Becoming a new parent whilst facing the cost-of-living crisis
can mean that families are now making choices that are purely based
on budget, at the cost of their own personal wishes. The Nappy
Lady's nationwide incentive scheme puts an end to the unfair
postcode lottery of those who can access reusable nappy advice and
incentive schemes.
MYTCHETT, England, Jan. 28,
2023 /PRNewswire-PRWeb/ -- Becoming a new parent
whilst facing the cost-of-living crisis can mean that families are
now making choices that are purely based on budget, at the cost of
their own personal wishes. Other first-timers make choices based on
what they know from friends or from promotional packs dished out at
maternity wards, which promote a range of non-eco products, often
with samples and vouchers.
The Nappy Lady have recognised that there is an opportunity to
help parents know all the choices available to them, with the hope
that some make more sustainable purchases that they may not have
previously been aware of. The trusted retailer is launching a
scheme which not only offers nappies at an incredibly discounted
price for hopeful users to try out, but provides a wealth of
information about how to use reusable cloth nappies across a range
of budgets and circumstances.
- Link to homepage of The Nappy Lady website
Similar schemes are already in place across the country, through
local councils and volunteer-run nappy libraries, but it is a
postcode lottery of who can access the help and support. The Nappy
Lady wants to make sure that parents nationwide are included
regardless of where they live. The eco scheme will make it possible
for everyone to access well-known, reputable cloth nappy brands,
with kits tailored to those that are very undecided, those who do
not think they can afford it and those who wish to find their
favourites before committing to purchasing a whole set.
"We have been running our free advice service since 1999, but in
current times we want to reach out to as many parents as possible
to support them to make their lifestyle choices." Wendy Richards, aka The Nappy Lady.
- Link to free reusable nappy advice service
Some parents are already aware of washable nappies and had
wished to use more sustainable products with their children, but
with declining budgets feel excluded from the reusable nappy
lifestyle over pricing or daunted by the upfront commitment. The
scheme will support those families too, with education on how to
make reusable options work for their lifestyle and budget. The
switch needn't be full time - even one reusable nappy a day saves
365 from landfill a year!
The kits will also include information from other parenting
resources, plus useful samples of detergents and nappy creams
too.
- Link to incentive kit information and application page
Notes to editors · The scheme is available nationwide, but
limited to one per family. · The scheme has been made possible by
sponsorship from nappy brands, as The Nappy Lady is running the
scheme as not for profit – only covering essential costs such as
wages and materials. · The Nappy Lady helps 15,000 parents a year
with nappy advice through their website and trusted team of
advisors. · The cost of the kits ranges from £4.95 to £49.95. · It
takes over 1,500 litres of crude oil to produce enough single-use
nappies for a newborn baby until they become potty trained (at 2.5
years). (Zero Waste Europe, n.d.)
· It is estimated that each child produces 438kg of dirty nappies
annually – this equates to around 1 tonne of waste is produced for
each child over a two and a half year period. (Zero Waste Europe,
n.d.)
· The UK disposes of around 3 billion disposable nappies each year,
representing an estimated 2% to 3% of all household waste. (WRAP,
n.d.)
· It is estimated that it will take 300-500 years for a single use
nappy to decompose. Bearing in mind that single use nappies have
only been around for about 75 years, this means that not a single
one will have decomposed yet. (WRAP, n.d.)
References
(n.d.). Retrieved from Zero Waste Europe:
https://zerowasteeurope.eu/wp-content/uploads/2019/12/bffp_single_use_menstrual_products_baby_nappies_and_wet_wipes.pdf
(n.d.). Retrieved from WRAP:
https://wrap.org.uk/resources/guide/waste-prevention-activities/real-nappies/overview
Media Contact
Wendy Richards, The Nappy Lady
Ltd, 44 7905420844, wendy.richards@thenappylady.co.uk
SOURCE The Nappy Lady Ltd