NEW YORK, May 30, 2023 /PRNewswire/ -- The RTD alcoholic beverages market size is set to grow by USD 8,028.52 million between 2022 and 2027, and register a CAGR of 5.81%, according Technavio's latest market research report estimates . With a focus on identifying dominant industry influencers, Technavio's reports present a detailed study by the way of synthesis, and summation of data from multiple sources. This report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

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The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. The increasing demand for RTD pre-mixes, rise in mergers and acquisitions, and increase in marketing and promotional activities will offer immense growth opportunities. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments while maintaining their positions in the slow-growing segments.

RTD Alcoholic Beverages Market 2023-2027: Segmentation

• Packaging 
• • Bottles
  • Cans
  • Others
• Distribution Channel
• • Off-trade
  • On-trade
• Geography 
• • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

The bottles segment holds the major market share in the global market for RTD alcoholic beverages. Bottles have a number of advantages in terms of use, durability, and aesthetics, which have contributed to their dominance in the packaging type segment of the market under consideration. The market situation for bottles in the worldwide RTD alcoholic beverage market has been favorable due to the increase in demand for premium and craft RTD alcoholic beverages packed in bottles. This trend is being driven by consumers' demand for aesthetically pleasing packaging and the convenience of drinking RTD alcoholic beverages from bottles. Bottles are also seen to be more environmentally friendly than other packaging materials like cans or plastic containers because they are recyclable.

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Some of the major vendors of the rtd alcoholic beverages market in l4 industry include Accolade Wines Australia Ltd., Anheuser Busch InBev SA NV, Asahi Group Holdings Ltd., Bacardi Ltd., Brown Forman Corp., Campari Group, Carlsberg Breweries AS, Constellation Brands Inc., Diageo Plc, Halewood International South Africa Pty Ltd., Heaven Hill Sales Co., Heineken NV, Manchester Drinks Ltd., Mark Anthony Brands International Unlimited Co., MIKES HARD LEMONADE Co., Molson Coors Beverage Co., Pernod Ricard SA, SHS Drinks, The Boston Beer Co. Inc., and United Brands LLC.

To help businesses improve their market position, Technavio's report provides a detailed analysis of around 15+ vendors operating in the market. To leverage the current opportunities, market vendors must strengthen their foothold in the fast-growing segments, while maintaining their positions in the slow-growing segments. Backed with competitive intelligence and benchmarking, our research reports on the rtd alcoholic beverages market are designed to provide entry support, customer profile & M&As as well as go-to-market strategy support.

Vendors Offering

• Accolade Wines Australia Ltd.: The company offers RTD alcoholic beverages such as Prosecco Spritz, Rose Spritz, Prosecco Spritz with orange bitters, and Cuvee Spritz under the brand Yarra Burn.
• Anheuser Busch InBev SA NV: The company offers RTD alcoholic beverages such as Aguila, Becks, Brahma, and Budweiser.
• Asahi Group Holdings Ltd.: The company offers the development of RTD alcoholic beverages to propose new flavours and meet the ever-diversifying tastes of consumers.

The report also covers the following areas:

• RTD Alcoholic Beverages Market size
• RTD Alcoholic Beverages Market trends
• RTD Alcoholic Beverages Market industry analysis

The RTD alcoholic beverages market is fragmented, and the degree of fragmentation will accelerate. The increasing demand for rtd pre-mixes will offer immense growth opportunities. However, supply chain disruptions will hamper market growth.

Market Dynamics

MARKET TRENDS

Growing popularity of craft and artisanal beverages: Growing consumer demand for unique and high-quality beverages with unique flavors and ingredients such as herbs, fruits, and spices is reflected in the growing popularity of craft and handcrafted spirits. These items are often sold as premium substitutes for mass-produced drinks. They are often made in small batches using quality or locally sourced ingredients such as artisanal spirits, organic produce, unique herbs and specialty spices. The desire for reliability and the connection to the origin and production process of the product is the driving force behind the trend. As manufacturers experiment with different ingredients and production methods to produce unique products that stand out in an increasingly competitive market, the trend has also led to the proliferation of fresh and inventive flavor combinations.

