The three new "Dormez-vous Express" locations
will deliver on Dormez-vous' commitment to drive strategic growth
through channel innovation and exceptional customer
experiences
MONTREAL, Nov. 10, 2021 /CNW/ - Dormez-vous,
Quebec's leading omni channel
specialty sleep retailer, today announced the opening of three new
"Dormez-vous Express" stores inside Walmart Canada stores in
Quebec. Set to open tomorrow, the
new concept stores will launch the expansion of the company's sleep
ecosystem with Walmart Canada. Dormez-vous' first licensee
arrangement with a retailer, signals Dormez-vous' ongoing
commitment to broadening its customer reach and driving growth
through channel innovation and strategic partnerships with the
world's top brands that have exceptional customer experiences.
The innovative new concept retail space, with an average
footprint of 500 square feet, will appear inside the Brossard
Walmart, Kirkland Walmart and the Saint-Bruno-de-Montarville Walmart, and offer
cash-and-carry products and traditional mattresses delivered with
the company's white glove service. A curated assortment of
products, from the company's leading bed-in-a-box selection to
sheets, pillows and headboards, as well as 8-9 traditional
mattresses for customers to experience on-site, will be available
at each location. "Dormez-vous Express" will be staffed by
the brand's highly trained Sleep Experts, who will bring their
renowned sleep expertise to Walmart Canada customers.
"We're excited to officially launch our new "Dormez-vous
Express" stores in partnership with Walmart Canada as part of
our ongoing mission to help more Quebecers awaken to the power of
sleep," said Stewart Schaefer,
President of Dormez-vous. "This is an important step in our
evolving retail roadmap that strategically provides more customers
convenient access to premier and transformative sleep brands and
products that foster healthy sleep habits and overall
wellness."
"At Walmart Canada, we strive to bring top quality, affordable
products to our customers that transform their everyday lives and
help them live better," said Sam
Hamam, Senior Director, Licensees at Walmart Canada. "The
"Dormez-vous Express" stores provide a competitive advantage
that puts a spotlight on the importance of sleep. We are thrilled
to expand our partnership with Dormez-vous in our continued
commitment to the well-being of all Quebecers."
To underscore its commitment to the communities in which the
company operates, Dormez-vous will mark the "Dormez-vous
Express" store openings by donating weighed blankets to three
local area charities: West Island Women's Shelter in
Pointe-Claire, Hébergement La Casa
Bernard-Hubert in Saint-Hubert (near Saint Bruno) and Répit TED-Autisme in
Brossard. Weighted blankets are
proven to reduce stress and anxiety and help users stay warm, calm
and comforted just in time for the cooler winter months ahead.
Dormez-vous Express Store locations in Quebec:
Brossard Walmart, 9000 Blvd Leduc
Kirkland Walmart, 17000 Rte Transcanadienne
Saint-Bruno-de-Montarville
Walmart, 1475 Boul Saint Bruno
About Dormez-vous
Dormez-vous is Quebec's leading
omnichannel specialty sleep retailer. As of November 10, 2021, Dormez-vous has 61 stores and
3 distribution centres in Quebec.
Dormez-vous is a purpose-led company dedicated to transforming
lives by awakening Quebecers to the power of sleep. The company is
committed to meaningfully and positively supporting its
environment, people and communities including operating a
comprehensive Mattress Recycling Program and working closely with
Quebec charities to donate new and
gently used mattresses to families and children in need. For more
information about the Company visit www.dormezvous.com.
About Walmart Canada
Walmart Canada operates a chain of more than 400 stores
nationwide serving 1.5 million customers each day. Walmart Canada's
flagship online store, Walmart.ca is visited by more than 1.5
million customers daily. With more than 100,000 associates, Walmart
Canada is one of Canada's largest
employers and is ranked one of the country's top 10 most
influential brands. Walmart Canada was recently recognized as a
LinkedIn Top Company of 2021 and was also named one of Canada's most popular brands (based on Google
searches). Walmart Canada's extensive philanthropy program is
focused on supporting Canadian families in need, and since 1994
Walmart Canada has raised and donated more than $500 million to Canadian charities. Additional
information can be found at walmartcanada.ca and on Walmart
Canada's social media pages – Facebook, Twitter and Instagram.
SOURCE Sleep Country Canada Holdings Inc. Investor Relations