Auxly Cannabis Group Inc. (TSX - XLY) (“
Auxly” or
the “
Company”), a leading consumer packaged goods
company in the cannabis products market, is excited to present its
product line-up for a summer season filled with brand-new offerings
and inspired flavours across multiple categories, including dried
flower, vapes, edibles, oil, capsules and concentrates.
Today’s announcement comes as the Company is
experiencing success with its previously announced strategic
expansion into the dried flower market, including the introduction
of dried flower offerings under its Back Forty brand. Auxly’s Back
Forty Pine Kush launched in March and it has quickly become one of
the most popular flower brands in Canadai. The success of the Back
Forty flower launch has helped Auxly capture approximately 2% of
the entire national cannabis flower market (dried flower and
pre-rollsii) for the month of June. The Company is delighted with
its early success in a segment (dried flower) that accounts for
nearly 75% of all Canadian cannabis sales to-date this quarter, or
more than $2 billion in sales annuallyiii.
With its leadership position in cannabis 2.0
products and the added success of dried flower sales, Auxly has
achieved a 5.2% share of the national market for the month of June,
as confirmed by Headset Canadian Insights. Further, the Company has
moved up to the #6 position among Canadian Licensed Producers for
the month of Juneiv.
Now, Auxly looks ahead to a summer 2021 lineup
designed to delight Canadian cannabis consumers and capture even
more of the dried flower market, including exciting new cultivars
under the Back Forty brand and the launch of Back Forty
pre-rolls.
“Through a focused strategy built on deep
consumer insights and executional excellence, we are proud to
continue to grow our market share and make a successful entry into
the dried flower segment,” said Hugo Alves, CEO of Auxly. “We are
excited to continue introducing new products that are responsive to
our consumers’ needs, including a more robust line-up of dried
flower and pre-roll offerings under our Back Forty and Kolab
brands.”
“Canadians deserve something special after a
year and a half of pandemic life, and we wanted to make sure our
brands rose to the occasion,” said Andrew MacMillan, Senior Vice
President, Commercial, Auxly. “Our team of product developers and
marketing experts have leveraged consumer insights this summer to
bring a suite of high-quality and unique cannabis products that we
believe will continue to drive sales and gain meaningful market
share for Auxly.”
Here’s a look at the new products Canadian
cannabis consumers can look forward to this summer from Auxly’s
in-house brands Kolab Project, Back Forty, Foray and Dosecann. More
information about these product launches will be announced over the
coming weeks. The following products will be available across
Canada:
Flower & Pre-rolls:
- Back Forty Animal
Mints and Wedding Pie flower. Organically
grown, Animal Mints and Wedding Pie are exceptional strains with
high THC potencies. These new cultivars will land in the Back Forty
where consumers find a better experience for less.
- Back Forty 40s
pre-rolls. 40s are machine-rolled straight joints manufactured with
state-of-the-art pre-roll technology for a consistent, quality
pre-roll that burns evenly with enhanced airflow and flavour. Back
Forty 40s will launch with Back Forty’s new organically grown
strains Animal Mints and Wedding Pie.
- Kolab Project x Robinsons
Growers Series Purple Kush. This summer crossover sees
Robinsons’ heavy hitting Purple Kush joining the popular Kolab
Project Growers Series, providing cannabis enthusiasts with
Robinsons’ superior quality cannabis uplifted by the Kolab Project
Growers Series platform.
Edibles:
- Kolab Project 132 Series
Live Resin Black Cherry Punch soft chew. A broad-spectrum
experience, Canada’s first live-resin soft chew includes aromatic
Black Cherry Punch live resin with cherry and floral
undertones.
- Back Forty S’mores
chocolate. Back Forty’s first edible captures the iconic Canadian
campfire treat by combining the flavours of marshmallow, graham
crackers and, of course, chocolate.
Kolab Project 232
Series maximizes the flavour and natural expression of the
plant for a true-to-strain experience across multiple categories.
This summer, Kolab Project puts Slurricane in the
spotlight in the following categories:
- Vapes: 1g
Live Terpene 510 vape cartridge.
Slurricane joins Ice Cream Cake and Black Cherry
Punch – both newly launched in the Ontario market.
- Concentrates: Fans
of Kolab Project’s best-selling THCA Diamonds will
be excited to learn that the brand is issuing a new installment
with the Slurricane strain.
