Adobe and Major League Baseball Partner to Create Next Generation Fan Experiences
23 November 2021 - 3:00PM
Business Wire
Major League Baseball adopts Adobe Experience Cloud, Adobe
Creative Cloud and Adobe Sign to deliver more personalized
experiences for fans
Adobe (Nasdaq:ADBE) and Major League Baseball (MLB), North
America’s most historic professional sports league, today announced
a major expansion of their partnership to reimagine fan engagement
and continue to bring America’s favorite pastime to the next
generation of fans – powered across Adobe Experience Cloud, Adobe
Creative Cloud, and Adobe Sign.
This press release features multimedia. View
the full release here:
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The partnership will empower MLB to bring new personalized,
seamless experiences to its millions of fans. Fans will feel a part
of the ballpark atmosphere from wherever they enjoy baseball – be
it at home, on the go, or at the park itself. The league and its
Clubs will be able to collaborate more seamlessly with advanced
tools for signing contracts, sharing creative assets and engaging
directly with their fans.
New, fan-friendly features can include personalized promotions
and notifications tailored to individual fans – at the ballpark
potentially highlighting which entrances will offer the fastest
journey to their seats, VIP parking promotions or discounts on
grab-and-go concessions. Fans who live outside their favorite
team’s locale will also be able to receive alerts when their
favorite club or player is in town or get free trials for MLB.TV so
they can watch games from the comfort of their couch or on the
go.
MLB will be able to drive greater efficiency and fully digitize
workflows that require an individual’s consent, approval or
signature, such as player agreements and vendor contracts. As an
added benefit, this is projected to save thousands of reams of
paper every year – all powered by Adobe Document Cloud, including
Adobe Sign. MLB and MLB Network, which already rely on Adobe
Creative Cloud to create and deliver rich content on television and
online, will be able to streamline content creation in the future
and more seamlessly manage creative workflows with Adobe Workfront
as their new marketing system of record.
“MLB has long been a global leader in digital experiences among
sports leagues, with a fan-first orientation across the web, mobile
apps, and social media,” said Anil Chakravarthy, executive vice
president and general manager, Digital Experience Business and
Worldwide Field Operations. “The expansion of the partnership will
allow MLB to bring some truly personalized experiences to fans,
made possible by millions of fan profiles built in real-time.”
“We’ve gone out of our way to create digital tools to improve
the fan experience,” said Chris Marinak, Chief Operations and
Strategy Officer, Major League Baseball. “We’re bringing
personalized experiences and information to fans so that they feel
like we know who they are, who their favorite team is and who their
favorite players are. Adobe’s breadth of enterprise applications
allows us to deliver what fans want, where they want it – across
dozens of channels.”
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional
sports league in the United States and consists of 30 member clubs
in the U.S. and Canada, representing the highest level of
professional baseball. Led by Commissioner Robert D. Manfred, Jr.,
MLB remains committed to making an impact in the communities of the
U.S., Canada and throughout the world, perpetuating the sport's
larger role in society and permeating every facet of baseball's
business, marketing, community relations and social responsibility
endeavors. MLB currently features record levels of competitive
balance, continues to expand its global reach through programming
and content to fans all over the world, and registered records in
games and minutes watched this season on MLB.TV. With the continued
success of MLB Network and MLB digital platforms, MLB continues to
find innovative ways for its fans to enjoy America's National
Pastime and a truly global game. For more information on Major
League Baseball, visit www.MLB.com.
© 2021 Adobe. All rights reserved. Adobe and the Adobe logo are
either registered trademarks or trademarks of Adobe in the United
States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20211123005483/en/
Kevin Fu Adobe kfu@adobe.com
David Hochman MLB david.hochman@mlb.com
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