Believe names Denis Gorshkov as MD for Russia and CIS,
strengthening its local management teams in both Russia and Eastern
Europe to spur regional growth
Believe names Denis Gorshkov as MD
for Russia and CIS, strengthening its local management teams in
both Russia and Eastern Europe to spur regional growth
Paris, November 9, 2021 – Believe, one
of the leading digital music companies, has appointed highly
experienced digital executive Denis Gorshkov as Managing
Director for Russia and the Commonwealth of Independent States
(CIS). It is also bolstering its local management teams in Russia
and Eastern Europe as it lays the groundwork for the next phase of
its growth across these markets.
Denis Gorshkov has over a decade of experience
in senior leadership positions in digital and streaming businesses
across the region. Before joining Believe, he was the creator and
former CEO of two video platforms, Amediateka (home of HBO) and
more.tv.
In his new role, Gorshkov will lead the three
business lines making up the market for Believe: Distribution,
Artist Services and TuneCore. He will also have a particular focus
on fine-tuning Believe’s M&A strategy in the region and will
contribute to the strengthening of the company’s leadership
position in the market, building up best-in-class services to
support artists and labels at every stage of their career. Gorshkov
will manage a 50-person team from Moscow’s company
office.
“We are super excited to welcome Denis, who
comes with more than 18 years of experience in international
business as well as across Russian media and digital worlds. He has
achieved many great successes in his previous projects and has
significantly influenced the video streaming space in Russia. His
new role in the music industry will surely bring Believe Russia to
the next level” says Viktoria Siniavskaia, Regional Managing
Director for Russia, Eastern Europe, Turkey, the Middle East and
Africa.
As part of its wider expansion, Believe has made
a number of other senior appointments: Liubov Kevkhaian is promoted
to Eastern Europe Director, reporting to Siniavskaia who is
taking on Turkey and Middle East and Africa in addition to Russia
& Eastern Europe; and Victoria Pe is promoted to Head of
Distribution in Russia, reporting to Gorshkov.
As Believe’s
Eastern Europe Director,
Liubov Kevkhaian will lead Believe Distribution
Services in the region and will be responsible for launching new
business lines there. She will contribute to the strengthening of
Believe’s leadership position in key markets as well as
accelerating its M&A strategies across Eastern Europe.
Kevkhaian will continue managing an existing team of 25 people,
with a local presence in Poland, Hungary and the Czech Republic, as
well as overseeing the opening of new local offices in 2022.
Kevkhaian joined Believe in 2013 as Head of Video for Russia &
Eastern Europe, building the global strategy for video distribution
and actively participating in Believe's expansion in the region.
Since 2019, she has served as Head of Sales & Distribution for
Russia & Eastern Europe.
As Head of Distribution
in Russia, Victoria
Pe will define and implement the Russian
distribution sales and acquisitions strategy for artists,
labels and large content producers. She will manage the team of
Label Managers, Artist Relations Managers, Editorial &
Marketing Partnership specialists, Channel Managers and Customer
Support. Pe has been a member of the Russian sales team since
2014. She joined Believe as a Senior Artist & Label Manager and
was subsequently promoted to Head of Artist Relations, continuing
the growth of the company’s artist portfolio while maintaining
strong relationships with the local artist scene. Prior to joining
Believe, she worked at Warner Music Russia as Deputy Head of
Digital Distribution for three years.
As the Regional Managing Director for Russia,
Eastern Europe, Turkey, the Middle East and Africa, Viktoria
Siniavskaia will oversee Believe’s business and development
strategy there while leading the company’s three business lines
(Distribution; Artist Services; and TuneCore) in all
territories. Managing an over 100 person staff, she is charged with
building up Believe’s local team of experts to support the needs of
its labels and artists. Siniavskaia joined Believe in 2011 as Head
of Sales in Russia and Eastern Europe.
She has been focused on launching in and
expanding emerging markets at Believe since 2011, moving into a
leadership position in the booming Russian market (the IFPI
reported in 2019 that Russia had the fastest growth of any market
in the world) and building a strong presencein all Eastern European
key markets.
“Liubov and Victoria are highly valuable team
members who have made significant contributions to the growth and
reputation of Believe over the years,” says Siniavskaia. “I look
forward to our future work together to reinforce Believe’s
leadership across the regions while meeting our goal of
providing the best services to our artists and labels at all
stages of their careers. I’m also extremely proud that these
promotions underline Believe’s commitment to gender parity and the
empowerment of female leaders.”
Russia and Eastern Europe have long been
high priorities for Believe as
the company was the first international music company to establish
a presence in the region back in 2013. As part of its
global development strategy, Believe is committed to establishing
strong local teams so that it can deliver the most attractive
propositions to artists and labels based there by enhancing its
expertise, increasing its market intelligence and swiftly adapting
to local dynamics. This is all the more pertinent given how new
listening trends in Russia and Eastern Europe emerged as streaming
services exploded over the past decade.
Believe has a team of 50 in Russia as
well as being active in 15 Eastern European territories (with a
team of 25 spread across those individual markets). The company has
become a leader in Russia and Eastern Europe by building a
strong artist and label portfolio there, with over 1,000 clients
now on its books.
The diverse roster of Believe Russia includes
artists such as Skryptonite, Miyagi & Andy Panda, Maks Korzh
and Pharaoh as well as notable labels including Rhymes Music,
Musica36, Black Star, Gazgolder, Zion Music and many more.
Believe also works with key artists and labels
across Eastern Europe such as: Global Records and Jador (Romania);
Marie and MTJ (Poland); Croatia Records (Croatia); Supraphon, Ewa
Farna and Redzed (Czech Republic); Super Management and Halott Penz
(Hungary).
About BelieveBelieve is one of
the world’s leading digital music companies. Believe’s mission is
to develop independent artists and labels in the digital world by
providing them the solutions they need to grow their audience at
each stage of their career and development. Believe’s passionate
team of digital music experts around the world leverages the
Group’s global technology platform to advise artists and labels,
distribute and promote their music. Its 1,370 employees in more
than 50 countries aim to support independent artists and labels
with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including TuneCore, Nuclear Blast, Naïve,
Groove Attack and AllPoints.Believe is listed on compartment A of
the Euronext Paris stock exchange (Ticker: BLV, ISIN :
FR0014003FE9)www.believe.com
Press contactKelly Martin, communication
corporate, kelly.martin@agenceproches.com, +33 6 63 52 94 74Elodie
Roubaud, communication corporate, elodie.roubaud@agenceproches.com.
+33 7.60.43.65.08
- Believe - RU EE Executives Announcement - 11 - 09 -21
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