Strategic Management & Opportunity Corporation Launches Coupon Video That 'Makes Cents' for Advertisers
11 November 2010 - 6:10PM
Strategic Management & Opportunity Corporation (Pink
Sheets:SMPP) proudly announces today that it has launches video to
demonstrate the efficiency and value of online interactive coupons
for advertisers. The video, which can be found by visiting
http://www.seattlecoupons.com/pages/advmovie, was created with the
intention and ability to re-brand the videos for coupon site owners
across the country. The videos were produced to demonstrate the
simplicity inherent to and the revenue potential unleashed with the
use of online coupons.
CEO Julienne Audette comments, "We've created two videos as part
of our initiative ramping up to the launch of our multi-faceted VSP
product line: One video for consumers and one for advertisers, both
to educate each group on the ease and effectiveness of online
coupons, which concurrently lead to more spending, bigger savings,
overall revenue increase as well as enhanced branding, recognition
and traffic. More so, coupon site owners can come to us for
complimentary videos, marked with their brand, to fast-track
relationships and market permeation for Strategic's services and
product lines."
Once the company launches its VSP platform, the complete list of
video production services will be offered to advertisers in each
market, streamlining advertisers' ability to reach consumers in a
dynamic way while bringing direct revenue to Strategic.
The growth of online local ad spending, along with the
stagnation of traditional efforts, will mean online takes an ever
greater slice of the local advertising pie in coming years. Online
has already increased its share by 50%, from 10% in 2008 to 15%
this year. By 2014, BIA/Kelsey expects nearly one in four local ad
dollars to be spent on digital.
Local Ad Spending (2008-2014, $Billion)
Year |
Traditional |
Online |
Traditional |
Total |
2008 |
$140.8 |
$15.5 |
90% |
$156.3 |
2009 |
115.1 |
15.5 |
88 |
130.6 |
2010 |
113.6 |
19.6 |
85 |
133.3 |
2011 |
119.2 |
23.0 |
83 |
133.2 |
2012 |
110.4 |
26.8 |
80 |
137.3 |
2013 |
109.3 |
30.9 |
78 |
140.2 |
2014 |
110.0 |
35.2 |
76 |
145.2 |
|
|
|
|
|
Source: BIAKelsey, September
2010 |
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'Link' us!
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Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
Release Prepared by: NMR, LLC
CONTACT: SMPP
Investor Relations
Gerrard Hollister
(310) 909-7988
SMPP@GerrardHollister.com
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