LAS VEGAS, Aug. 22, 2011 /PRNewswire/ -- Blvd Media Group
(www.blvd-media.com) announced that it has created a strategic
alliance with EyeCity.com, Inc. (Pink Sheets: ICTY) to use the
accessTool® to expand beyond the traditional reach of direct
response advertising.
The accessTool® was developed by Blvd Media to increase user
engagement of advertiser offers by using premium content and
virtual gifts as an incentive to drive participation.
"Rewarding people for their time and effort spent while
completing advertiser offers continues to be the best method of
acquiring and retaining users," said Carter
Matzinger, President of Blvd Media Group. "Our growth
in the incentive cost-per-acquisition advertising industry is a
direct result of the reward programs of our partners. We are
excited to combine our technology and business strategies with the
ICTY's relationships and reward programs."
ICTY Group specializes in direct to consumer marketing of new
products. This creates an ideal synergy for marketing,
delivery, and monetization methodologies used by Blvd Media.
ICTY presents Blvd Media with the opportunity to expand
beyond its current growing market presence within online gaming and
social networks.
In the next thirty days, Blvd Media and ICTY Group will begin to
launch a variety of performance-based websites to enhance ICTY's
gross revenue. The websites will reward users every time an
advertiser's offer is successfully completed. This takes
advantage of the current trends in both incentive advertising and
content blocking technology.
Incentive cost-per-acquisition advertising is nothing new,
however, the applications are more commonly found within online
gaming and social media/network sites. In 2010,
performance-based advertising exceeded $16
billion and the trends continue to point toward future
growth.
"We are extremely excited about the opportunity to employ Blvd
Media Group's monetization strategies and technology in the direct
to consumer product marketplace," said Bradley Wilson, President of ICTY Group.
"These proven programs offer a dramatic revenue opportunity
for ICTY and open an entirely new genre within our
marketplace."
About Blvd Media Group
Blvd Media Group is an online advertising network that develops
enterprise technologies to promote incentive-based advertisements
across niche verticals. The company develops relationships with
direct advertisers and advertising aggregators to create a network
of offers available to publisher websites.
Blvd Media Group developed a suite of Software as a service
("SaaS") applications that make it possible to monetize premium
content and virtual items in ways that are customizable, scalable,
and automated across premium content websites and virtually any
platform.
About EyeCity.com, Inc.
EyeCity.com, Inc. ("ICTY Group") is a diversified Direct
Consumer Sales company offering proprietary products through
multiple channels of media distribution and providing clients
strategic consulting and analytical solutions. ICTY Group is
seeking to acquire new channels of distribution and technology in
internet enterprise web applications, incentive based advertising
vehicles tied to both CPM and CPA ad networks, mobile media
applications, consumer facing brands with established membership
databases as well as natural resources companies in the oil, gas
and junior mining. ICTY's principals offer client companies'
necessary working capital for growth marketing, and related
services such as analysis, valuation, selection of compatible
public partners, due diligence, strategy formation, execution of
mergers or acquisitions, post-merger management in accordance with
SEC requirement, and fundraising through various options available
in the financial markets.
Safe Harbor Statement:
This news release includes forward-looking statements pertaining
to future anticipated projected plans, performance and
developments, intended to qualify for the safe harbor from
liability established by the Private Securities Litigation Reform
Act of 1995. Any statements on this news release that are not
statements of historical fact should be considered forward-looking
statements. These forward-looking statements generally can be
identified by phrases such as "believes," "expects," "anticipates,"
"foresees," "forecasts," "estimates," "intends," or other words or
phrases of similar import. Similarly, statements in this news
release that describe the Company's business strategy, outlook,
objectives, plans, intentions or goals also are forward-looking
statements. All such forward-looking statements are subject to
certain risks and uncertainties that could cause actual results to
differ materially from those in forward-looking statements.
Contact:
Carter Matzinger
(800) 264-9142
carter@blvd-media.com
www.blvd-media.com
SOURCE Blvd Media Group
