Strategic Management & Opportunity Corporation Teams Up With VMIX for Video Content Delivery for Advertisers
15 September 2010 - 3:45PM
Strategic Management & Opportunity Corporation (Pink
Sheets:SMPP) confirms today that it will be utilizing VMIX
(www.vmix.com) as its integrated video distribution technology
provider for the company's dynamic VSP platform. The VMIX Media
Management Platform powers the online video offerings of top online
publishers in media, entertainment and enterprise.
"We are very pleased to have made this connection," states SMPP
CEO Julienne Audette. "VMIX will power the player and video
distribution across the web through embed codes, email and social
network delivery for streamlined marketing strategies across
popular interfaces such as Twitter, Facebook and Digg, among
others. This new development saves us a valuable amount of
time and money and we're confident this translates to additional
revenues or profit potential and resource availability,
internally. The technology will allow us to even deliver
content to mobile devices, removing the need to focus efforts on
developments there and allowing us to focus on a strong marketing
initiative upon launch."
VMIX, whose clients include 'ESPN' and 'Dancing With The Stars',
among others, will provide Strategic with analytics for video
delivery that will give clients/advertisers the much needed data to
track marketing efficacy and determine overall ROI. As part of the
strategic relationship, VMIX will provide the CPM campaign widget
for the VSP platform. SMPP Executives are confident this process
will not only streamline customers' abilities to get ads onto
Google and Youtube, but also open doors to talk to additional ad
serve networks, enabling advertisers to distribute their online ads
well beyond their IYP, including comprehensive online video ad
campaigns.
Audette comments, "This technology is complementary to our
interface, and VMIX is as committed to innovation and flexibility
as we are. We feel that this is a very solid long term relationship
and are looking forward to what it means for our advertisers as
well as to our company in terms of progress and long-term
development. This is a solid benchmark for VSP and takes the
platform to the next level even prior to product suite launch. VMIX
understands our complex needs, are willing to accommodate us
initially, and as the product evolves."
Strategic shareholder? 'Follow', 'Like' and
'Link' us!
Facebook (www.facebook.com/SMPPtech)
Twitter(www.twitter.com/strategicmpp)
LinkedIn (www.linkedin.com/in/juliennea)
Safe Harbor: This release may contain forward-looking statements
within the meaning of the Private Securities Litigation Reform Act
of 1995. Statements contained in this release that are not
historical facts may be deemed to be forward-looking statements.
Investors are cautioned that forward-looking statements are
inherently uncertain. Actual performance and results may differ
materially from that projected or suggested herein due to certain
risks and uncertainties including, without limitation, ability to
obtain financing and regulatory and shareholder approvals for
anticipated actions.
Release Prepared by: NMR, LLC
CONTACT: Gerrard Hollister Investor Relations
Investor Relations, SMPP
(310) 909-7988
SMPP@GerrardHollister.com
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