Beter Bed Holding shares sustainability strategy: Sleep Better, Live Better
11 November 2021 - 6:00PM
Beter Bed Holding shares sustainability strategy: Sleep Better,
Live Better
Beter Bed Holding N.V. (BBH)
– The Netherlands' largest sleep specialist in retail,
wholesale and B2B – presents its new
sustainability strategy as an integral part of the
strategy presented earlier this year, which focuses on improving
sleep for consumers. At the
same, BBH is implementing a number of circular
product initiatives and taking
significant steps in increasing and
improving the sustainability of its product range
and operations within the group.
Beter Bed has been the number one national sleep
specialist in the Netherlands since the 1980s and, partly as a
result of its many years of experience, at the forefront of trends
in society, the needs and wishes of consumers and the importance of
sleep to ‘Live Better’. As market leader in the
sleep domain, BBH wants to set an example in making its products
and its business operations more sustainable. The recent
innovations introduced by BBH, such as the use of technology in
sleep advice and the new business models like Leazzzy play into
this trend. We will also commit to ensuring the well-being of
partners and employees who participate in our chain.
“After extensive research among customers,
employees, suppliers and partners, including external specialists,
we have structured our sustainability strategy around three focus
areas: 1) Our Promise, 2) People and 3) Product,” says Jaap
Westland, BBH Program Manager for Sustainability and
Innovation.
BBH will share updates on the progress of
implementation at the publication of the half-year and annual
results publications. Performance will be communicated in the
annual accounts on the basis of a renewed scorecard.
Our PromiseEnabling everyone to
have the best quality sleep to improve the overall
health and well-being of people by offering
innovative solutions and stimulating sustainable
choices for our customers and ourselves.
PeopleDelivering social impact
by improving our employees’ safety and well-being,
offering the best place to work, and working
together with our suppliers to align with our standards and
goals.
ProductMinimising our
environmental impact by making use of sustainable sourced
materials, collaborating with our suppliers to increase
the reuse and recycling of our products and
packaging, thereby driving the transition towards more circular
product propositions.
“And that's really necessary,” Jaap Westland
continues. “There is still a great deal to do. For example, 1.6
million mattresses are discarded in the Netherlands every year. We
want to prevent these mattresses from ending up in the incinerator.
That is why we are committed to being 'green', with the ambition of
ensuring that three-quarters of all mattresses will be recycled by
2028. To achieve this, we have joined forces with Matras Recyling
Nederland. Together, we want to encourage people to hand in their
old mattresses to a certified recycling company and ensure that as
many mattresses as possible are given a second life.”
Please click on the link below for the
complete Pdf version of this press release and the
presentation of BBH's sustainability strategy. Press
photos can be downloaded here.
- press release 11-11-2021
- Sustainability Strategy Beter Bed Holding
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