Sleep Country and the Canadian Mental
Health Association partner to raise awareness of sleep's impact on
mental wellbeing and success in school
TORONTO, Aug. 15,
2022 /CNW/ - Sleep Country Canada Holdings Inc.
("Sleep Country" or the "Company") (TSX: ZZZ), Canada's leading specialty sleep retailer, is
encouraging children and youth to put sleep at the top of their
Back to School supply list this school year. Working with the
Canadian Mental Health Association (CMHA), Sleep Country is
highlighting the connection between sleep and mental wellbeing to
enable students to achieve their dreams.
As leaders in sleep for more than 28 years, Sleep Country knows
that getting a good night's sleep is critical to function both
mentally and physically. In fact, sleep plays a pivotal role in a
child's growth and directly affects their academic performance,
concentration and emotional regulation.
"While most Canadians prioritize getting everything their child
needs for the classroom, the bedroom is often overlooked as a key
need for school success," said Stewart
Schaefer, President and CEO, Sleep Country. "We are proud to
team up with the Canadian Mental Health Association again to
highlight the powerful impact sleep has on mental wellbeing as kids
head back to school."
Sleep powers the mind and protects mental health
Sleep is vital at any age and has been shown to improve
learning, attention, memory, behaviour, and overall mental and
physical wellbeing. Unfortunately, one in four Canadian youth are
not getting enough sleep, while one in five Canadian youth are
affected by a mental illness. Seventy per cent of mental health
challenges begin in childhood and adolescence, and the onset of
mental stress during this crucial development period can have
lasting effects on mental wellbeing.
"When children and youth don't sleep enough or don't sleep well,
they are more likely to feel stress, and even become anxious or
depressed," says Margaret Eaton,
National CEO, Canadian Mental Health Association. "On the other
hand, having good sleep supports their learning and their overall
wellbeing. Thank you to Sleep Country for their gift, which will
help set youth up to be well and realize their dreams."
As part of the campaign to highlight the powerful impact sleep
has on mental wellbeing ahead of back to school, Sleep Country is
donating $100,000 to the Canadian
Mental Health Association to support youth for the new academic
year. Sleep Country's donation will directly support youth across
Canada through the charity's
Campus Peer Support pilot project, a post-secondary initiative at
five campuses across the country. Peer support plays an essential
role in promoting personal growth, supporting mental health
recovery and improving quality of life.
To help children and youth get the essential sleep they need for
optimal performance, Sleep Country has developed a Back to School
Shop with key sleep essentials. Even small changes to a
student's bed – such as sheets, pillows, duvets and mattress
protectors – can help them get a better night's sleep to feel
mentally strong and perform at their best.
To learn more about Sleep Country, visit
www.sleepcountry.ca.
About Sleep Country
Sleep Country is Canada's
leading specialty sleep retailer with a national retail store
network and multiple robust eCommerce platforms. The Company has
287 corporate-owned stores and 20 warehouses across Canada and operates under retail banners:
"Sleep Country Canada", with omnichannel operations in Canada excluding Québec; "Dormez-vous" with
omnichannel operations in Québec; "Endy", Canada's leading direct-to-consumer online
sleep solutions retailer; and recently acquired "Hush", one of
Canada's fastest-growing digital
retailers. Sleep Country is a purpose-led organization dedicated to
transforming lives by awakening Canadians to the power of sleep and
is committed to building a company culture of inclusion and
diversity where differences are embraced and valued. The Company
meaningfully and positively supports its environment and the
communities where it operates through its comprehensive mattress
and foundation recycling program that keeps mattresses out of
landfills, as well as its bed donation program that contributes new
and gently used mattresses and foundations to Canadian charities to
help families and children in need get a good night's sleep. For
more information about Sleep Country, please visit
www.sleepcountry.ca.
About Canadian Mental Health
Association
Founded in 1918, the Canadian Mental Health Association (CMHA)
is the most established, most extensive community mental health
organization in Canada. Through a
presence in more than 330 communities across every province and one
territory, CMHA provides advocacy and resources that help to
prevent mental health problems and illnesses, support recovery and
resilience, and enable all Canadians to flourish and thrive. For
more information, please visit www.cmha.ca.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations