Green Roads Hires New VP of Marketing and Business Development
19 Oktober 2021 - 3:00PM
Green Roads, one of the leading brands producing wellness products
utilizing hemp-derived CBD, announced that Antoine Awwad will serve
as the Company’s new VP of Marketing and Business Development.
“I believe Green Roads is one of the best brands that still has
tremendous growth potential, which is why I’m excited to help them
get on the map by doubling-down on prime retail channels and
working on an expansion plan,” said Antoine Awwad, Green Roads’ new
VP of Marketing and Business Development. “We will continue to
focus on the fundamentals, producing great products and
transparency in the quality control process, to reap Green Roads'
full growth potential.”
Prior to Green Roads, Antoine served in various capacities at
Charlotte’s Web, the world’s largest hemp extract company. At
Charlotte’s Web, Mr. Awwad helped launch multiple product lines,
including a pet and topical line; helped grow the retail presence
from 1,500 stores to over 12,000; and helped the brand grow from
$17MM to around $100MM.
“Antoine brings with him a deep understanding of our industry
and a keen sense of how to position brands to win at retail,” said
Lee Sosin, Green Roads’ Chief Marketing Officer. “We are thrilled
to have him lead our B2B efforts.”
About Green RoadsGreen Roads is an
award-winning company that produces high-quality wellness products
including those with hemp-derived CBD and other beneficial
cannabinoids. Green Roads is on a mission to help every person find
the healthiest version of themselves through the power of plants,
whether it be through premium CBD products or those with functional
mushroom ingredients.
Green Roads is unique in that it is one of a very small number
of CBD brands that produce their own products in their own cGMP and
FDA-registered facility. Green Roads products are sold in over
7,000 retail locations and online at GreenRoads.com. In 2021, Green
Roads was acquired by The Valens Company (TSX: VLNS) (OTCQX:
VLNCF), a leading manufacturer of cannabis products.
Media Contact: Zane
BaderZane@NisonCo.com470-342-5440
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