Believe at Midem Digital Edition 2021, the international music event
15 November 2021 - 6:30PM
Believe at Midem Digital Edition 2021, the international music
event
Believe at Midem Digital Edition
2021,the Leading International Music
Event
Paris, November 16,
2021 – Midem Digital Edition 2021 starts tomorrow
and will present a packed, innovative program of exclusive
high-profile keynotes, artist showcases and talks, the music-tech
startup competition, Midemlab, live workshops and networking
sessions, on the leading digital music platform. Believe, one of
the world’s leading digital music companies, will participate to
several events of the 2021 Edition.
Denis Ladegaillerie, Believe’s CEO and founder,
will discuss the impact the IPO and his plans for the future of the
company in light of recent announcements and innovations, as well
as share his vision for the future of the global music industry and
the key role artist and label services now have in today’s new
creative economy during the keynote: “Building the music
company of the future”, on November 16 at 2:30pm
CEST.
Faryal Kahn-Thompson, VP International at
TuneCore (Believe’s Automated Solutions) will participate to the
panel: “Breaking Barriers – How Services are Facilitating a
More Equitable Music Industry”, on November 16. Services
are providing a fairer access to creators, by breaking all entry
barriers and helping artists, wherever they are and whichever their
genre, reach wider audiences on their own terms. In the same way,
music execs in all their diversities are able to push forward their
careers and are being empowered by a more transparent access to
knowledge and data on the music industry. In association with Women
In Music, this impactful conversation will bring together
international leading executives from Songtrust, TuneCore and
YouTube.
Romain Becker, President Label and Artist
Solutions, and Vincent Ducrohet, Chief Marketing Officer, will
animate the workshop: “Innovation for independent artists
and producers”, on November 19 at 2:30pm CEST. The
acceleration of the digitalization of the music market is a source
of both challenges and opportunities for independent artists and
labels. Reaching fans on the right platform, at the right time and
with the right content has become the fundamental issue in which we
continually invest, for the benefit of the artists and labels we
support. This conference aims at summarizing the key steps in the
implementation of an innovative digital strategy and to present
some of the available levers.
Elsa Bahamonde, Global Head of Artist Services,
will participate to the networking session -
"Meet the Artist & Label Services", on November 19 at
6pm CEST. This networking session will help the audience
to discover marketing and streaming services, rights management and
distribution solutions.
Andrea Gleeson, CEO of TuneCore (Believe
Automated Solutions) will participate to the workshop:
“Just Went Viral: How Music Gets Discovered in 2021”, on November
19 at 4:30pm CEST. The rise of music discovery via social
media has all but eliminated traditional gatekeepers and levelled
the playing field for indie artists. In this panel, Andreea
Gleeson, Chief Executive Officer, TuneCore and Paul Hourican, Head
of Music Operations, UK and Europe, TikTok discuss how social media
can produce mega hits and create viral superstars. They speak with
two TuneCore artists who have experienced this first-hand, Harmless
whose hit, « Swing Lynn » has exploded on TikTok and who
has almost 3 million monthly listeners on Spotify, and Queendom
Come whose song with Beat King « Then Leave » has over
850K videos on TikTok. Both artists’ hits have been certified GOLD
by RIAA and NMPA.
The program at a glance:
- Keynote: “Building the music company of the future” –
16/11 at 1pm CEST
- Panel: “Breaking Barriers - How Services are
Facilitating a More Equitable Music Industry 16/11 at 10:30am
CEST
- Workshop: “Innovation for independent artists and
producers” – 19/11 at 2:30pm CEST
- Workshop: “Just Went Viral: How Music Gets Discovered
in 2021” – 19/11 at 4:30pm CEST
- Networking session: "Meet the Artist & Label
Services" – 19/11 at 6pm CEST
To access these sessions, click on the
link and register on the platform for free.
About BelieveBelieve is one of
the world’s leading digital music companies. Believe’s mission is
to develop independent artists and labels in the digital world by
providing them the solutions they need to grow their audience at
each stage of their career and development. Believe’s passionate
team of digital music experts around the world leverages the
Group’s global technology platform to advise artists and labels,
distribute and promote their music. Its 1,401 employees in more
than 50 countries aim to support independent artists and labels
with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including TuneCore, Nuclear Blast, Naïve,
Groove Attack and AllPoints. Believe is listed on compartment A of
the regulated market of Euronext Paris (Ticker: BLV.PA, ISIN:
FR0014003FE9).www.believe.com
CONTACTS
Investor Relations
ContactEmilie Megel - +33 1 53 09 33 91, +33 6 07 09 98 60
– emilie.megel@believe.com
- Flash news - Believe @ Midem 2021 - November 15 2021
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