RightSmile in Final Phase for Contract With As-Seen on TV Firm
03 Dezember 2010 - 2:00PM
Marketwired
RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com), the
leader in Cosmetic Laser Teeth Whitening is pleased to announce
that it has reached tentative terms with a major 'As-Seen on TV'
marketing firm, to bring the RightSmile home laser teeth whitening
product to market. This agreement is expected to catapult the
RightSmile consumer products division to a potential of $50,000,000
plus in the US market alone.
Insiders at the marketing firm believe that this product has the
same or greater potential as the much heralded 'Snuggie.' It has
been agreed to withhold the final 'brand name' until nearer to or
simultaneously with the TV launch, to further build excitement
around the brand. Once the contract is complete, the RightSmile
consumer product and family of add-ons is to be fast-tracked and
test airings are expected as early as February, with full roll-out
of a multimillion dollar media campaign to begin on the heels of
the successful test.
In addition to 'As-Seen on TV' spots, the product will be
further marketed by this group via retail and on-line venues. While
no final retail price is being announced at this time, it is safe
to assume that the price will be very competitive so as to easily
remove the barrier to adoption by consumers... and deliver results
far exceeding other 'Off the Shelf' products.
The engineering design firm that will deliver the enhanced
home-product has been engaged by RightSmile and foresees no delays
in meeting this demanding schedule. They believe that the
proto-type will be finished before Christmas and production-ready
just after the first of the year.
About RightSmile®:
Based in Port St. Lucie, RightSmile®, Inc. engages in the
distribution of branded and private label Cosmetic Laser Teeth
Whitening products addressing multiple markets.
The Company believes all remarks made in the release to be
accurate to the best of its knowledge.
The foregoing press announcement contains forward-looking
statements that can be identified by terminology such as
"believes," "expects," "potential," "plans," "suggests," "may,"
"should," "could," "intends," or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results
to be materially different from any future results, performance or
achievements expressed or implied by such statements. In
particular, management's expectations could be affected by, among
other things, uncertainties relating to our success in completing
acquisitions, financing our operations, entering into strategic
partnerships, engaging management and other matters disclosed by us
in our public filings from time to time. Forward-looking statements
speak only as to the date they are made. The Company does not
undertake to update forward-looking statements to reflect
circumstances or events that occur after the date the
forward-looking statements are made.
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