Former Country Manager of TikTok India to
Immediately Commence Strategic Advisory Services to Drive Direct to
Consumer Projects
TORONTO, MUMBAI and LOS
ANGELES, June 22, 2023 /CNW/ - QYOU Media
Inc., (TSXV: QYOU) (OTCQB: QYOUF) a company operating in
India and the United States producing and distributing
content created by social media stars and digital content
creators, has announced that Indian digital leader and
strategist, Raj Mishra, has been added as a Nominee to join the
Board of Directors of QYOU Media at the company's shareholder
meeting slated for July 17th,
2023. In addition, Mishra will immediately begin an
assignment to provide strategic advisory services to the company,
principally surrounding new product launches into the direct to
consumer market in India.
Raj Mishra has established a distinguished track record of
accomplishments and success driving businesses in India to profitability and exponential
growth. An IMT alumni, the former Country Head at musical.ly,
TikTok & Triller enjoys combining technology & trends to
help curate substantial value propositions for users. He also
worked with the core Bytedance team (owners of TikTok) and
spearheaded strategy for their other suite of products and apps in
India.
In his earlier role as Country Manager at TikTok India
(erstwhile Musical.ly), Mishra was instrumental in driving growth
for ByteDance in India by creating
the local team, liaising with business partners & the creator
community in India, and
identifying and incubating talent with the potential to help the
company gain popularity on the app. Under his leadership,
Musical.ly became the most downloaded app on both Android and iOS.
Raj also spearheaded the transition from musical.ly to TikTok and
was responsible for the end to end rebranding process after
acquisition in 2017.
In 2019, he decided to take up a new challenge within Bytedance
& was spearheading strategy for one of their newly launched
suite of products, Helo. QYOU Media CEO and Co-Founder,
Curt Marvis commented, "Raj is a
unique and special leader and we are thrilled to have him join our
team at QYOU Media. He has proven his ability to establish process
driven methodologies that drive extraordinary user engagement and
financial success. TikTok was the fastest growing app in the
history of India super apps and we
welcome his help as we roll out our direct to consumer businesses.
In addition, he possesses the creativity, relationships and drive
that we believe can provide a real boost to our combined business
efforts in India. The QYOU Media
board and all management across our various properties in
broadcast, connected TV, influencer marketing and gaming look to
leverage his skills to help grow our entire India operations further."
Raj Mishra added,"It has been exciting to see and learn more
about the growing potential of the QYOU slate of companies and
products that have come into the market in less than three
years. It is clearly now time to turn those jets on even
higher and I could not be more excited to add my experience and
passion for growth and profit to the mix. I look forward to
immediately jumping in to provide strategic help to the teams here
in India while helping the
distinguished board of QYOU Media further recognize and understand
the potential for growth that we all know is possible in
India in the years ahead."
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media
operates in India and the United States producing, distributing and
monetizing content created by social media influencers and digital
content stars. In India, under our
flagship brand, The Q, we curate, produce and distribute
premium content across television networks, VOD and OTT platforms,
mobile phones, smart TV's and app-based platforms. We now have
numerous additional content destinations, apps and gaming platforms
poised to engage the over 125 million Indian households we reach
weekly. Our influencer marketing company, Chtrbox, has been
a pioneer in India's creator
economy, leveraging data to connect brands to the right social
media influencers. In the United
States, we power major film studios, game publishers
and brands to create content and market via creators and
influencers. Founded and created by industry veterans from
Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen
Z-focused content reaches more than one billion consumers around
the world every month.
Experience our work at www.qyoumedia.com
Source: QYOU Media Inc.
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SOURCE QYOU Media Inc.