Number of Cashless Donations increase fivefold year on year
on the Give A Little platform
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LONDON, Aug. 8, 2022
/PRNewswire/ -- Give A Little today celebrates reaching £10m
in donation revenues. This is a significant milestone that reflects
over 4,000 charities who have made the move to cashless fundraising
with the platform, taking payment card donations via contactless,
Chip+PIN and online donations.
The Give A Little platform provides the point-of-donation
experience for donors and campaign management for charities to set
up their fundraising. The service launched in 2019 and supports
charities of all sizes, including Cancer Research UK, London Zoo,
and the Church of England.
All charities now need technology for handling cashless
donations as donors have largely moved away from cash. According to
CAF's 2021 UK Giving Report, just 7% of donors used cash in
January 2021, and Give A Little has
seen more than a fivefold increase in the number of cashless
donations being made using its platform year on year (May 20-21/ May 21/22).
Give A Little's core mission is to reduce the cost barrier for
charities moving to cashless and to thereafter shield them from the
cost of technology change, which is increasing dramatically as new
payment methods proliferate. The platform is built on a model where
charities bringing in higher revenues subscribe to a Premium
Account, which enables charities just starting, or micro charities
who will never take much in the way of donations, to benefit from a
free Basic Account.
Give A Little Co-Founder, Ben
Stewart, says: "The Give A Little team is incredibly proud
to reach this £10m milestone. We set out to ensure charities,
especially the smallest ones, would not be left behind by the
acceleration towards a cashless society and it's testament to the
team's dedication that we have built such a robust customer base in
such a short time, and mainly through word of mouth. We designed
Give A Little from the outset to easily accommodate changing
technology and to integrate with a range of portable and fixed
donation points and a choice of payment processors. This
allows charities to keep up with the latest innovations while at
the same time eliminating technology risks and the inherent costs
of change, and helps further by removing the need for staff to be
trained as experts."
"Our unique model as a point-of-donation platform enables us to
offer charities reliability and resilience over very long periods
of time. We achieve this while also being an affordable way to get
started with cashless fundraising. Additionally, we believe
strongly in making the donor experience as best as it can possibly
be, whether that's by offering donors a choice of donation amounts
or presenting them with a visually engaging campaign screen, and
that builds trust with the charity. Our specialisation around the
point-of-donation experience leads to industry leading average
donation values (over £10 for App donations and £40 for Web
donations). We look forward to helping many more charities increase
their donation revenues and to thrive even in difficult times."
For more information, please visit www.givealittle.co
Press contact:
Vicky
Hewlett, Give A Little Senior Marketing Communications
Manager - vicky@givealittle.
About Give A Little
Give A Little aims to be the
most easy-to-use, flexible and affordable way for charities of all
sizes to collect donations in a cashless society. The Give A Little
point-of-donation platform was founded by parent company, Caution
Your Blast Ltd. (CYB) as part of its commitment to using digital as
a force for good. CYB is one of the UK's leading digital practices
and a provider of digital service design and software development
to the UK Government and clients such as IKEA.
Give A Little came about after CYB worked with BT in 2016 to
develop the first contactless donation solution with a touch screen
- the Digital Tin. Trials of the Digital Tin were very successful,
with charities like Comic Relief, Cancer Research and UNICEF loving
the solution. Through this important work, CYB identified that
smaller charities needed the support of a sponsor to be able to
afford contactless donation solutions as the cost of entry was too
high, sometimes even for bigger charities. So Give A Little was set
up to drive down the cost of accessing cashless donations for
charities of all sizes, as it was out of reach for many.
There are currently three ways that charities can use Give A
Little for cashless fundraising (charities can use one, or use a
combination, of the below options):
- DIY approach - by combining an Android smartphone or tablet
with the Give A Little App and a payment card reader
- Donation station - charities can purchase a donation station or
kiosk from one of Give A Little's device partners, CollecTin or
Payaz, which are installed with Give A Little software
- Online giving - charities can create unlimited Web campaigns,
share via social media, and download QR codes enabling donors to
donate easily through a digital wallet (Apple Pay and/ or Google
Pay)
Established in February 2019, Give
A Little now helps over 4,000 charities and has raised over £10m in
donations.