Beter Bed Holding introduces Leazzzy: the sleep subscription powered by Beter Bed
02 September 2021 - 07:00AM
Beter Bed Holding introduces Leazzzy: the sleep subscription
powered by Beter Bed
Beter Bed Holding N.V. (BBH) – the
Netherlands’ leading sleep specialist in retail, wholesale and B2B
– today announces that Beter Bed, its Benelux brand, introduces a
new proposition: Leazzzy, Beter Bed's sleep subscription. This next
step in the subscription market is in line with BBH’s strategy to
increase its focus on innovations and the development of
Sleep-as-a-Service.
Sleep easy, join LeazzzyWith Leazzzy, Beter Bed
enters the subscription market. Via a monthly payment method,
customers subscribe to a high-quality box spring. With this
additional business model, Beter Bed will tap into a new customer
segment: customers opting for monthly payment convenience, carefree
sleeping, and additional services during the subscription period.
Leazzzy will extend the Beter Bed customer base by capturing those
customers that prefer not to make a one-off investment, but do
value the importance of high-quality sleep.
This innovative concept is brought to market through a new
online platform: www.leazzzy.nl. The platform allows customers to
find more information about the service, and directly request a box
spring lease subscription. Leazzzy is powered by Beter Bed and will
therefore be displayed in the Beter Bed stores, and the first can
be found in the experience store in Groningen. From the physical
store, the customer is guided towards the online platform via a QR
code, making optimal use of the power of an omni-channel customer
journey.
Subscription and sustainabilityThe subscription
model also provides significant benefits from a sustainability
perspective: by including the retrieval and disposal of the product
after the subscription period as part of its offering, the
possibility for the product to reach the end of its lifetime and
consequently ending up as waste is minimised. At the same time this
opens up the ability to explore the refurbishment, reuse and
recycle possibilities, and guarantee the best possible solution in
line with BBH’s CSR strategy.
John Kruijssen, CEO of BBH: “Leazzzy is a
subscription model that builds long-term, dynamic customer
relations. This allows us to provide additional services to improve
the quality of sleep during the subscription period. Leazzzy’s
payment convenience ensures that “sleep better, live better” is
available in a fitting format for everyone. We are happy to add
this proposition to our current offering, as we know the positive
impact of a good night’s sleep on people’s health and
well-being.”
About Beter Bed HoldingBeter Bed Holding (BBH)
is the Netherlands’ leading sleep specialist in retail, wholesale
and B2B.
Our mission is simple. We believe that the better we sleep, the
happier, healthier and
more productive we are. And we won’t rest until
everyone gets the high-quality sleep they deserve.
Listed on Euronext Amsterdam, BBH operates the successful retail
brands Beter Bed, Beddenreus and the new subscription brand
Leazzzy.
In addition, through its subsidiary DBC International, BBH has a
wholesale business in branded products in the bedroom furnishings
sector, which includes the well-known international brand M
line.
With 3 distribution centres, a fleet of 80 vehicles, 134 stores
and a fast-growing online presence, our team of over 1,000
dedicated employees served nearly 200,000 customers in 2020,
generating over € 200 million in revenue.
Providing expert sleep advice is at the very heart of our
strategy, and thanks to our revolutionary Bedmatch tool, our sleep
consultants help customers to get the perfect night’s
sleep. BBH is proud that M line is the official sleep
supplier of AFC Ajax, TeamNL, Jumbo-Visma and the KNVB.
For more information Press enquiries: Uneke
Dekkers / CFF Communications T +31 (0)20 575 4010 or M +31 (0)6
50261626 E uneke.dekkers@cffcommunications.nl
For the PDF of the press release please click on the
link below. Press photos can be downloaded here.
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