IRVINE, Calif., Jan. 24, 2022 /PRNewswire/ -- Allergan
Aesthetics, an AbbVie company (NYSE: ABBV) announced today it will
be hosting an open casting call seeking people who would like to
share their BOTOX® Cosmetic Story. The company continues
its commitment to showcase real people and real stories as part of
its larger mission to create a more inclusive and authentic
dialogue around the decision to receive aesthetic treatments.
Building on the success of the original 'See Yourself'
campaign, launched in 2021, BOTOX® Cosmetic, is
launching its first ever open-casting call which will bring
together new and existing patients to share their personal stories
and treatment journeys in a national advertising campaign.
"We continue to be inspired by the individuals who use our
products. We know that everyone has their own unique reason for
receiving BOTOX® Cosmetic, and we want those authentic
faces and voices to be a part of our campaign," said Carrie Strom, President, Global Allergan
Aesthetics and Senior Vice President, AbbVie. "Our goal is for
people to see others like them and be empowered by their lives and
their decisions. 'See Yourself' demystifies treatment,
encourages transparency, and reflects our consumers in all of their
beautiful forms, genders, and colors."
"The 'See Yourself' campaign featuring real people,
reached almost one billion adults in 2021. This year, our goal is
to reach even more people," said Jasson Gilmore, Senior Vice President Digital
& Consumer Marketing, Allergan Aesthetics. "The finalists from
the open casting call will be asked to share their experiences as
part of our nationwide advertising campaign set to go live across
TV, social media, and other digital channels later this year."
The BOTOX® Cosmetic open casting call starts today
and will remain open through March
2022**. Anyone interested is encouraged to apply by
submitting their application at www.BOTOXCosmeticCasting.com.
Applicants are encouraged to watch the first 'See
Yourself' campaign documentary-style shorts to help inform this
year's submissions.
**All applicants must be 21 years old or older to participate.
Prospective candidates will be screened by a third-party casting
agency to ensure unbiased and diverse stories will be spotlighted
in the campaign. Candidates who have never received
BOTOX® Cosmetic will be assessed by a specialist to
determine if they are appropriate for treatment with
BOTOX® Cosmetic; if appropriate, they will be treated
with BOTOX® Cosmetic. Candidates who advance to the
final stages may be asked to share additional information about
themselves and their BOTOX® Cosmetic journey and reasons
for consideration. Finalists will be taken to a professional set to
capture content for the campaign. They will also be asked to create
a 'treatment diary' that follows their experience getting
BOTOX® Cosmetic for others to follow along.
To learn more about BOTOX® Cosmetic's casting call,
please visit www.BOTOXCosmeticCasting.com or follow us on
@BotoxCosmetic to join the conversation and see real stories with
#SeeYourself. To learn more about treatment with BOTOX®
Cosmetic or to find a provider, please visit
www.BOTOXCosmetic.com.
BOTOX® Cosmetic (onabotulinumtoxinA) Important
Information
BOTOX® Cosmetic may cause serious side effects
that can be life threatening. Get medical help right away if you
have any of these problems any time (hours to weeks) after
injection of BOTOX® Cosmetic:
- Problems swallowing, speaking, or breathing, due to weakening
of associated muscles, can be severe and result in loss of life.
You are at the highest risk if these problems are pre-existing
before injection. Swallowing problems may last for several
months.
- Spread of toxin effects. The effect of botulinum toxin may
affect areas away from the injection site and cause serious
symptoms including: loss of strength and all-over muscle weakness,
double vision, blurred vision and drooping eyelids, hoarseness or
change or loss of voice, trouble saying words clearly, loss of
bladder control, trouble breathing, and trouble swallowing.
BOTOX® Cosmetic dosing units are not the same as,
or comparable to, any other botulinum toxin product.
There has not been a confirmed serious case of spread of toxin
effect when BOTOX® Cosmetic has been used at the
recommended dose to treat frown lines, crow's feet lines, and/or
forehead lines.
