BOCA RATON, Fla., Feb. 10, 2014 /PRNewswire/ -- Greyson
International Inc. (OTC Pink Sheets: GYSN) has retained TransMedia
Group to introduce its patented transdermal delivery system
Trilexon (www.greysonintl.com) focusing on both the beauty
and pharma sectors in delivering anti-aging and prescription
ingredients through the skin for maximum effectiveness.
TransMedia (www.transmediagroup.com) said it will publicize how
Trilexon can resuscitate expiring pharmaceutical patents and save
sales that otherwise would be lost over an ever widening,
precipitous patent cliff. TransMedia said it also will
publicize a skin care line that Greyson plans to launch in the near
future. The industry stands to lose an estimated $90 billion from expired patents.
"When patents expire, companies face steep competition, causing
revenues to drop off along with the value of their stock," said
Greyson Legal consultant Joe Bovino,
"but Trilexon is a game changer as it will extend patent life of
medications and other products."
According to Greyson's President and CEO Harvey Tauman, Trilexon enables active
ingredients to be delivered topically instead of through the blood
stream via swallowing a pill.
"Our publicity will show Trilexon enables ingredients to last
longer and have greater impact as they're contained in a unique
emulsion. Once water insoluble Trilexon is applied to skin,
it acts as a breathable environmental dome, sealing in moisture and
balancing pH," said TransMedia CEO Tom
Madden.
In his illustrious 40-year career in the cosmetics industry,
Tauman was twice responsible for triple stock splits in companies
he led and scoring a one-day record $2
million in sales on QVC, culminating in over $100 million in sales of his past cosmetic
products, said Madden.
Greyson's Brand Manager Tia
Castle said that within Trilexon's unique environment,
actives such as medications, antioxidants and vitamins are able to
release their full potential.
TransMedia said its publicity will show how Trilexon has the
potential to reduce drug interaction and addictiveness and
provide a power boost for skin and hair and long lasting
SPF's.
TransMedia will highlight how Greyson VP Mukeh Prasad assisted
the late Charley Fox in developing
Trilexon and how Fox believed Trilexon will help everyone in a way
never thought possible.
Media contact: Iviani Figueroa 561-750-9800 x233;
iviani@transmediagroup.com.
SOURCE TransMedia Group