MARKET DRIVERS

Increasing demand for RTD pre-mixes: Demand for RTD premixes is increasing primarily due to product-related convenience factors. Forbes reports that sales of RTD premixed cocktails/spirits increased from USD 1.2 billion in 2020 to USD 1.6 billion in 2021, leading to increased revenue for suppliers. This demand comes primarily from consumers who lead busy lifestyles and are under pressure due to busy schedules. RTD premixes are also low in calories and alcohol, making them a viable and healthier option, especially for health-conscious consumers. The introduction of new variations, flavors and packaging formats will also help increase the trend of evolving his RTD premix options during the forecast period.

MARKET CHALLENGES

Supply chain disruptions: Supply chain disruptions are one of the biggest challenges for RTD alcoholic beverages manufacturers worldwide. The cost of manufacturing and overall profitability of the industry can be affected by variations in raw material prices, transportation costs, and ingredient availability. For example, sudden increases in raw material prices or transportation costs can reduce profit margins and make it difficult for manufacturers to sustain profitable sales or competitive prices. Delays or temporary halts in the production of RTD alcoholic beverages can be caused by delays in availability of components, including shortages or delays in delivery of critical components. These difficulties can make it more challenging for manufacturers to meet consumer demand, keep a stable market supply, and effectively manage manufacturing and distribution processes, which could lead to decreased sales and market share going forward.

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RTD Alcoholic Beverages Market 2023-2027: Key Highlights

• CAGR of the market during the forecast period 2023-2027
• Detailed information on factors that will assist RTD alcoholic beverages market growth during the next five years
• Estimation of the RTD alcoholic beverages market size and its contribution to the parent market
• Predictions on upcoming trends and changes in consumer behavior
• The growth of the rtd alcoholic beverages market
• Analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of rtd alcoholic beverages market vendors

Related Reports:

The alcoholic beverages market size is estimated to grow at a CAGR of 3.5% between 2022 and 2027 and the size of the market is forecast to increase by USD 440.18 billion. In 2017 the market size was at USD 2195 billion. This report extensively covers market segmentation by product (beer, spirits, and wine), distribution channel (off-trade and on-trade), and geography (APAC, North America, Europe, Middle East, and Africa, and South America).

The low-alcohol beverages market is estimated to grow at a CAGR of 4.1% between 2022 and 2027. The size of the market is forecast to increase by 6,204.25 million liters. This report extensively covers market segmentation by distribution channel (off-trade and on-trade), product (low-alcohol beer, low-alcohol wine, low-alcohol RTD, low-alcohol cider, and low-alcohol spirits), and geography (Europe, North America, APAC, South America, and Middle East and Africa).

Table of contents

1 Executive Summary

• 1.1 Market overview
• • Exhibit 01: Executive Summary – Chart on Market Overview
  • Exhibit 02: Executive Summary – Data Table on Market Overview
  • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary – Chart on Market by Geography
  • Exhibit 05: Executive Summary – Chart on Market Segmentation by Packaging
  • Exhibit 06: Executive Summary – Chart on Market Segmentation by Distribution Channel
  • Exhibit 07: Executive Summary – Chart on Incremental Growth
  • Exhibit 08: Executive Summary – Data Table on Incremental Growth
  • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• • Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• • Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global RTD alcoholic beverages market 2017 - 2021 
• • Exhibit 18: Historic Market Size – Data Table on global rtd alcoholic beverages market 2017 - 2021 ($ million)

• 4.2 Packaging Segment Analysis 2017 - 2021 
• • Exhibit 19: Historic Market Size – Packaging Segment 2017 - 2021 ($ million)

• 4.3 Distribution Channel Segment Analysis 2017 - 2021 
• • Exhibit 20: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021 
• • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021 
• • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Packaging

• 6.1 Market segments
• • Exhibit 30: Chart on Packaging - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on Packaging - Market share 2022-2027 (%)

• 6.2 Comparison by Packaging 
• • Exhibit 32: Chart on Comparison by Packaging
  • Exhibit 33: Data Table on Comparison by Packaging

