YouTube, Apple Music, SoundCloud, TikTok, RecordJet, Groover,
Hiphop.DE, and Sentric Music among those presenting classes Artist
Theo Junior will talk about his journey from indie music creator to
getting signed by Believe label, Groove Attack
REEPERBAHN, Germany, Sept. 24,
2022 /PRNewswire-PRWeb/ -- Believe, one of the leading
digital music company, and its leading independent artist-direct
digital music distributor TuneCore, have assembled a one day
program of master classes, designed to give Reeperbahn Festival
attendees access to Keychange's career building programming.
Now in its second year, the Gender Equality Hub will again be
hosted at the Hamburger Ding in Reeperbahn. The slate of master
classes are part of Reeperbahn Festival's official conference
schedule and open to all attendees, with priority given to women
and gender minorities. The gender inclusive programming is meant to
mimic the resources that are an integral part of Keychange's Talent
Development Program, made up of 75 music creators and industry
innovators from across Europe and
Canada.
Said Believe Founder and CEO Denis
Ladegaillerie, "After supporting its launch in the US, we
are extremely proud to partner with Keychange for the second year
in a row and bring its educational program to all Reeperbahn
attendees at the Gender Equality Hub. This initiative is perfectly
aligned with our CSR strategy, 'Shaping Music for Good,' and our
commitment to creating a more equitable, respectful and inclusive
music industry."
Added TuneCore CEO Andreea
Gleeson, "We created the Gender Equality Hub last year as a
result of learning our study BE THE CHANGE: Women Making Music,
where we learned that women wanted more access to resources and
opportunities to help them progress their careers. This year, we're
inspired by the participation of so many new and important industry
leaders and companies joining us to bridge the diversity gap by
bringing their expertise to underrepresented groups in the music
industry. We all have a role to play to drive change and
progress."
Among those presenting master classes are YouTube, Apple Music,
SoundCloud, TikTok, RecordJet, and Sentric Music. Also on hand will
be leading German music website, Hiphop.DE presenting a workshop on
Female Rap - Safe Spaces, Career Strategies, and the Role of Media.
Attendees will also have the chance to hear from German
HipHop/R&B artist Theo Junior,
recently signed to the Believe label Groove Attack, who will share
about his journey as an artist as well as navigating his career
after going viral with his hit "Ups and Downs."
Commented Merle Bremer, Project
Lead, Keychange, "For the second year in a row, we are happy to
have Believe and TuneCore as a strong partner at our side in the
Gender Equality Hub during Reeperbahn Festival, pushing the
Keychange Movement into broader awareness. With excellent contacts
in the industry, the masterclasses, curated by Believe and
TuneCore, expand the opportunities for women and non-binary
individuals, encouraging them to be seen and become part of
Keychange."
Keychange US was launched during Indieweek this past June with a
high-profile event at the Swedish Residence in New York City. Plans are currently underway
for a US Participant Program as well as a Washington, DC based event.
About Believe
Believe is one of the world's leading digital music companies.
Believe's mission is to develop artists and labels in the digital
world by providing them the solutions they need to grow their
audience at each stage of their career and development. Believe's
passionate team of digital music experts around the world leverages
the Group's global technology platform to advise artists and
labels, distribute and promote their music. Its 1,565 employees in
more than 50 countries aim to support independent artists and
labels with a unique digital expertise, respect, fairness and
transparency. Believe offers its various solutions through a
portfolio of brands including TuneCore, Nuclear Blast, Naïve.
Groove Attack and AllPoints. Believe is listed on compartment A of
the regulated market of Euronext Paris (Ticker: BLV. ISIN:
FR0014003FE9).
About TuneCore
TuneCore is the global platform for independent musicians to build
audiences and careers – with technology and services across
distribution, publishing administration and a range of promotional
services. TuneCore Music Distribution services help artists, labels
and managers sell their music through Spotify, Apple Music, Amazon
Music, Deezer, TikTok, Tencent and
more than 150 download and streaming stores worldwide, while
retaining 100 percent of their sales revenue and rights for a low
annual flat fee. TuneCore Music Publishing Administration assists
songwriters by administering their compositions through licensing,
registration, worldwide royalty collections, and placement
opportunities in film, TV, commercials, video games and more. The
TuneCore Artist Services portal offers a suite of tools and
services that enable artists to promote their craft, connect with
fans, and get their music heard. TuneCore, part of Believe, is
headquartered in Brooklyn, NY,
with offices in Los Angeles,
Nashville, Atlanta, and Austin, and operates globally through local
teams based in the UK, Germany,
France, Belgium, Italy, Brazil, Mexico, Nigeria, South
Africa, India, Japan and Singapore across 5 continents.
About Keychange
Keychange is a pioneering international initiative which is
transforming the future of music. By encouraging festivals and
music organisations to pledge to have at least 50% women and gender
minority representation in their programming, staffing and beyond,
Keychange is creating a more gender representative, and more
inclusive music industry for present and future generations.
Alongside the Keychange Pledge, the Keychange Talent Development
Programme unites 75 emerging artists and innovators from
Europe and Canada each year, to take part in
international festivals, showcase events, collaborations and a
programme of creative labs.Keychange is led by Reeperbahn Festival,
PRS Foundation and Musikcentrum Öst, supported by the Creative
Europe programme of the European Union, in partnership with Tallinn
Music Week, Iceland Airwaves, BIME, Oslo World, Linecheck/Music
Innovation Hub, Ireland Music Week, Different Sounds, SACEM, Sound
City, Way Out West, MaMA Festival, MUTEK and Breakout
West.Keychange is sponsored by FACTOR, Fundación SGAE, GEMA,
Gorwelion Horizons, IMRO, Italia Music Lab, the Musicians' Union,
Norsk Tipping, Roskilde Festival, SOCAN Foundation, Songtrust,
SoundCloud, STEF, STIM, the Swedish Government, Talent Norge and
Ted Baker. http://www.keychange.eu
and http://www.keychangeus.com
Media Contact
Maria Ho-Burge, TuneCore, 1
9179294888, maria.ho-burge@tunecore.com
SOURCE TuneCore