Audacy Announces Multi-Faceted Partnership With Hard Rock International
09 Dezember 2021 - 04:00PM
Business Wire
Joint Venture Includes Theater Space,
Festivals and Cafe Events
Audacy announced a multi-faceted partnership with Hard Rock
International (HRI), one of the most globally recognized companies
with venues in nearly 70 countries spanning 249 locations that
include owned/licensed or managed hotels, casinos, Rock Shops®,
live performance venues and cafes. As part of the deal, Audacy and
HRI will partner on live events at a new performance space in New
York City, as well as music festivals and Hard Rock Cafe events
around the country.
The partnership successfully kicked off last week as Hard Rock
became the exclusive partner for Audacy Beach Festival (ABF) in
Fort Lauderdale with multiple activations and streamed content.
Audacy plans to host several exciting events in spring 2022 at Hard
Rock Live at the flagship Seminole Hard Rock Hotel & Casino
Hollywood, including the launch of a new concert event, Leading
Ladies Live, to celebrate country music’s biggest female stars and
rising talent in honor of International Women’s Day and Women’s
History Month. Audacy and Hard Rock will also partner on existing
festivals, including Tortuga Music Festival in conjunction with
Live Nation.
In addition, Audacy and Hard Rock Cafe will host a series of
annual events at Hard Rock Cafe locations worldwide, including
hosting multiple private concerts at the Cafe in Nashville, as well
as music industry events in both Nashville and New York City.
Spring 2022, Hard Rock Hotels will debut a new flagship property on
Music Row, just outside of Times Square, featuring a groundbreaking
collaboration between the two brands. Within the hotel will be a
uniquely integrated Audacy Live state-of-the-art performance studio
and entertainment hub.
“We are thrilled to enter into this partnership with Hard Rock
International,” said David Field, Chairman, President and Chief
Executive Officer, Audacy. “The collaboration brings together two
organizations that support music, artists and powerful fan
experiences. We are excited to dive into the full slate of projects
we will bring to life together.”
“Hard Rock and Audacy are brands synonymous with world class
entertainment and music,” said Jim Allen, Chairman, Hard Rock
International and Chief Executive Officer, Seminole Gaming. “This
collaboration will translate into a powerful entertainment offering
for music fans by two brands who know how to do it best.”
The partnership between Audacy and Hard Rock International
reflects the company’s continuing commitment to live events. Audacy
just held its highly attended Audacy Beach Festival in South
Florida, featuring performances from Twenty One Pilots, Lil Nas X,
Weezer, The Lumineers, Glass Animals and more. Earlier this year,
Audacy also held star-studded, sold-out events at the iconic
Hollywood Bowl and New York City’s Pier 17.
About Audacy
Audacy, Inc. (NYSE: AUD) is a scaled, multi-platform audio
content and entertainment company with the country’s best radio
broadcasting group, a leader in virtually every segment of audio,
and America’s #1 creator of original, premium audio. Audacy engages
over 170 million consumers each month, bringing people together
around the news, sports, podcasts and music that matter to them.
Learn more at www.audacyinc.com, Facebook (Audacy Corp) and Twitter
(@AudacyCorp).
About Hard Rock International
Hard Rock International (HRI) is one of the most globally
recognized companies with venues in 67 countries spanning 249
locations that include owned/licensed or managed Hotels, Casinos,
Rock Shops®, Live Performance Venues and Cafes. HRI also launched a
joint venture named Hard Rock Digital in 2020, an online
sportsbook, retail sportsbook and internet gaming platform.
Beginning with an Eric Clapton guitar, Hard Rock owns the world’s
largest and most valuable collection of authentic music memorabilia
at more than 86,000 pieces, which are displayed at its locations
around the globe. In 2021, Hard Rock was awarded the Top Employer
in the Travel & Leisure, Gaming, and Entertainment Industry by
Forbes, designated as a U.S. Best Managed Company by Deloitte
Private and The Wall Street Journal and named the top performing
hotel brand in J.D. Power’s North America Hotel Guest Satisfaction
Study for the third consecutive year. In 2020, Hard Rock was
honored as one of Forbes Magazine’s Best Employers for Diversity
and a Top Employer for Women. Hard Rock Hotels & Casinos also
received first place ranking in the 2020 Casino Gaming Executive
Satisfaction Survey conducted by Bristol Associates Inc. and
Spectrum Gaming Group. Hard Rock destinations are located in
international gateway cities, including its two most successful
flagship properties in Florida and home to the world’s first Guitar
Hotel® in South Florida, Global Gaming’s 2020 Property of the Year.
The brand is owned by HRI parent entity The Seminole Tribe of
Florida. For more information on Hard Rock International, visit
www.hardrock.com or shop.hardrock.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20211209005278/en/
Ashok Sinha Audacy 917-656-5800 Ashok.Sinha@Audacy.com
Meredith Tiger Audacy 516-551-8511 Meredith.Tiger@Audacy.com
David Heim Audacy 908-472-3927 David.Heim@Audacy.com
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