• 6.3 Bottles - Market size and forecast 2022-2027 
• • Exhibit 34: Chart on Bottles - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Data Table on Bottles - Market size and forecast 2022-2027 ($ million)
  • Exhibit 36: Chart on Bottles - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Bottles - Year-over-year growth 2022-2027 (%)

• 6.4 Cans - Market size and forecast 2022-2027 
• • Exhibit 38: Chart on Cans - Market size and forecast 2022-2027 ($ million)
  • Exhibit 39: Data Table on Cans - Market size and forecast 2022-2027 ($ million)
  • Exhibit 40: Chart on Cans - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Cans - Year-over-year growth 2022-2027 (%)

• 6.5 Others - Market size and forecast 2022-2027 
• • Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ million)
  • Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
  • Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)

• 6.6 Market opportunity by Packaging 
• • Exhibit 46: Market opportunity by Packaging ($ million)
  • Exhibit 47: Data Table on Market opportunity by Packaging ($ million)

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• • Exhibit 48: Chart on Distribution Channel - Market share 2022-2027 (%)
  • Exhibit 49: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 7.2 Comparison by Distribution Channel 
• • Exhibit 50: Chart on Comparison by Distribution Channel
  • Exhibit 51: Data Table on Comparison by Distribution Channel

• 7.3 Off-trade - Market size and forecast 2022-2027 
• • Exhibit 52: Chart on Off-trade - Market size and forecast 2022-2027 ($ million)
  • Exhibit 53: Data Table on Off-trade - Market size and forecast 2022-2027 ($ million)
  • Exhibit 54: Chart on Off-trade - Year-over-year growth 2022-2027 (%)
  • Exhibit 55: Data Table on Off-trade - Year-over-year growth 2022-2027 (%)

• 7.4 On-trade - Market size and forecast 2022-2027 
• • Exhibit 56: Chart on On-trade - Market size and forecast 2022-2027 ($ million)
  • Exhibit 57: Data Table on On-trade - Market size and forecast 2022-2027 ($ million)
  • Exhibit 58: Chart on On-trade - Year-over-year growth 2022-2027 (%)
  • Exhibit 59: Data Table on On-trade - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Distribution Channel 
• • Exhibit 60: Market opportunity by Distribution Channel ($ million)
  • Exhibit 61: Data Table on Market opportunity by Distribution Channel ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• • Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• • Exhibit 63: Chart on Market share by geography 2022-2027 (%)
  • Exhibit 64: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• • Exhibit 65: Chart on Geographic comparison
  • Exhibit 66: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027 
• • Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027 
• • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027 
• • Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027 
• • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• • Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027 
• • Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027 
• • Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 UK - Market size and forecast 2022-2027 
• • Exhibit 95: Chart on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 96: Data Table on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 97: Chart on UK - Year-over-year growth 2022-2027 (%)
  • Exhibit 98: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.11 Japan - Market size and forecast 2022-2027 
• • Exhibit 99: Chart on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 100: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 101: Chart on Japan - Year-over-year growth 2022-2027 (%)
  • Exhibit 102: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027 
• • Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
  • Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• • Exhibit 107: Market opportunity by geography ($ million)
  • Exhibit 108: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• • Exhibit 109: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape
• • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption
• • Exhibit 111: Overview on factors of disruption

• 11.4 Industry risks
• • Exhibit 112: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• • Exhibit 113: Vendors covered

• 12.2 Market positioning of vendors 
• • Exhibit 114: Matrix on vendor position and classification

• 12.3 Accolade Wines Australia Ltd. 
• • Exhibit 115: Accolade Wines Australia Ltd. - Overview
  • Exhibit 116: Accolade Wines Australia Ltd. - Product / Service
  • Exhibit 117: Accolade Wines Australia Ltd. - Key offerings

• 12.4 Anheuser Busch InBev SA NV 
• • Exhibit 118: Anheuser Busch InBev SA NV - Overview
  • Exhibit 119: Anheuser Busch InBev SA NV - Product / Service
  • Exhibit 120: Anheuser Busch InBev SA NV - Key offerings

