Marketron's 700 TV Clients Lead Electronic Avails Initiative
27 Februar 2006 - 2:00PM
PR Newswire (US)
More Than 11,000 Media Buyers Registered to Receive Marketron
WebAvails Since 2000; Marketron Stations Transmitting WebAvails
Directly to Donovan's TAM System Since 2003 BURLINGAME, Calif.,
Feb. 27 /PRNewswire/ -- Marketron International today announced
that its 700-station strong television client base has been leading
the industry in distribution of electronic avails. Marketron's TV
Sales clients began sending avails electronically via the company's
free WebAvails service in 2000. Media buyers have been able to
receive avails directly in the leading television media buying
software, Donovan Data Systems' TV Avail Manager (TAM) since 2003.
Marketron clients send thousands of avails electronically per month
and more than 11,000 media buyers have registered to receive
WebAvails to date. Increasingly, advertising agencies are
requesting electronic avails to reduce the data entry burden. In a
letter sent to television stations earlier this month, MindShare
North America's President of Local Broadcast Kathy Crawford
announced that starting in April 2006 it will only accept
electronic avails that can be imported into the Donovan's TAM
software. MindShare media buyers have been receiving WebAvails from
Marketron clients for several years. "Electronic avails are nothing
new for Marketron's 700 television clients that generate the
majority of TV advertising sales," said Barry Bates, Vice President
of Sales for Marketron International. "Marketron clients were the
first to be able to send electronic avails and electronic
contracts. We're proud that our clients have taken such a lead in
the electronic data revolution that now seems to be hitting
critical mass." Marketron provides the best selling sales, research
and proposal software for television stations of all sizes. The
company's fully integrated suite of Sales, Traffic and Business
Intelligence solutions reduces redundant tasks and provides
electronic workflow between departments. Marketron WebAvails is
free to all Marketron TV Sales clients and their advertisers. Both
agencies and stations realize significant productivity benefits by
using WebAvails. Electronic avails arrive more quickly and reliably
than those delivered via fax or hand. Transmitting avails from
television stations directly into TAM liberates media buyers from
time-consuming and error-prone data entry. Station salespeople
spend less time faxing, re-faxing and resolving discrepancies.
Ultimately, simplifying the avails process results in faster
negotiations and stronger relationships between buyers and sellers.
More information about the service may be found at
http://www.webavails.com/. About Marketron International Marketron
International is a leading provider of broadcast management
solutions for the Radio, TV and Cable industries. Marketron's fully
integrated suite of Sales, Traffic, Finance and Business
Intelligence solutions automates workflow from proposal to billing,
enabling groups to optimize inventory and increase revenues. Today,
1,600 broadcasters in North America license Marketron solutions.
Marketron International is headquartered in Burlingame, Calif.,
with five offices across North America. The company is privately
held and its investors include Darwin Group, Internet Capital
Group, Pisces Group and Rosewood Capital. For more information,
please visit http://www.marketron.com/. DATASOURCE: Marketron
International CONTACT: Lauren Carpenter of Marketron International,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/ http://www.webavails.com/
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