ATLANTA, Jan. 5, 2022 /PRNewswire/ -- The Aaron's
Company, Inc. (NYSE: AAN), a leading omnichannel provider of
lease-purchase solutions, has reached a significant milestone in
its nationwide rollout of the new GenNext concept with its 100th
location opening in Largo, Fla.
GenNext stores feature the best new designs including larger,
brighter, and easier-to-navigate main showrooms stocked only with
new furniture, appliances, and electronics. The concept also
includes new technology related to decisioning, expanded assortment
and payment systems, providing a best-in-class experience for
shoppers. In their initial year, GenNext locations nationwide are
collectively experiencing more than a 20% increase in sales over
the traditional Aaron's stores.
After testing and opening 47 GenNext stores through the end of
2020, Aaron's rapidly expanded the innovative concept in 2021, more
than doubling the total number of locations.
"As we bring our GenNext stores to communities all across the
country, we continue to receive positive feedback from our
customers," said Douglas Lindsay,
CEO of The Aaron's Company. "We set out to transform the
rent-to-own industry, and reaching this pivotal milestone is proof
we are making significant progress in our mission to fundamentally
change the customer experience in this category."
In addition to bringing the 100th "GenNext" upgrade to Largo,
Aaron's has also made an investment in the local community by
donating $10,000 to the Boys &
Girls Clubs of the Suncoast. The money will be used by the
Ridgeview Unit in Largo, specifically supporting its efforts to
provide youth with access to technology and workforce readiness
programming. Aaron's has been a long-time partner with Boys &
Girls Clubs of America (BGCA), and recently announced an 18-month,
$800,000 extension to its BGCA
initiative through the summer of 2023. This is in addition to
$10 million the Aaron's Foundation
has committed to the national youth development organization since
2015.
"We are thrilled with the impact our long-term relationship with
the Boys & Girls Clubs of America has had on teens nationwide,
so providing direct assistance to the Boys & Girls Clubs of the
Suncoast was a perfect way to reinforce our belief in the
organization's mission and celebrate our "GenNext" milestone in the
Tampa Bay community," added
Lindsay.
For more information on Aaron's and The Aaron's Company's
partnership with Boys & Girls Clubs of America and other
charitable initiatives, please visit aarons.com/aarons-gives.
About The Aaron's Company
Headquartered in Atlanta, The Aaron's Company, Inc.
(NYSE: AAN) is a leading omnichannel provider of
lease-purchase solutions. Aaron's engages in direct-to-consumer
sales and lease ownership of furniture, appliances, consumer
electronics and accessories through its approximately 1,300
company-operated and franchised stores in 47 states
and Canada, as well as its e-commerce platform, Aarons.com.
For more information, visit Aarons.com or investor.aarons.com.
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SOURCE The Aaron's Company, Inc.