Volkswagen Shuffles North American Leadership as It Gears Up Electric Plans
19 Juli 2022 - 06:27PM
Dow Jones News
By Kim Richters
Volkswagen AG said Tuesday that Scott Keogh, head of its North
American business, will lead the car maker's new Scout brand
company as it ramps up its electric strategy in the region.
Mr. Keogh has been named president and chief executive officer
of newly established Scout, which is planning all-electric pick-ups
and rugged sports-utility vehicles for the U.S. market, said
Volkswagen.
Pablo Di Si, executive chairman of Volkswagen South American
Region, takes over Mr. Keogh's role as president and CEO of
Volkswagen Group of America, and CEO of Volkswagen North American
Region. The appointments are effective Sept. 1.
"In their future positions, they will be pivotal in seizing the
historic market opportunities in the U.S., taking our growth
strategy in the region to the next level," said Volkswagen Group
CEO Herbert Diess about the two managers.
The car maker said it plans to have more than 25
battery-electric vehicles models for American customers by
2030.
Write to Kim Richters at kim.richters@wsj.com
(END) Dow Jones Newswires
July 19, 2022 12:12 ET (16:12 GMT)
Copyright (c) 2022 Dow Jones & Company, Inc.
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