GLEN MILLS, Pa., Jan. 19, 2022 /PRNewswire/ -- Axalta Coating
Systems (NYSE: AXTA), a leading global supplier of liquid and
powder coatings, announced its Global Automotive Color of the Year
2022 – Royal Magenta.
The selection for the eighth edition of the exclusive Global
Automotive Color of the Year, Royal Magenta, is a deep
cherry color that brings a luxurious finish to the market. The
robust design has a majestic dark finish engrained with merlot and
garnet hues. The color appears berry red in sunlight yet reveals a
dark, mysterious look in the midnight hours.
"Royal Magenta delivers a new luxury look that is
optimized for future mobility," said Hadi
Awada, Senior Vice President, Global Mobility Coatings at
Axalta. "With innovative mobility-sensing and
environmentally-optimized waterborne technologies, we're helping
the mobility industry transition toward increasingly sustainable
solutions, electric vehicles and autonomous driving."
Royal Magenta is formulated for all vehicle types
and enriches the mobility palette with alluring color. Royal
Magenta is stylish and functional and is engineered to
work with radar systems used on autonomous vehicles of all sizes.
The sophistication of Royal Magenta is derived from Axalta's
track record of providing luxury finishes to the mobility market
and ties into global color trends that convey elegance with an
indulgent and festive color offering. Burgundy, violet and
cherry-like hues are becoming more fashionable in the
market. The premium color creates an opulent finish appearing
lush with faceted jewel accents.
"This year, we have designed a complex-looking color that can be
applied in a simplified manner," said Nancy
Lockhart, Global Product Manager of Color at Axalta. "The
design process began by tinting waterborne paints with various
layering systems to provide depth and color. With
sustainability in mind, the end color was achieved with a
conventional basecoat – clearcoat layering. It's as easy on
the eyes as it is to apply."
As a leading color expert in paint and coatings, Axalta uses its
innovative technology, advanced color formulations and proprietary
insights into global and regional color preferences to drive future
color trends. For more information about the Global Automotive
Color of the Year 2022 and Axalta's color capabilities, visit
axalta.com/color.
About Axalta Coating Systems
Axalta is a global
leader in the coatings industry, providing customers with
innovative, colorful, beautiful and sustainable coatings solutions.
From light vehicles, commercial vehicles and refinish applications
to electric motors, building facades and other industrial
applications, our coatings are designed to prevent corrosion,
increase productivity and enhance durability. With more than 150
years of experience in the coatings industry, the global team at
Axalta continues to find ways to serve our more than 100,000
customers in over 130 countries better every day with the finest
coatings, application systems and technology. For more information
visit axalta.com and follow us @axalta on Twitter.
Contact:
Jessica Iben,
M +1.267.398.8163
Jessica.Iben@axalta.com
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SOURCE Axalta Coating Systems Ltd.