BOTOX® Cosmetic may cause loss of strength or general
muscle weakness, vision problems, or dizziness within hours to
weeks of taking BOTOX® Cosmetic. If this happens, do
not drive a car, operate machinery, or do other dangerous
activities.
Serious and/or immediate allergic reactions have been
reported. They include: itching, rash, red itchy welts,
wheezing, asthma symptoms, or dizziness or feeling faint. Get
medical help right away if you are wheezing or have asthma
symptoms, or if you become dizzy or faint.
Do not receive BOTOX® Cosmetic if
you: are allergic to any of the ingredients in
BOTOX® Cosmetic (see Medication Guide for ingredients);
had an allergic reaction to any other botulinum toxin product such
as Myobloc® (rimabotulinumtoxinB), Dysport®
(abobotulinumtoxinA), or Xeomin® (incobotulinumtoxinA);
have a skin infection at the planned injection site.
Tell your doctor about all your muscle or nerve
conditions, such as ALS or Lou
Gehrig's disease, myasthenia gravis, or Lambert-Eaton
syndrome, as you may be at increased risk of serious side effects
including difficulty swallowing and difficulty breathing from
typical doses of BOTOX® Cosmetic.
Tell your doctor about all your medical conditions,
including: plans to have surgery; had surgery on your face;
have trouble raising your eyebrows; drooping eyelids; any other
abnormal facial change; are pregnant or plan to become pregnant (it
is not known if BOTOX® Cosmetic can harm your unborn
baby); are breast-feeding or plan to (it is not known if
BOTOX® Cosmetic passes into breast milk).
Tell your doctor about all the medicines you take, including
prescription and over-the-counter medicines, vitamins, and herbal
supplements. Using BOTOX® Cosmetic with certain
other medicines may cause serious side effects. Do not start any
new medicines until you have told your doctor that you have
received BOTOX® Cosmetic in the past.
Tell your doctor if you have received any other botulinum toxin
product in the last 4 months; have received injections of botulinum
toxin such as Myobloc®, Dysport®, or
Xeomin® in the past (tell your doctor exactly which
product you received); have recently received an antibiotic by
injection; take muscle relaxants; take an allergy or cold medicine;
take a sleep medicine; take aspirin-like products or blood
thinners.
Other side effects of BOTOX® Cosmetic
include: dry mouth; discomfort or pain at the injection
site; tiredness; headache; neck pain; and eye problems: double
vision, blurred vision, decreased eyesight, drooping eyelids and
eyebrows, swelling of your eyelids and dry eyes.
APPROVED USES
BOTOX® Cosmetic is a
prescription medicine that is injected into muscles and used to
temporarily improve the look of moderate to severe forehead lines,
crow's feet lines, and frown lines between the eyebrows in
adults.
For more information refer to the Medication Guide or talk with
your doctor.
To report a side effect, please call Allergan at
1-800-678-1605.
Please see BOTOX® Cosmetic full Product Information
including Boxed Warning and Medication Guide.
About Allergan Aesthetics
Allergan Aesthetics, an
AbbVie company, develops, manufactures, and markets a portfolio of
leading aesthetics brands and products. Their aesthetics portfolio
includes facial injectables, body contouring, plastics, skin care,
and more. Their goal is to consistently provide customers worldwide
with innovation, education, exceptional service, and a commitment
to excellence, all with a personal touch.
About AbbVie
AbbVie's mission is to discover and
deliver innovative medicines that solve serious health issues today
and address the medical challenges of tomorrow. We strive to have a
remarkable impact on people's lives across several key therapeutic
areas: immunology, oncology, neuroscience, eye care, virology,
women's health and gastroenterology, in addition to products and
services across its Allergan Aesthetics portfolio. For more
information about AbbVie, please visit us at www.abbvie.com. Follow
@abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
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SOURCE AbbVie