TORONTO, Nov. 15, 2021 /CNW/ - Sleep Country Canada
Holdings Inc. ("Sleep Country" or the
"Company") (TSX: ZZZ), Canada's leading
omnichannel specialty sleep retailer, today announced an exciting
partnership with Well.ca ULC ("Well.ca"), Canada's leading
health and wellness e-commerce retailer, to promote sleep health.
As awareness for the importance of sleep grows, this partnership
will foster a community that inspires Canadians to prioritize sleep
for their greater well-being.
"We're thrilled to come together with Well.ca to help
Canadians understand how critical sleep is to their overall
wellness," said Phil Besner, Senior
Vice President, Business Development of Sleep Country. "Well.ca's
impressive online community and platform of wellness products,
along with our sleep expertise, is a winning combination to awaken
Canadians to the power of sleep and support our company's purpose
to be Canada's leading champion of sleep," added Besner.
"At Well.ca, we share our customers' passion for improving their
health and well-being by making informed decisions they can trust,
for themselves and their family," said Stephanie Barrington, Vice President of
Marketing at Well.ca. "Through our partnership with Sleep Country,
we are proud to bring together two of Canada's most recognized
wellness brands to empower Canadians with the tools and information
they need to improve their sleep habits as a critical part of their
wellness journey."
Sleep Country and Well.ca will partner for an Instagram
Live @sleepcountrycan tomorrow from 7:00 to
8:00 p.m. ET. The event will feature an intimate and
inspiring conversation with special guests,
including Well.ca expert Samantha
Piechota, about the importance of sleep as an essential
component of health and wellness.
On November 17th, Sleep Country
Canada and Well.ca will launch a co-branded Sleep Wellness
Giveaway on Instagram for a chance to win a Sleep Wellness Prize
Pack including a variety of Well.ca products and a $500 Sleep Country gift card.
To introduce Well.ca enthusiasts to Sleep Country and
Dormez-vous?, $25 off of $100 spend coupons were included in Well.ca
shipping boxes throughout September and October.
About Sleep Country
Sleep Country is Canada's leading
omnichannel specialty sleep retailer with a national retail store
network and robust eCommerce platforms. The Company operates under
retail banners: "Sleep Country Canada", with omnichannel operations
in Canada excluding Québec;
"Dormez-vous?" with omnichannel operations in Québec; "Endy",
Canada's leading direct-to-consumer online sleep solutions
retailer; and recently acquired Hush Blankets Inc., one of Canada's
fastest-growing digital retailers. Sleep Country has 287 stores, 17
fulfillment centres and two storage hubs across Canada. Sleep
Country is a purpose-led company dedicated to transforming lives by
awakening Canadians to the power of sleep. The company is committed
to meaningfully and positively supporting its environment, people
and communities including operating a comprehensive Mattress
Recycling Program and working closely with Canadian charities to
donate new and gently used mattresses to families and children in
need.
About Well.ca
Well.ca is a proudly Canadian company
that's passionate about our customers, our business, and the
products we offer. At Well.ca, we believe that Canadians should
never have to compromise on the health, wellness, baby and beauty
products that they choose for themselves and their families. With
over 40,000 curated products, thousands of peer reviews, and
Canada's largest assortment of green and natural brands, we make it
easy to make choices you can trust. Well.ca is a wholly owned
subsidiary of McKesson Canada.
For more information about Sleep Country Canada, visit
www.sleepcountry.ca
For more information about Well.ca, visit www.well.ca
SOURCE Sleep Country Canada Holdings Inc. Investor Relations