Oils & Capsules:
- Dosecann expands
its offerings featuring Auxly’s exclusive, proprietary Ahiflower®
Seed Oil and CBD this summer. CBD Omega Lemon
Lavender oil and CBD 50 Omega capsules
combine high-potency, broad-spectrum cannabinoids with Ahiflower
for a sustainably sourced, plant-based, non-GMO source of essential
Omega 3 and 6.
In addition to the above national product
launches, Auxly is making the following unique edible products
available to select provinces. More information about the
distribution of these products will be announced in coming
weeks:
- Back Forty Sour
Grape and Sour Cherry soft chews. These
vegan soft chews join S’mores as the inaugural edibles for Back
Forty, in flavours that recall simpler times.
- Foray Strawberry Milkshake
White Chocolate. Nothing says summer like a strawberry
milkshake. Perhaps Foray’s tastiest edible yet, Strawberry
Milkshake White Chocolate is a fresh take on an old-fashioned
favourite, perfectly blended to create and rich and creamy
mouthfeel, bursting with delicious berry flavour and notes of white
chocolate.
ON BEHALF OF THE BOARD
"Hugo Alves” CEO
i In the country’s largest market, Ontario, Back Forty Pine Kush
in 28g units was the #5 dried-flower SKU in the quarter ending June
30, 2021 (source: OCS sales data, as of July 1, 2021); in British
Columbia, Back Forty dried flower was the sixth best-seller for Q2,
2021, capturing approximately 3% of the retail market (source:
Headset Canadian Insights, British Columbia dried-flower sales, by
brand, as of July 1, 2021). ii Headset Canadian Insights, Total
Canadian Cannabis dried-flower and pre-roll sales, as of July 1,
2021iii Source:
https://www.bnnbloomberg.ca/cannabis-canada-weekly-canadians-bought-2b-of-dried-flower-last-year-1.1591442
iv Headset Canadian Insights, Total Canadian
Cannabis sales, as of July 1, 2021
About Auxly Cannabis Group Inc. (TSX:
XLY) (OTCQX: CBWTF)
Auxly is a leading Canadian cannabis company
dedicated to bringing innovative, effective, and high-quality
cannabis products to the wellness and adult-use markets. Auxly's
experienced team of industry first-movers and enterprising
visionaries have secured a diversified supply of raw cannabis,
strong clinical, scientific and operating capabilities and leading
research and development infrastructure in order to create trusted
products and brands in an expanding global market.
Learn more at www.auxly.com and stay up to date
at Twitter: @AuxlyGroup; Instagram:
@auxlygroup; Facebook: @auxlygroup; LinkedIn:
company/auxlygroup/.
For more information please contact:Scott
Campbell, 647-402-4957, press@auxly.com
Notice Regarding Forward Looking
Information:
This news release contains certain
"forward-looking information" within the meaning of applicable
Canadian securities law. Forward-looking information is frequently
characterized by words such as "plan", "continue", "expect",
"project", "intend", "believe", "anticipate", "estimate", "may",
"will", "potential", "proposed" and other similar words, or
information that certain events or conditions "may" or "will"
occur. This information is only a prediction. Various assumptions
were used in drawing the conclusions or making the projections
contained in the forward-looking information throughout this news
release. Forward-looking information includes but is not limited
to: the successful production and launch of current and future
Company products; the Company’s execution of its product
development, commercialization strategy, and expansion plans; the
ability of the Company to maintain and grow its market share; the
relevance of the Company’s proposed products; consumer preferences;
political change, future legislative and regulatory developments
involving cannabis and cannabis products; and competition and other
risks affecting Auxly in particular and the cannabis industry
generally.
A number of factors could cause actual results
to differ materially from a conclusion, forecast or projection
contained in the forward-looking information in this release
including, but not limited to whether: there is acceptance and
demand for current and future Company products by consumers and
provincial purchasers; and general economic, financial market,
regulatory and political conditions in which Auxly operates will
remain the same. The forward-looking information in this release is
based on information currently available and what management
believes are reasonable assumptions. Forward-looking information
speaks only to such assumptions as of the date of this release. In
addition, this release may contain forward-looking information
attributed to third party sources, the accuracy of which has not
been verified by Auxly. The forward-looking information contained
in this release is expressly qualified by the foregoing cautionary
statements and is made as of the date of this release. Except as
may be required by applicable securities laws, Auxly does not
undertake any obligation to publicly update or revise any
forward-looking information to reflect events or circumstances
after the date of this release or to reflect the occurrence of
unanticipated events, whether as a result of new information,
future events or results, or otherwise.
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Regulation Services Provider (as that term is defined in the
policies of the Toronto Stock Exchange) accepts responsibility for
the adequacy or accuracy of this release.
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