Casino Group and Gorillas announce the signing of a strategic memorandum of understanding
04 November 2021 - 5:49PM
Casino Group and Gorillas announce the signing of a strategic
memorandum of understanding
Press releaseParis, 4
November 2021
Casino Group and Gorillas announce the
signing of a strategic memorandum of understanding to seal a major
partnership for the quick commerce market in
France
By joining forces, Casino Group and Gorillas
demonstrate a shared ambition to become leading players of the
instant on-demand industry both in the French and European markets.
With this partnership, Casino Group strengthens Monoprix &
Franprix leadership in city centers and Gorillas further
accelerates its growth in the French market.
Through this agreement, Casino Group gives
Gorillas access to its products of national brands, but also to
Monoprix’s high-quality private label products, which will be
available through Gorillas’ app and delivered within minutes to
customers in Paris, Lille, Bordeaux, Lyon and Nice.
Casino Group will also rely on Gorillas’
unparalleled technological and operational expertise. Gorillas will
indeed undertake packing and fast delivery of orders purchased on
Monoprix & Franprix online platforms from its French
micro-fulfilment stores.
Casino Group will be associated to value
creation through a stake in Gorillas Technologies France as well as
in Gorillas Technologies GmbH, at the group level in Germany.
The signing of this strategic partnership should
occur before the end of 2021.
“This cooperation between Casino Group and
Gorillas is particularly exciting: by forging an exclusive
partnership and acquiring a stake in Gorillas, the leader in quick
commerce, Casino Group is once again strengthening its omnichannel
distribution strategy, while also continuing to serve better the
needs of its customers. This agreement will allow us to offer the
best of Monoprix and Franprix products and services to our
customers within 10 minutes” said Jean-Charles NAOURI, CEO of
Casino Group.
“In their own ways, Monoprix and Franprix brands
have consistently over the past decades reinvented the ways of
living and consuming in the centre of towns. At a time when the
demand for immediacy is growing, the notion of proximity is now
more about delivery time than geographic location; so it makes
sense that we respond to this new development. By sealing this
strategic partnership with Gorillas, we make it possible for all
those who love our products to receive them at their home in a few
minutes, with the guarantee of exceptional delivery quality.
Finally, through this alliance, Monoprix and Franprix now deliver
an even more extensive range of services, thus positioning
themselves as benchmark players in the field of urban e-commerce”
add Jean-Paul MOCHET, Chairman of Monoprix and Chief Executive
Officer of Franprix.
Kağan SÜMER, Founder & CEO at Gorillas said
“Since beginning operations across France, we’ve observed an
incredibly positive response from French consumers which
underscores the high market potential that lies ahead of us. I’m
thrilled to announce such a positive alliance with one of the most
loved brands in France, and I’m convinced that this is a
fundamental milestone for both our companies which will bring
unprecedented value to our communities by providing them immediate
access to essential needs”.
Pierre GUIONIN, General Manager France at
Gorillas said “At Gorillas, we thrive on providing the best
experience to our customers, and this strategic partnership with
Casino Group is an exciting opportunity to combine the exceptional
quality of Monoprix and Franprix’s products with Gorillas’
capability to deliver within minutes. We are looking forward to
collaborating closely with Casino Group to offer this unique
instant delivery service to customers in Paris, Lille, Lyon,
Bordeaux and Nice”.
About Casino Group:Casino Group
is a well-established and key player in the French retail industry
as well as a leader in the global food retail market, with more
than 11,000 stores worldwide - in France and Latin America. The
Group has built up a portfolio of strong, dynamic and complementary
banners, thanks to its workforce of over 200,000 people driven by a
passion for retail and customer service, generating consolidated
net sales of €31.9bn in 2020. In all of its host countries, the
Casino Group focuses its development on the formats with the
highest potential and ability to adapt in order to meet customer
needs, both today and in the future. For more information,
www.groupe-casino.fr.
About Gorillas:Gorillas,
founded by CEO Kağan Sümer, builds an infrastructure for the
fastest last-mile delivery of essential human needs. The on-demand
delivery company needs just a few minutes to get a user’s desired
goods from the cart to the user’s desired location. Users of the
app benefit from access to more than 2,000 essential items at
retail prices for a delivery fee of just 1.80€. By disrupting the
shopping and supply chain experience of traditionally slow and
inflexible retail companies, Gorillas is shaping new grocery
consumer behaviour (Need-Order-Get). In contrast to established gig
economy models, Gorillas employs all of its riders and has hired a
diverse team of more than 11,000 employees globally – spreading
true change in its community. In a little over one year, Gorillas
has expanded to more than 55 cities, including Amsterdam, London,
Paris, Madrid, New York, Milan and Munich, and built more than 200
warehouses across 9 countries.
PRESS CONTACTS GROUPE CASINO
INVESTORS CONTACTLionel BENCHIMOL – +33 (0)1 53 65 64 17
lbenchimol@groupe-casino.fr +33 (0)1 53 65 24 17
IR_Casino@groupe-casino.fr
PRESS CONTACTStéphanie ABADIE - +33 (0)6 26
27 37 05 - sabadie@groupe-casino.fr +33(0)1 53 65 24 78
directiondelacommunication@groupe-casino.fr Agence
IMAGE 7Karine ALLOUIS – +33(0)1 53 70 74 84 -
kallouis@image7.frFranck PASQUIER – +33 (0)1 53 70 74 91 -
fpasquier@image7.fr
MONOPRIXpressecorporate@monoprix.fr+33 (0)6 78 39 09
38
GORILLAS Global CommunicationsMelissa LARGENT
- melissa.largent@gorillasapp.compress@gorillasapp.com
- 2021-11-04 - PR - Casino Group and Gorillas announce the
signing of a strategic memorandum of understanding
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