Renewal builds on the international success of
Spin Master's epic line up of DC action figures, playsets, roleplay
and vehicles
TORONTO, Feb. 28, 2022 /PRNewswire/ - Spin Master Corp.
(TSX: TOY) (www.spinmaster.com), a leading global children's
entertainment company, announced today that it has renewed its
global licensing agreement with Warner Bros. Consumer Products
(WBCP) and DC for the iconic Batman franchise and other DC Super
Heroes. Spin Master first joined forces with WBCP in 2018 as the
toy licensee for DC in the action figure, playset, roleplay and
vehicle categories for the period of 2019-2022 and has now extended
the relationship for a four-year term beginning in 2023 through to
2026.
"It's been an honour to work with Warner Bros. Consumer Products
on this heroic and innovative line of action figures, vehicles and
playsets, bringing the adventures and stories of Batman, DC Super
Heroes and Super-Villains into fans' homes around the world," said
Chris Beardall, Spin Master's
President, Toys and Chief Commercial Officer. "The timing of this
renewal is perfect as we head into a blockbuster year for DC, with
it's incredible slate of feature films hitting the big screen in
2022 coinciding with custom toy collections for each. Our
innovative approach to toy design combined with our meticulous
attention to detail has helped to achieve record-setting sales for
Spin Master's DC toy line."
"DC is one of the most iconic brands in the world, and we're
excited to continue our partnership with Spin Master to bring the
characters and stories to life through inspired toy collections,"
said Sam Bushy, senior vice
president and general manager North
America and head of e-Commerce for Warner Bros. Consumer
Products.
Warner Bros. Pictures' "The Batman" opens in
theatres March 4, 2022, and Spin
Master's "The Batman" toy line-up is available at major toy
retailers now.
About Spin Master
Spin Master Corp. (TSX:TOY) is a
leading global children's entertainment company creating
exceptional play experiences through a diverse portfolio of
innovative toys, entertainment franchises and digital games. Spin
Master is best known for award-winning brands PAW Patrol®,
Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube®
and GUND®, and is the toy licensee for other popular
properties. Spin Master Entertainment creates and produces
compelling multiplatform content, stories and endearing
characters through its in-house studio and partnerships with
outside creators, including the preschool success PAW Patrol and
nine other original shows along with multiple short-form series,
which are distributed in more than 190 countries. The Company has
an established digital games presence anchored by the Toca Boca®
and Sago Mini® brands. With more than 2,000 employees in offices
globally, Spin Master distributes products in more than 100
countries. For more information visit spinmaster.com or follow
on Instagram, Facebook and Twitter @spinmaster.
About DC
DC, a WarnerMedia Company, creates iconic
characters, enduring stories, and immersive experiences that
inspire and entertain audiences of every generation around the
world and is one of the world's largest publishers of comics and
graphic novels. As a creative division, DC is charged with
strategically integrating its stories and characters across film,
television, consumer products, home entertainment, interactive
games, DC UNIVERSE INFINITE digital subscription service and
community engagement portal. For more information
visit dccomics.com and dcuniverseinfinite.com.
DC and all related characters and elements are
trademarks of and © DC Comics.
About Warner Bros. Consumer Products
Warner Bros.
Consumer Products, part of WarnerMedia Global Brands and
Experiences, extends the Studio's powerful portfolio of
entertainment brands and franchises into the lives of fans around
the world. WBCP partners with best-in-class licensees
globally on an award-winning range of toys, fashion, home décor,
and publishing inspired by franchises and properties such as DC,
Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network
and Adult Swim. The division's successful global themed
entertainment business includes groundbreaking experiences such as
The Wizarding World of Harry Potter
and Warner Bros. World Abu Dhabi.
With innovative global licensing and merchandising programs, retail
initiatives, promotional partnerships and themed experiences, WBCP
is one of the leading licensing and retail merchandising
organizations in the world.
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SOURCE Spin Master