our stakeholders, employees, partners,
clients, suppliers and investors.”
The corporate rebranding is subject to a vote by the General
Shareholders’ Meeting to be held on May 12, 2021.
Watch the video presentation: cegereal.com
Investor Calendar
- May 12, 2021: General Shareholders’
Meeting
About Cegereal
Created in 2006, Cegereal is a listed real estate company that
invests in prime office properties in Paris and Greater Paris. The
total value of the portfolio was estimated at €1,448 million at
December 31, 2020 (excluding transfer duties). Thanks to its strong
commitment to sustainable development, Cegereal was named a Global
Sector Leader in the 2020 Global Real Estate Sustainability
Benchmark’s (GRESB) listed office property companies category and
received two Gold Awards from the European Public Real Estate
Association (EPRA) for the quality and transparency of its
financial and non-financial reporting. Its entire portfolio has
achieved NF HQETM Exploitation and BREEAM In-Use International
certification. Cegereal is a REIT listed on Euronext Paris since
2006, in compartment B (ISIN: FR0010309096). The Company had a
market capitalization of €509 million on February 17, 2021. Visit
our website to find out more: www.cegereal.com
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Media Relations Aliénor Miens/Quentin Dussart +33 (0)6 59 42 29
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