Beter Bed Holding announces the issue of 946,167 new ordinary shares
23 Juli 2021 - 6:00PM
Beter Bed Holding announces the issue of 946,167 new ordinary
shares
Beter Bed Holding N.V. (“BBH” ISIN
NL0000339703), the Netherlands’ leading sleep specialist in retail,
wholesale and B2B, announces the issue of 946,167 new ordinary
shares of the Company against an issue price of € 6.82. The issue
of shares is meant to remediate the impact on the Company’s
solvency from the repayment of the perpetual loan, as announced in
the interim results press release dated 21 July 2021. The net
proceeds of the Offering will be used to strengthen our financial
position and to provide the Company with the financial flexibility
to accelerate the execution of its growth strategy 2025 as
presented during the AGM of 12 May 2021.
The increased attention for health and
well-being, due to COVID-19, is expected to lead to increased
demand for quality sleep as one of the three pillars of health. The
investment program driven by our strategy is starting through the
launch of a new shop format, subscription label Leazzzy,
investments in data analytics and acceleration of online on our own
websites as well as third party platforms.
About Beter Bed
Holding Beter Bed Holding (BBH) is the Netherlands’
leading sleep specialist in retail, wholesale and B2B.
Our mission is simple. We believe that the
better we sleep, the happier,
healthier and more productive we
are. And we won’t rest until everyone gets the high-quality sleep
they deserve.
Listed on Euronext Amsterdam, BBH operates the
successful retail brands Beter Bed, Beddenreus and the new
subscription brand Leazzzy.
In addition, through its subsidiary DBC
International, BBH has a wholesale business in branded products in
the bedroom furnishings sector, which includes the well-known
international brand M line.
With 3 distribution centres, a fleet of 80
vehicles, 134 stores and a fast-growing online presence, our team
of over 1,000 dedicated employees served nearly 200,000 customers
in 2020, generating over € 200 million in revenue.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary Bedmatch
tool, our sleep consultants help customers to get the perfect
night’s sleep. BBH is proud that M line is the official sleep
supplier of AFC Ajax, TeamNL, Jumbo-Visma and the KNVB.
For more information Press enquiries: Uneke
Dekkers / CFF Communications T +31 (0)20 575 4010 or M +31 (0)6
50261626 E uneke.dekkers@cffcommunications.nl
Please click on the link below for the PDF of the press
release. Press photos can be downloaded here.
Beter Bed Holding NV (EU:BBED)
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