• 12.5 Asahi Group Holdings Ltd. 
• • Exhibit 121: Asahi Group Holdings Ltd. - Overview
  • Exhibit 122: Asahi Group Holdings Ltd. - Business segments
  • Exhibit 123: Asahi Group Holdings Ltd. - Key news
  • Exhibit 124: Asahi Group Holdings Ltd. - Key offerings
  • Exhibit 125: Asahi Group Holdings Ltd. - Segment focus

• 12.6 Bacardi Ltd.
• • Exhibit 126: Bacardi Ltd. - Overview
  • Exhibit 127: Bacardi Ltd. - Product / Service
  • Exhibit 128: Bacardi Ltd. - Key offerings

• 12.7 Brown Forman Corp.
• • Exhibit 129: Brown Forman Corp. - Overview
  • Exhibit 130: Brown Forman Corp. - Product / Service
  • Exhibit 131: Brown Forman Corp. - Key offerings

• 12.8 Campari Group
• • Exhibit 132: Campari Group - Overview
  • Exhibit 133: Campari Group - Business segments
  • Exhibit 134: Campari Group - Key offerings
  • Exhibit 135: Campari Group - Segment focus

• 12.9 Carlsberg Breweries AS 
• • Exhibit 136: Carlsberg Breweries AS - Overview
  • Exhibit 137: Carlsberg Breweries AS - Business segments
  • Exhibit 138: Carlsberg Breweries AS - Key offerings
  • Exhibit 139: Carlsberg Breweries AS - Segment focus

• 12.10 Diageo Plc
• • Exhibit 140: Diageo Plc - Overview
  • Exhibit 141: Diageo Plc - Business segments
  • Exhibit 142: Diageo Plc - Key offerings
  • Exhibit 143: Diageo Plc - Segment focus

• 12.11 Halewood International South Africa Pty Ltd. 
• • Exhibit 144: Halewood International South Africa Pty Ltd. - Overview
  • Exhibit 145: Halewood International South Africa Pty Ltd. - Product / Service
  • Exhibit 146: Halewood International South Africa Pty Ltd. - Key offerings

• 12.12 Heineken NV
• • Exhibit 147: Heineken NV - Overview
  • Exhibit 148: Heineken NV - Business segments
  • Exhibit 149: Heineken NV - Key offerings
  • Exhibit 150: Heineken NV - Segment focus

• 12.13 MIKES HARD LEMONADE Co. 
• • Exhibit 151: MIKES HARD LEMONADE Co. - Overview
  • Exhibit 152: MIKES HARD LEMONADE Co. - Product / Service
  • Exhibit 153: MIKES HARD LEMONADE Co. - Key offerings

• 12.14 Molson Coors Beverage Co. 
• • Exhibit 154: Molson Coors Beverage Co. - Overview
  • Exhibit 155: Molson Coors Beverage Co. - Business segments
  • Exhibit 156: Molson Coors Beverage Co. - Key offerings
  • Exhibit 157: Molson Coors Beverage Co. - Segment focus

• 12.15 Pernod Ricard SA
• • Exhibit 158: Pernod Ricard SA - Overview
  • Exhibit 159: Pernod Ricard SA - Product / Service
  • Exhibit 160: Pernod Ricard SA - Key offerings

• 12.16 The Boston Beer Co. Inc. 
• • Exhibit 161: The Boston Beer Co. Inc. - Overview
  • Exhibit 162: The Boston Beer Co. Inc. - Product / Service
  • Exhibit 163: The Boston Beer Co. Inc. - Key offerings

• 12.17 United Brands LLC
• • Exhibit 164: United Brands LLC - Overview
  • Exhibit 165: United Brands LLC - Product / Service
  • Exhibit 166: United Brands LLC - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• • Exhibit 167: Inclusions checklist
  • Exhibit 168: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• • Exhibit 169: Currency conversion rates for US$

• 13.4 Research methodology
• • Exhibit 170: Research methodology
  • Exhibit 171: Validation techniques employed for market sizing
  • Exhibit 172: Information sources

• 13.5 List of abbreviations 
• • Exhibit 173: List of abbreviations

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