New online store expands customer offering
with one of Canada's
best selection of sleep products
TORONTO, Jan. 18, 2022 /CNW/ - Sleep Country Canada
Holdings Inc. ("Sleep Country") (TSX: ZZZ), Canada's leading omnichannel and
direct-to-consumer specialty sleep retailer announced today the
launch of the Sleep Country store on Loblaw Marketplace, the
grocery retailer's digital offering, selling thousands of products,
not sold in store. Through this innovative partnership,
customers will have access to the country's leading assortment of
sleep products across all Loblaw online grocery platforms,
including Real Canadian Superstore®, Atlantic Superstore®,
Loblaws®, Zehrs, Maxi, Fortinos®, Provigo, Valu-Mart®, No Frills®,
Your Independent Grocer® and Independent City Market®.
Launched online in 2019, Loblaw Marketplace carries a wide variety
of products and trusted brands in a variety of categories including
home, baby, pet, toy and more, allowing customers to earn PC
Optimum points on purchases delivered directly to their home.
Sleep Country will be the exclusive provider of traditional
mattresses on Loblaw Marketplace, offering a wide assortment of
mattress brands such as Tempur-Pedic, Sealy, Serta, Simmons, Simba,
Purple, Casper and more, along with the company's white-glove home
delivery and installation service. Also available will be a
leading assortment of sleep essentials including pillow, sheets,
duvets, mattresses-in-a-box and lifestyle bases.
"We're thrilled to introduce our exciting new digital
partnership with Loblaw that brings together two great Canadian
brands in one terrific online shopping experience," said
Stewart Schaefer, CEO of Sleep
Country. "As Canadians continue to focus on their wellbeing and
demand for sleep products grows, we're driving channel and product
innovation throughout our sleep ecosystem and expanding our digital
footprint to give Canadians access to the best sleep products
wherever they choose to shop," added Schaefer.
"We're scaling our online offering to ensure our customers have
seamless access to the products and brands they want most," said
Kim Nguyen, General Manager of
Marketplace for Loblaw Companies Ltd. "Loblaw is proud to be
partnering with Sleep Country, as we continue to expand our digital
footprint to now include some of the world's top sleep brands."
About Sleep Country
Sleep Country is Canada's leading omnichannel and
direct-to-consumer specialty sleep retailer with a national retail
store network and multiple robust eCommerce platforms.
The Company has 285 corporate-owned stores and 20
corporately run distribution centres across Canada and operates under retail banners:
"Sleep Country Canada", with omnichannel operations in Canada excluding Québec; "Dormez-vous?" with
omnichannel operations in Québec; "Endy", Canada's leading direct-to-consumer online
sleep solutions retailer; and recently acquired Hush Blankets Inc.,
one of Canada's fastest-growing
digital retailers. Sleep Country is a
purpose-led organization dedicated to transforming lives
by awakening Canadians to the power of sleep, and is committed
to building a company culture of inclusion and diversity where
differences are embraced and valued. The Company meaningfully
and positively supports its environment and the communities
where it operates through its comprehensive mattress and foundation
recycling program that keeps mattresses out of landfills, as well
as its bed donation program that contributes new and gently used
mattresses and foundations to Canadian charities to help families
and children in need get a good night's sleep.
About Loblaw Companies Limited
Loblaw is Canada's food and pharmacy leader, and the
nation's largest retailer. With more than 2,400 corporate,
franchised and Associate-owned locations, Loblaw, its franchisees
and Associate-owners employ more than 190,000 full- and part-time
employees, making it one of Canada's largest private sector employers.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations