SADA To Develop New Data Platform On Google Cloud For UK Retail Conglomerate, Frasers Group
30 Mai 2023 - 10:00AM
Business Wire
With data and infrastructure modernization
services at its core, SADA will deliver value and drive impact for
UK’s big name retailers on a global scale
SADA, a leading business and technology consultancy and
award-winning Google Cloud partner, today announced a new services
engagement with Frasers Group, a retail conglomerate based in the
United Kingdom (UK). SADA will develop and implement a new
strategic data platform to help Frasers Group scale data visibility
and reporting across all their retailers.
The engagement with SADA is projected to help Frasers Group
retailers see nearly two times the value of their investment in the
cloud.
“Frasers Group selected Google Cloud because we were facing a
data challenge – we knew we needed to play catch up in the data
space, and that shifting to the cloud from an on-prem environment
would be necessary,” said Simon Palmer, CIO of Frasers Group. “In
order to fulfill our mission of becoming a global player, we needed
a provider familiar with the ecosystem and capabilities to help us
scale quickly and efficiently. We knew that SADA would fit the
bill.”
In just six months, SADA’s team of engineers helped Frasers
Group migrate their first dataset to Google Cloud’s BigQuery. Next,
SADA will provide Frasers Group with a Cloud Advisory team ensuring
strategic consistency and flexibility toward their long-term goal
of building and maintaining a self-service, value-driven data
model.
“We know that as we support Frasers Group in harnessing the
power of Google Cloud, they will further their position as leaders
in the industry and propel their digital innovation in ways they
never thought possible,” said Tony Safoian, President and CEO at
SADA. “We’re excited to support Frasers Group and the growing
number of customers who are looking for our support in the
region.
“We are delighted to partner with SADA and Frasers Group on the
development of their new data platform on Google Cloud. The
platform will enable Frasers Group to get a deeper understanding of
their customers, identify trends, and make more informed decisions
about their business,“ said Alex Rutter, Director, Retail Sales,
UKI, Google Cloud. “We are confident that Google Cloud is the right
platform for this project and that we can help Frasers Group to
achieve its goals.”
SADA’s engagement with Frasers will expand into infrastructure
modernization services to uplevel their existing Standard Query
Language (SQUL) estate, in collaboration with SADA’s independent
software vendor partner, Silk. This will allow Frasers Group to
restructure its data to make it more accessible and scalable,
unlocking additional value for customers.
As organizations are looking to transform customer experiences,
Frasers retailers including Sports Direct, House of Fraser,
Frasers, FLANNELS, GAME, Jack Wills, Sofa.com, Evans Cycles, USC,
and Everlast can look forward to data-fueled decisions to drive
revenue and lower costs as well as new data insights from a wider
consumer base that was previously unavailable.
SADA recently announced it had activated its presence in the UK
market in early March. To learn more about SADA’s retail solutions,
please visit this link.
ABOUT SADA
SADA is a market leader in professional services and an
award-winning solutions provider of Google Cloud. Since 2000, SADA
has been committed to helping customers in healthcare, media,
entertainment, retail, manufacturing, and the public sector solve
their most complex challenges so they can focus on achieving their
boldest ambitions. With offices in North America, India, Armenia
and UK/Ireland providing sales and customer support teams, SADA is
positioned to meet customers where they are in their digital
transformation journey. SADA is a 5x Google Cloud Partner of the
Year award winner with 10 Google Cloud Specializations and a proven
track record of offering customers best-in-class service. SADA is a
15x honoree of the Inc. 5000 list of America’s Fastest-Growing
Private Companies and has been named to Inc. Magazine’s Best
Workplaces four years in a row. Learn more at www.sada.com.
ABOUT FRASERS GROUP
Frasers Group started as a small store in Maidenhead in 1982 and
from there, grew to become a global powerhouse. As the business
evolved, 2019 saw the rebrand of Sports Direct International to
Frasers Group plc; a reflection of the Group's growth and change in
market identity. Led by Chief Executive Michael Murray, the
business is set on a formidable upwards trajectory as it continues
to expand with its pioneering approach to retail. Frasers Group
provides consumers with access to the world’s best sports, premium
and luxury brands with a vision to build the planet's most admired
and compelling brand ecosystem. As a leader in the industry,
Frasers Group is committed to rethinking retail by driving digital
innovation and providing unique store experiences to its consumers
globally.
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Media Contact Kim Velasco SourceCode Communications
sada@sourcecodecomms.com