Beter Bed introduces innovative B Bright mattress range
04 November 2021 - 7:00AM
Beter Bed introduces innovative B Bright mattress range
Sleep is a personal thing; no two people
or their bodies are the same. For that reason, in consultation with
clients and sleep experts, Beter Bed has introduced a series of
innovations that result in a new mattress range: B
Bright. With the B Bright mattress, the sleep
specialists can meet all the personal needs of their
clients.
The B Bright mattress range is the first step
towards the full renewal of the mattress collection. In addition to
the B Bright range, the collection will also consist of a B Better
and a B Genius range. In renewing and optimising the entire
collection, Beter Bed will make use of the latest technological
insights and innovations from the market. As a result, everyone
will be able to sleep better and wake up more energised, on a
product that meets their personal sleep wishes, physical needs and
available budget.
B Bright“The promise we offer
our customers is sleep better, live better. The introduction of our
new B Bright range will help us keep that promise as sleep
specialists. This extensive product range is based on innovative
and sustainable sleep solutions, that as well as offering ultimate
sleeping comfort also help reduce our ecological footprint to a
minimum,” explained Cyril van Seumeren, Group Director Category
Management.
B Bright: sleep better, live better for
everyoneThe B Bright range, manufactured in Europe,
consists of nine different mattresses that are classified in the
3000, 4000 and 5000 series. All mattresses have a pocket
spring core, each with their own cover layer. Depending on the
product series and mattress type, these cover layers vary in
comfort and modularity, the factors that determine the price
structure of the mattresses. This allows everyone to select the B
Bright mattress that best suits him or her. At the end of the day,
our customers can enjoy optimum recovery that makes them ready to
face up to the rigours of the next day, full of energy.
B Bright 5000: today’s sustainable and
innovative mattress A unique product in the B Bright
range is the 5000 series consisting of mattresses with a
sustainable, innovative and modular structure. With the exception
of the mattress base, all components can be easily separated. The
top layers are integrated separately in the mattress, without glue.
As a result, these mattresses can be almost entirely recycled.
Another feature of the 5000 series mattresses is
the edge-to-edge pocket spring core. In other words, these
mattresses no longer use foam bars. One benefit of the absence of
the transition from foam to springs is 100% sleeping comfort across
the entire width of the mattress, guaranteeing permanent body
support. This development is enhanced by the use of progressive
soft-touch pocket springs. These special pocket springs feel soft
to the touch but as soon as you lie on the mattress, the pressure
applied by the body generates a progressively firmer level of
counter pressure. The overall result is optimum, personalised
sleeping comfort.
About Beter Bed HoldingBeter
Bed Holding (BBH) is the Netherlands’ leading sleep specialist in
retail, wholesale and B2B.
Our mission is simple. We believe that the
better we sleep, the happier,
healthier and more productive we
are. And we won’t rest until everyone gets the high-quality sleep
they deserve.
Listed on Euronext Amsterdam, BBH operates the
successful retail brands Beter Bed, Beddenreus and the new
subscription brand Leazzzy. In addition, through its subsidiary DBC
International, BBH has a wholesale business in branded products in
the bedroom furnishings sector, which includes the well-known
international brand M line.
With 3 distribution centres, a fleet of 80
vehicles, 134 stores and a fast-growing online presence, our team
of over 1,000 dedicated employees served nearly 200,000 customers
in 2020, generating over € 200 million in revenue.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary ‘Beter
Slapen ID’ tool, our sleep consultants help customers to get the
perfect night’s sleep. BBH is proud that M line is the official
sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma, NOC*NSF and the
KNVB.
For more informationPress enquiries: Uneke
Dekkers / CFF Communications T +31 (0)20 575 4010 or M +31 (0)6
50261626E uneke.dekkers@cffcommunications.nl
Please click on the link below for the PDF of the press
release. Press photos can be downloaded here.
Beter Bed Holding NV (EU:BBED)
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